Local car service stations and vehicle repair shops face tremendous challenges due to increasing competition in the industry. If you own an auto dealer or service shop, one thing you need to be sure about is that you can not just sit around and get customers coming your way. You will have to be on your feet to get new leads and retain your existing customers. Thus, to get a constant flow of customers, you need to learn and implement new strategies that will always help you stay on the top.
One of the main reasons why some auto dealer service stations are leading in the market is because they are leveraging the power of the Internet. Today the first thing that a customer does while looking for car service stations is search for them on the Internet. Thus it is pretty apparent that the ones with a website will reap the most benefits. With a well-designed website, auto dealers or service businesses will:
- Look professional and trustworthy
- Be spotted easily by potential customers.
- Showcase their expertise and services to potential customers.
- Generate free leads through Google
- Spend less time on phone call queries.
- Be available 24/7.
- Strengthen relationships with existing and potential customers.
What makes a good auto dealer theme?
You can easily create a service station website and mark a stunning first impression right from the beginning simply with WordPress auto dealer themes. With WordPress, you can build a Website in just a few clicks by installing a pre-designed auto dealer theme template and customizing it as per your business needs. There are various auto dealer themes available on WordPress that have excellent design, layout, and everything to help you get started. Look for a theme that offers the following features:
First thing first, while choosing an auto dealer theme for creating a car service station website, you should look for one that is clean and easy to navigate. If Visitors find it difficult to move across your website, they are more likely to leave, and you will lose a potential customer when they go to your competitor’s site.
The best way to achieve this is by highlighting your repair services list on the homepage and linking them to your Services page for more detailed information. This is like killing two birds with one stone. This means you prevent overstuffing your homepage and also get to grab user attention by showcasing your services as key highlights. On the other hand, a separate detailed services page will deliver a good user experience by giving the users everything to make a decision.
Photos and Price
Next up are the photos that you will be uploading to your website. The rule here is that you should not use generic car service images available online as they don’t represent your business. Such photos are far from reality and give users the impression of something that you’re not. Add high-quality photos of your car service station and office to show potential customers how you operate in reality. Choose an auto dealer theme that comes with multiple page layouts to choose from so that you can pick one that best showcases your images.
Also, make sure you mention the prices of the repair services that you offer. Even if the price is variable, it’s better that you highlight an approximate price range as customers are always eager to know what they will be charged.
It is essential to have a page on your website for customer reviews as this will help build trust and create awareness about your car repair or service business. Additionally, you can also add your certificates and warranties on your website for the same. Choose an auto dealer theme that lets you achieve this easily.
Contact details and forms
For a business that provides services, you need to make sure that your customers can contact you easily. Thus make sure you provide your contact details on your website so that users can find them easily. Apart from the contact details, your website should have a dedicated Contact Us page that includes a contact form and an integrated map pointing to your location.
Car Dealer is one of the best auto dealer themes with advanced features, functionalities, multiple-page layouts, various customizable forms, and much more. It is easy to install and highly customizable to meet the automotive industry’s needs. If you own a car dealership, repair, or service shop, you know where you need to head to.