Are you a local business with a website? Are you looking to gain position in search engine results? Then you really need to know about this 3-Pack strategy.
Making your positing in elite 3-Pack will not only improve your search ranking but also help you reach your local customers, as well as stand out in the competitive industry and get more out of search marketing (in less time).
Formally known as 7-Pack, which was quite confusing, 3-Pack can be found in local Google Searches.
Local search is displayed in a 3-Pack and it will always be displayed at the top of the page, usually beside a map. If you are looking to reach more customers with the help of Google search, it is crucial to optimize for this priceless piece of search engine plot.
These results not only materialize at the top, but also stand out from others. Moreover, the 3 Pack perfectly fits into the mobile screen and as now more and more people are turning towards mobile searches; don’t you think it is the best thing to do?
How to Rank in the 3 Pack?
It is no ordinary SEO to get your website in the local 3 pack. In the beginning, listings in the 3 pack are depended on Google places listings.
More interesting to know, in the 3 pack, Google search results show businesses, not websites. This makes the process less complicated and easier, but how to get your business listed here in this 3 pack group?
Optimize Your Site For Local Search Results
Make your business listing for local searches. Work out to make it easy for Google to understand where you provide services and the location of your business. To make it in local listing, ensure that your site includes local keywords throughout the site, including your page titles, descriptions, headings and content. But, do remember not to overdo it; putting it in many places is regarded as spamming and should never be done at any cost.
Google My Business – An Important Place To List Your Business
When submitting in Google business, ensure that all your business listings are accurate, complete and up to date.
- Complete your business profile with logo, images and branding.
- Add short as well as detailed description of your business with relevant links
- List your business in an appropriate category
- Submit local phone number and address, which is present and consistent throughout your website and all directories. This is also termed as NAP (Name, Address and Phone Number).
Local Backlinks – Your Focal Point
Not only through related businesses, but also from local authority sites, you need to earn backlinks. Make listing in local news sites, blogs, and other local business sites. Local directories also make a perfect platform for getting dozens of local backlinks. This can invariably help enhance your search position.
NAP – Be Consistent With This
Always remember to have the same name, address and phone number of your business whenever you are listing them in the World Wide Web. Moreover, NAP is highly helpful to portray your business with or without a backlink to it. Take care to provide the same phone number and address whenever you are creating social media profiles as well as directory listings. Different addresses and phone numbers make it a way to confuse Google, therefore, keep it consistent, especially if you have multiple phone numbers.
Once you are in 3-pack does not mean that you may always hold that position. It may be easy to fall out from this at any time again. Similar to normal SEO, you need to work on it to stay in the position. Don’t presume that you are completely free once you get there.