Design

How Is Online Presence Helping The Restaurant Reach New Heights?

The same is today’s generation restaurateurs or caterers have perfectly understood.

Chef has already put up a good example, before us, how the online marketing through Facebook and Twitter has turned the table upside down. Although before heading to online marketing, having an online presence is all-imperative for the food industry.

But, still, there are some restaurants, cafes, or food hubs that don’t realize building the website as important and follow the conventional ways, which generally left them behind in the digitization race. Certainly, as a business owner,  you don’t want to become stay back.

Let’s take a look at how building the websites using restaurant website templates is a great way to reap the advantages in abundance.

Showcase what your restaurant is

Increasingly, the customers do online research for the restaurants before heading to any restaurant to have a dinner or lunch. They expect to find all the information available online.

The website is the best place to showcase what are the cuisines the restaurant offer, what is the daily special, customers’ reviews about the food and services, restaurant images to display the ambiance and interior, and pretty more. It gives the customers a perception of how they will be served in the restaurant.

Win more customers

The website that displays impressive content, images, and customer feedback is able to gain user traction, engage the user and make them visit the restaurant at least once. Besides, the positive reviews strengthen the user’s trust and build the online reputation of the restaurant as well.

The online credibility surely turns up the customers and enhance their engagement in visiting the restaurant.

Be easily found

The customers can easily view what type of food and the services the restaurant offer, only when the website ranked in the top positions on the search engines. In the cutthroat competition, it’s difficult to secure the top position and make the restaurant website get easily viewed.

SEO has answers to all the problems. By making the website built using restaurant HTML5 template, SEO optimized, the search engine ranking of the website gets certainly improved. The metadata, headers, URLs, backlinks, canonical forms and more must be taken care of, to boosts website SEO and SERO.

A great degree of freedom

Getting social is a good way to increase the customer outreach, but kicking off personalized communication is crucial with social platforms. On the other hand, on the website, the restaurants can display the custom discounts or deals anytime.

Also, the special deals can be offered to the selected customers to make them come back to the restaurant. Restaurateurs can manage the website the way they want. It’s completely their call how to manage the website.

Save huge bucks

Creating the website leveraging food website templates is neither time-expensive nor put a big hole in the pocket. There are end numbers of templates available that are helping the restaurants to get built the website in the most professional way. 

Additionally, the website helps the restaurants to enhance their presence, let the customers know what they offer, and exact the location in no time. Thus, the one-time investment won’t let the restaurants lose the potential customers.

Wrapping it up

The restaurant or cafe website template is lending a hand to the restaurants to craft the online presence and increase the bottom line on-the-fly. The templates allow the restaurants either use the themes, designs, and layout as it is or customized it as per their business needs without learning any programming language or coding. Add appeal to your restaurant business with the website that thrives your business and customers.

Know About The Zayka-Multipurpose Restaurant HTML5 Template In Nutshell

Know About The Zayka-Multipurpose Restaurant HTML5 Template

Having an online presence in the digital world has become all-important. But, building the websites for small restaurants, food corners or cafe is proving to be expensive, takes time and efforts demanding.

So, what’s the solution for such businesses? Will they not be able to enhance the reach to the customers digitally? Of course Yes, they will be.

The Zayka- a restaurant HTML5 templates is the best solution to their problems.

The restaurants without spending dollars and time in searching and hiring the development team can build the restaurant website at their own with HTML5 templates. Moreover, it won’t require the restaurateur to be technically sound.

The template made with bootstrap is packed with amazing designs, fantastic sliders, responsive tools and pretty more, which helps in crafting the brilliant user experience with a virtual presence.

Let’s discover what are loads of features that restaurant website template encapsulates:

  • Outstanding layouts

The five different home page layouts are offered with different designs that restaurants can use to create one page or multi-page website, which best fit with restaurant services.

  • Revolution slider

The innovative plugin is integrated that helps in displaying the content beautifully with a slider, carousel, hero scene, parallax effect, tabs and so on. Also, the restaurant will get an extension license worth $14 at free.

