technology

The Similar Features of Google Now and iOS9 Proactive

The announcement of Proactive at the WWDC conference 2015 by Apple, was awaited from a long time. iOS 9 Proactive is the fresh personal assistant for your iOS device.

The announcement of Proactive at the WWDC Conference, by Apple, was awaited from a long time. iOS 9 Proactive is the fresh personal assistant for your iOS device. Standing on similar lines is the Google’s personal assistant, Google Now, which has been provided to users since 2012. In this blog post, you can find the similarities between these two top class services, namely Google Now and iOS 9 Proactive.

1. Search Functionality:

The chief similarity between Proactive and Google Now is the search functionality provided. Both provide you the ease of searching anything you want. Currently, currency conversion forms the most searched term.

2. Display of Search Results:

With Google Now and Proactive, you can view the search results natively and needn’t open a browser for it. However, results from both services will vary. When it comes to Proactive, you can view the answer to your question. With Google Now, you will view a Google Search-esque window where you will be able to find the answer to your question apart from the general search results and extra search options like images, news etc.

3. Search Options:

Currency conversion is not the only search feature that you can utilize through these two services, you can avail of a number of searches related to sports scores, weight conversion, weather, or latest stocks etc.

4. Scope of Search:

Proactive allows its users to search through messages, emails, notes, and contacts to locate a specific keyword. Whilst Google Now also provides this functionality, your messages would be out of the scope of its search.

5. Alerts:

With Proactive and Google Now, you can view alerts related to future events along with the present traffic information (if there exists a location of the calendar event). For instance, if you are meeting your girlfriend or boyfriend at a library around 3pm-4pm, both the services, Proactive and Google Now, will be cognizant about it in case this meeting has been added as an event in your calendar.

6. Traffic Status:

On the basis of current traffic information, Google Now will show you the suggested time at which you need to leave along with the route overview. Once you tap on the card, the route will get displayed on Google Maps. With Proactive, it’s a bit different. You will show a notification about the time by which you are late (just in case you are late) and will soon display the shortcut directions from your existing location to your destination.

7. News Stories:

Both Proactive and Google Now can provide you news stories. However, news stories are generated differently by them. As Google has a sway on our individual lives and searches, it has the benefit of knowing your interests. Utilizing this knowledge it provides you news articles which it believes that you would like to read. These news articles are based on your previously read news stories or searches.

Proactive is different. It displays news articles on the basis of trends in your area rather than display stories on the basis of your past searches.

Both Proactive and Google Now have their merits and demerits. The Ability of the user to avail of the service largely determines his or her experience with the system.

Apple Watch is out in the Market – Are you keeping A ‘Watch’ on Your SEO Strategy

With Apple Watch, businesses can enable their customers to view their website content on watches of their target market. Some business owners may not like to move ahead with this trend. However, one must not forget that delivering content, to the end users, which is most convenient, is the top most priority for an effective online marketing strategy.

The launch of Apple Watch has been the most refreshing news for all the tech geeks around. This new device, Apple Watch, is one of the most sophisticated mobile watch devices on the market. Consumers will now have the mobile power on their wrist.

With Apple Watch, businesses can enable their customers to view their website content on watches of their target market. Some business owners may not like to move ahead with this trend. However, one must not forget that delivering content, to the end users, which is most convenient, is the top most priority for an effective online marketing strategy.

After viewing the success of smart phones in the last decade, we can easily predict that a huge number of consumers will be using Apple Watch and will also be able to use the features and functionalities of this watch with ease. This makes it very important for you to make room for smart watch segment whenever you are redesigning your social media and content marketing strategy. It has now become indispensable to include Apple Watch in your marketing strategies. Ensure that you include it before your rivals do.

During the last decade, we had seen the focus being on mobile. However, a number of small businesses still don’t have a mobile friendly website. This is the biggest risk they are taking in this era of cut- throat competition where every business is trying to capture the latest trend to derive more customers. Providing the best viewing experience is essential to ensure customer delight. The number of people browsing the web through mobile is certainly now more than those browsing the web through desktop computer. With the launch of Apple Watch, it will be important for website owners to reframe their existing SEO strategies.

The Constantly Changing and ‘Challenging’ Technology

If we look at the past decade and evaluate the technological changes, we can arrive at the conclusion that technology has always been changing. It has never remained static. From text messaging it has now shifted to voice messaging. Digital cameras have been replaced by smart phones. In short, technology has become an indispensable part of life.

Searching with mobile on your hand will be replaced by searching with watch on your wrist. You should be aware of the device which will be used by most of your target customers.

How SEO is Related to Apple Watch

The way your website content was being displayed or viewed on your mobile, in the same way your website content will also be viewed on smart watches. With the release of Apple Watch, the popularity of smart watches has soared. Mobiles and smart watches will make browsing the web easier than ever. Voice search technology will be at the peak. With the convenience that the watch will provide, the percentage of voice-based searches are surely going to spiral up. This implies that now you will need to target long tail keywords. Industry specific long tail keywords having buyer intent must be included in your SEO strategy.

Keywords and Search Phrases Having Buyer Intent

You need to understand the key difference between the keywords used when someone wants to buy and when someone is just seeking information. If you own a car repair business in Sydney, you can go for the following keywords, for instance.

  1. Car Repair tips
  2. Emergency Car Repair in Sydney

The first keyword here – Car Repair Tips – is more of an information seeking type of keyword which would be entered by anyone who would like to gain knowledge about the topic. It doesn’t target a prospective customer. The second keyword – Emergency Card wash in Sydney- indicates that the searcher is in requirement of the service. Anyone entering this specific term in the search engine is looking forward to getting in touch with a mechanic.

It is important to target the right keywords and with mobile the era of long tail search terms has also arrived. With the launch of the ‘Watch’ era, it will be essential to target right search terms in order to get traffic to the website.

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