  • Mega drop down menu

Allow the customers to easily browse the type of food the restaurant is offering under various categories with vertical, horizontal, left or right drop down animation.

  • Responsive

Let your customers catch you on the mobile with Zayka template websites. The template is fully mobile responsive and gets easily fit on every device with retina-ready images.

  • Cross-browser support

Enable the customers to browse the website not just on all the devices, but also on all the modern browsers such as Internet explorer 9, Google chrome, Safari, Firefox and so forth.

  • Clean code

The template is well organized with bug-free coding and every section is commented so that restaurateurs can easily modify it.

  • Customizability

Everything in the template, be it a color, fonts, elements, footer, header style and menu items can be customized that suits best with the website.

  • Detailed documentation

Alleviates the need to be a programmer to create the website using a template with the help of documentation that clearly illustrates the features the website have and instructions to access and implement the features.

  • Blog option

Implement blog section on the website in different formats such as masonry form, grid form or more.

  • Get Social

Promote the website on social channels by allowing the customers to share the website or reviews on social platforms with social media integration.

  • Performance

No matter how many elements, effects, features or designs added to the website, and the device it is working on, the website always loads at speed without any hiccups.

  • Google map

Facilitate the customers to locate your restaurant or coffee shop on-the-fly through Google map feature integration available in a restaurant or coffee shop website template.

Conclusion

The Zayka Restaurant HTML5 template is helping the restaurants to professionally develop the website that lets their customers easily find them online. The vital elements, features, tools and high level of customization allow the restaurateurs to give an exceptional look to the website just like the cuisines and better manage the recipes under various sections that guarantee customers’ happiness and satisfaction.

Besides, in order to provide ultimate support, the easy access to support forum is offered that help the restaurateurs to resolve their template related pre-purchase questions or suggestions.

Responsive Vs Mobile-First Web Design-What Will Be In Fashion In 2017

Responsive Vs Mobile-First Web Design-What Will Be In Fashion In 2017

The world is shifting into new orbits with the advancement of the technology and this transformation is towards mobile-first strategy.

Well, it doesn’t eliminate the desktop development, but the businesses are certainly leaning towards responsive applications. It means more mobile usage for browsing distinct websites.

According to E-Marketer, “Nearly 2.6 billion people over 1/3 of consumers worldwide will use Smart phones by 2018.”

So, Mobile Responsive Website = High ROI.

This is a story of mobile influence over the diverse industries.

For an average Joe, the ability to browse the website on the mobile device is a great experience. What they all need is the website is mobile-friendly. They never think about whether the website is responsive or mobile first developed.

But, to an entrepreneur, the scenario is different. They prefer to develop a responsive website that creates mobile-first experiences. The two designs are so intertwined that muddies the water. Actually, both responsive design and mobile-first design cannot be alternative of another, while they are different.

Let’s clear up the air:

Responsive website design is actually one size fits all solution where the website design appears similar on every device in terms of look and feel. On the other hand, mobile-first website design is a device-specific approach that mainly focuses on how the website looks on the mobile screens.

A long debate is going over the widespread issue to determine which will help businesses to stand out in the market. Here, we have outlined certain factors based on the research that will help you know what will stay in fashion in 2017. They are:

(1) Optimize for User experience

The responsive design can be fit well with any screen size, resolution and mode, be it a 20’ of monitor, 15’ of laptop or 4’ of the smart phone. This all is possible with a single code base that’s awesome. But, displaying the same content across all the devices impact user experience. See how.

“Nearly 8 in 10 of consumers would stop engaging with content that doesn’t display well on their device,” according to Adobe.

On the Desktop screen showcasing a lot of content at once is readable, but not on the smaller screens. It matters to the target audience. When the content is also optimized for good user experience, responsive design incurs extra time and efforts.  

Instead, the mobile-first are already designed keeping mobile users in mind where limited content is displayed on the screen at once that’s perfectly readable by the users.

(2) Possible navigation

The responsive web design services are considered as appropriate for corporate website, media website, blog website, news based website or location based services where users generally prefer to scroll top to down on every device.

Instead, the responsive web design is not a cup of tea for retail or entertainment websites, as the users prefer to scroll from left to right in place of top to bottom. However, it’s possible in responsive design with customization, but that again it calls for more efforts.

With mobile-first design, both types of navigation are enabled either you want to incorporate left to bottom or top to bottom.

(3) Google is also judging

The web surfer may give the responsive design or mobile-first design an afterthought, but not the Google-like search engines. Well, the search engines also never get biased with responsive design or mobile-first design and never deduct ranking points considering this criterion.

Instead, the user experience that responsive designs or mobile-first design offer matters to the search engines and based on them the websites are ranked.

(4) Development cycle-which takes a long time?

The website development has become obsolete while it’s the trend of responsive website design or mobile-first design. Developing the website according to latest fashion require more time and efforts. However, when we are going to compare the two, the responsive design engineering wins.

Yes, although it’s a famous notion for the responsive design that with one codebase the website optimized for all devices can be built, but this is the half truth. When the complex menus, left to right navigation, or content optimization is implemented the responsive design development time gets elongated and takes more time as opposed to mobile-first design development.

(5) Design complexity goes up

As already discussed the responsive designs that appear simple to design may demands a little more effort if the website design is complex. But, it’s feasible to make things done.

For mobile-first design development, the trained professionals are needed who are well-versed in the underlying technologies like- HTML5, Sencha, jQuery, JavaScript, CSS and other, that’s difficult to find out. Moreover, the app features versatility and complexity gets increased for touch-enabled devices.

The verdict

Engineering the responsive design or mobile-first design is like a chicken-and-egg conundrum. Picking up the one is not fair because the existence of one in the absence of another is not feasible. Going responsive lets you design the website boundlessly and bring your ideas into reality while jumping onto mobile-first design initially won’t let your developers waste efforts in the area which is not required.

Both website design trends have their own pros and cons. It’s good to check the things you need and then refine down. Later, at the point of intersection, decide what you actually need of.

What are you going to hire responsive web design services or mobile-first design services? Decide and go ahead with what you want to approach.

The Most Amazing Web Design Trends of the Coming Year

The Most Amazing Web Design Trends of the Coming Year

Web designing has always been a dynamic and most appraising dynasty and there is s lot more scope in the web designing arena.

Everyone needs a latest web design to make their product reach to the outer station of the world therefore the design for the marketing would be in such a way that will make it look appealing and creative. Since we see that the trends are oscillating every now and then therefore it is obvious that the common thing will not work according to the plan. A website is made through various coding done to make it look appealing.

Let’s see some example:

  • We all know that Google is a search engine but definitely it has a Website and the website of the Google is simple and most resourceful. So it is necessary to keep in mind that the design of the website should not be over collaborated in a way which will make it confusing and difficult for the person to understand.
     
  • Therefore keeping all the responsive website design makes the process simple and easier.
     
  • The coding for any website would rather remain basic but you can always add different structure and design to innovate it with different idea.
     
  • Every website differs from each other. Like websites are generally created to advertise and also to make the best use out of it.
     
  • There are different types of parameters which has to be kept in mind in order to make the websites look better and easily accessible.
     
  • The first and the most important thing to keep in mind are to make sure that the website must be user friendly and it should have a good user interface. Since these days people are more accessed to use the mobile phones Therefore it becomes easier for the users to get the access to the websites. Usually these days the website follows the concert of making the website according to the mobile user friendly interface.

You can even make your website look beautiful and more creative by adding different kinds of creative and user friendly stuff to it. The websites are utilizing some of the brightest and common colors to add it to the website and make it look rather appealing and promising.

You can easily add Animations to your website. Since everything is done by phone therefore it becomes important that whatever the user experience on web the same they should experience in the mobile website too. These days adding the typography as the vision is rather powerful and more effective to create a better user interface for over sized data to be loaded.

The last and most exciting thing that you can add on to the website is to add photographs. Photographs have really been some of the best ways to counter things and also make the website better and look best. It helps to add some special effects to the web site and also you can make it really interactive.

Impact Of Web Design On CRO

Impact Of Web Design On CRO

Conversion Rate Optimization or CRO is the term that is used to refer to the number of visitors to a site that are converted into customers.

What is CRO?

This can also refer to the minimal action of performing desired task on the webpage and not literally being converted into customers. All web designers have noticed at some point or the other small changes that they have made, bringing big differences in the CRO percentages, both positive and negative.

What are the methods that can help improve the CRO with changes in web design?

Few simple tweaks can result to make or break of a website. Here we list down three simple ways a web designer can ensure their website has a positive conversion rate:

Limiting the website to one Call-To-Action: We all have been on sites that majorly complicate their web design by adding too many CTA buttons. This confuses the visitor and instead of choosing the button, they prefer moving on to another website. This spells disaster for the owner of the business whose business is in question. A fine example of this simple change in design that resulted in a positive outcome is Whirlpool. They changed their web design from having 4 CTAs on their website to just one CTA and that increased their CRO by a whopping 42%.

Opting for the simpler Semi-Flat design: There should be clear demarcation on the site between texts and hyperlinks and between images and buttons that are CTAs. This can be fixed by the approach that is rooted in practicality and necessity. This approach is of a semi-flat design. In a semi flat design there are shadows and a density present on certain elements. This helps the visitor differentiate between what is a button and what is a simple image.

Speeding up the website: What irritates a visitor most about a website is the speed with which a webpage loads. Many visitors leave the website out of frustration and go on to the options that are much faster and thus they can complete their tasks easily and in lesser amount of time. The easiest solution to this major dilemma is using an easier, simpler code while designing the website. Most coders go for a complicated high level code, which tends to slow down the website. Using lesser animation and uploading images with lesser bytes should do the trick. One can make use of tools like Lazy Load which limits the images that load to the ones only visible on the users’ viewport. This in turn stops images that the user cannot see from weighing down the loading process. Loads of additional plug-ins can do the task while searching for a permanent fix.

Thus here we see that easy fixes can lead to better CROs and not always one has to pay through their teeth to get a job done.

Everything You Need To Know About Accelerated Mobile Pages

Everything You Need To Know About Accelerated Mobile Pages

There was a time when websites were simple with just some text, a few images, a couple of hyperlinks and no video. With no single page applications and minimal interactivity, web pages were just pages. It is hard to believe, but yes the old internet is back.


The AMP Project i.e. Accelerated Mobile Pages Project is an open source initiative championed by Google and is supported by a lot of big publishers. It targets to quickly deliver web pages to mobile users. Mainly aimed at news publishers, AMP web page can be built by anyone and it works in virtually all modern browsers.

The growth of web pages and its bad affects on mobile visitors

In the old days, web pages were chiefly there to deliver information but now the time has changed. The modern day web pages are big and packed with variety of useful features such as animations, videos, dynamic content and instant chat windows. The only trouble now is that inclusion of so many features is making the web slow.

To overcome the sluggishness of websites, faster broadband and clever prerendering does not serves the purpose completely because not all the users are blessed with decent or fast broadband connection. Also, these days mostly people browse web on mobile phones and devices which is exposing us to realities of browsing the web in 2016. With timing out of connections to third party, forms not able to complete, slow loading and execution of JavaScript files, phones struggling hard to afford oversized images, it is clear that the world where we want to be is far away.

AMP comes to our rescue in such a scenario by stripping away unnecessary content. Below are some of the features of AMP

AMP HTML

Customized and extended version of HTML is used by AMP pages. Some unimportant elements are removed or replaced and new elements are introduced making it convenient for the visitors to load images, videos and other animations without wasting much bandwidth and time.

Javascript

Remember the basic rule – on AMP pages, you can’t use your own JavaScript. But this does not true that AMP pages are JavaScript free. In fact, on every AMP page there is a JavaScript library which has to be included. This AMP JavaScript is loaded asynchronously and is designed in way to make the web pages faster.

For getting your own JavaScript on an AMP page, all you have to do is to use an iframe. Usage of AMP iframes is restricted to some extent, one of which is they cannot be used on the top of the page. Still you are free to add some level of interactivity like embed social media posts, create lightboxes or add in analytics.

Pre-rendering

In order to remove the potential bottleneck of time wastage while JavaScript loads and executes, prerendering is a trick which comes to rescue. It involves loading of a web page in advance so that the visitor gets an impression that AMP pages loads instantaneously when he clicks through it.

Often by default traditional prerendering is disabled on mobile when CPU and bandwidth is limited. Now the question arises how is AMP prerendering different?

Here comes a simple answer. As AMP pages are fairly light and only above-the-fold portion of the page is prerendered, this mitigate the negative impact. Also, the cost of AMP prerendering is not too much so it is feasible to multiple AMP pages.

Google AMP cache

By caching AMP pages on its servers, Google is helping out the publishers to speed up the load time. If you do not have access to a good comparable network for getting your AMP pages in front of the end users quickly, this can be quite useful as it gives you access to a free CDN i.e. content delivery network.

The extra maintenance – crucial deciding factor

It is clear that AMP offers a lot of benefits but it also introduces its share of annoyance and problems for the site owners. This is mainly because they now have two sets of pages to be maintained. A significant number of sites will have dedicated mobile pages.

Fortunately, to make the process run effectively and smoothly, there are one or two solutions as well. One of which is AMP PHP Library. With less reliance on dedicated apps, via a browser we can access versatile web.  

Any SEO benefit?

It is quite reasonable to assume from the facts that Google will prefer an AMP page over a non-AMP version of a page however there is no such indication.  When you search something on a mobile device, Google takes in account the complete preview of AMP pages in the result page. A small lightening icon is displayed under each and every result. Now, users might end up associating this with fast loading of pages. This might incline their interest to the pages that features it.

This gives rise to some very interesting questions.

As mentioned above that AMP is best for news sites, it is not designed for ecommerce. If you  search something specific to news, the results will be the set of AMP pages from leading broadcasters and newspapers while if you search something which is generic like “clothes”, you are directed to retail pages which are not in AMP format. In short, there is an overlap.

Do we really need AMP?

There is no magic in AMP and but you may want to still consider it for the two things it offers. One is the set of incentives and the other is convenience.  Google will give you access to its proxy cache and special treatment to your pages in search results. Yes, you have the freedom to write your version of AMP pages. However, give it a thought again. Much of the important functionality has been removed; some has been given back to us to minimize the impact on its performance. There are some people who have taught us how to build a simple web page which works very well on mobile. Consider and judge the whole scenario in this way, so long as you are free to create the kind of content for which AMP is designed then why not make the most of it.
 

Do you need to make your website pages AMP? Contact Us and get a quote.

Top 15 Trendy Web Design Tools Every Designer Must Use In 2016

Top 15 Trendy Web Design Tools Every Designer Must Use In 2016

Web Design tools are very important for an entrepreneur who wants to get his website made. Implementing these web designing tools in your website will help you progress in your business.

In the article below, we have listed 15 such web designing tools which are in trend in 2016, inexpensive and will also help you establish your business well.

UX Gofer

UX Gofer is the best tool that can be used to collect information based on User Experience Research. This research includes various tests like focus groups, usability tests, user interviews, etc. UX Gofer provides various test plan templates through which you can gather all the information based on various studies.

UXPin

Sometimes, there is a need to record hi-fi animated prototypes. In such cases UXPin comes into existence. With UXPin the complete procedure of creating the animated prototypes becomes very simple and takes very less time.

TryMyUI

This is a very useful tool as you come to know how your users are actually using your website. TryMyUI provides you with a video where you can see how the users access your website. This information will help you maintain and grow a strong customer base.

TypeForm

TypeForm is a very interesting web designing tool with the help of which you can create almost everything, starting from a simple form to a complete app. This platform is web based and it also eliminates the effort of coding by the developer.

Silverback

Silverback lets you record the video of the user, mouse clicks and also the audio. After the recording is done, one can edit the videos and also tag in it. This can be used for export purpose.

ProtoSketch

This tool is mainly used for designing the logo, icons and other vector graphics. One can also design UI and UX with this tool.

Reframer

Research work is made easy with the help of Reframer. Using Reframer for your research will not only improve research traceability but also help you enhance the patterns and themes discovery.

Project Comet

Project Comet is a great tool to create a blue print of your website. It makes designing quicker and easier. It brings together, in one pack, all the solutions for UX designers.

Proto.io

If you are looking forward to improve your skills of prototyping, then this told is definitely meant for you. There are several resources like documentations, videos and forums through which you can learn at various levels.

Principle

Nothing can be better that Principal for giving your website an interactive look with beautiful interface designs. It makes the whole designing experience easy and fun to use.

Marvel

This is a completely free tool which comes along with a demonstrative video for creating realistic web prototypes. It helps you create prototypes quickly and easily.

Atomic

Creating prototypes and designing them is a big task which is made easy using Atomic tool. This tool not only lets you design your prototypes but also lets you share them very easily.

POP

POP is a tool which takes your imagination to some another level altogether. This is meant for all those who have some creativity in their mind and want to bring it alive into their prototype.

Appsee

Customer is the pillar on which your app or website rests. Satisfying them is the first and foremost requirement of the developer. So, Appsee is one such tool which will help you maintain a healthy relationship with your user. It is used to analyze the user behavior so that you can work accordingly to provide what the users are looking for.

Ceros

Creating attractive banners, magazines, e-books, infographics and microsites is now made easier with the help of Ceros. This is one of the best tools for designer who want to make their websites attractive as well as interactive.

Make your dreams alive with catchy web design ideas with us. Contact us to get affordable web design services for your business.

Top 13 Elements That Decides Your Website Load Speed

Top 13 Elements That Decides Your Website Load Speed

A website speaks for a business in today’s date. The better and impressive the website, the better is the business. Waiting for the loading the contents of a website is an unpleasant experience. This reduces the traffic on the website and reduces its popularity.

The sites which allow quick download of content and immediate access are the most preferred sites. At one end where people want to rich content and high quality displays. Due to sharper need for image quality, HD content, etc. loading pages becomes a challenge. Few factors that affect the loading speed and should be monitored for a webpage include:

1.Resolution used for the Domain – A higher resolution can make loading of the website remarkably slow. By using a custom handled DNS service, the resolution of a domain can be adjusted to make sure that the page loads quicker.

2.Database Optimization – The web content should be optimization by innovative content management system.

3.Ability to Handle Load – Thanks to today’s hi-tech technology that using multiple servers is possible and should be considered in order to make a site instantly accessible by several users.

4.Mode of Access of a Webpage – The type of hardware in use as well as the use of correct content management system affects the loading ability of a page. Web designers and owners should pay heed to the way in which content is used.

5.Caching for Instant Availability – The right kind of caching ability of a site is essential for high performance ability. The way in which the web servers allow data to be cached should be paid attention to.

6.Balancing the Header Requests – For the quick loading of a page, the content of a web page should have balanced scripts and style sheets which play a key role in the speed of loading.

7.Simpler Page Elements – Loading of scripts and style sheets along with other information relies on the domains. By using fewer types of combinations for these the redundancy and complexity of loading can be reduced.

8.Content Delivery Network – However advanced be the technology distance does matter. When a server is placed in a closer geography, the download of page is quicker. A Content Delivery Network is used to locally download the content of a page for quicker access.

9.Content Compacted – Proper compressing of heavy files, images and web resources can help in reducing the lagging of loading the website.

10.Smart loading of page – It is a strategy that should be used where streamlining the loading of contents plays a key role and when scrolled up to only then should the content be loaded instead of loading the complete page at once.

11.Making Right Use of Hosted Libraries – For smart use of caches locally using sites like Google in order to host shared libraries for common JavaScript libraries and fonts are used.

12.Asynchronous Loading – Using efficient Tag Management Services can divide the page loading and make the access simpler.

13.Mobile Optimization – Making use of optimum responsive design is crucial for enhanced web viewing.

If you want to improve your website speed performance and increase website visibility in Google then Contact us.

How To Use Typography In Your Branding Strategy

How To Use Typography In Your Branding Strategy

Typography is an indispensable tool required to build your brand image. Typography involves the use of art in writing text.

Your brand is the connecting link between your customers and your business. Mentioning it in front of a customer will bring up your business image in their minds. The image is the result of their thoughts about your brand. Your brand is not just a congregation of some alphabets but it personifies your business in an exciting way.

Typography is an indispensable tool required to build your brand image. Typography involves the use of art in writing text. If used meticulously, it can breathe in life into your brand name. Your brand gains courage from its typeface. This makes it important for you to create a clear vision about the typography to be used to brand your business.

Whether you are creating a new logo or redesigning an existing one, you must consider the typeface(s). Take a good look at your logo to decide if the typeface is appropriate or not.

Focus on Kerning

Kerning refers to the space between characters and its adjustment impacts the readability. The space between two characters must be appropriate; it must neither be too little or too much. Kerning must be impeccable.

Inappropriate kerning may change the overall meaning. There must be even space between alphabets so that the entire name looks neat. Over spacing or under spacing your logo will only depict your business as an unprofessional one.

The best example of appropriate kerning is brand ‘Adidas’. When one looks at the brand image or logo, it can easily be seen read. This is because of the use of tight kerning which delivers great strength of the brand.

Avoid Using Too Many Fonts

Don’t stuff your logo with a number of fonts. At the max, one or two font types can suffice. This will make your logo look authentic and enhance your brand recognition.

Consistency of Typeface with Brand

Whenever a popular logo is changed, it must be ensured that it is consistent with the typeface used in the original logo. Drastic changes in font type or font color can invite criticism from loyal customers. Consistency with original typeface must always be ensured.

Neither Stretch nor Squeeze the Typeface

Designers are often perplexed about space constraints. They need to fit in a well-designed logo in a limited space. This sometimes makes them squeeze the typeface. This results in letters, of the logo, being distorted. In cases where space is an issue, designers must go with condensed letters which are pleasing to the eyes of the viewers.

Avoid Stacking Letters

Advertisement space usually puts pressure on designers to stack letters of the brand. This must be strictly avoided as it makes the text look confusing. Stacking letters impacts readability of the brand image. It can be rotated to make it more legible and give it a chic look.

The Typeface must Reflect your Business Image

Typeface gives strength to your corporate brand image. An engineering company must go with straight, tall, and precise typeface, whist an art firm can go for a typeface having an organic layout.

The typeface of a brand amplifies the promise made by the business. You must choose your typeface as per the promise your brand aims to deliver.

Impact of Typography on Your Brand Value

Typography is vital for making your brand achieve success. It also influences the effectiveness of marketing collaterals as it makes comprehending information easy. Excellent typeface will improve the brand messaging format and make it easy for viewers to understand it. A memorable brand depicts a clear to read text. This will help create a long term bonding with customers. The right typography helps make your brand popular and makes people love and follow it religiously.

Typography is an art which can be used effectively to communicate your brand value. Owing to its impact on communication, understanding the relation between typography and brand is essential to establish brand identity.