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What is the difference between Digital Marketing and Online Marketing

Digital Marketing, Online Marketing June 19, 2021
What is the difference between Digital Marketing and Online Marketing

You might have come across two of the most used words, “Digital Marketing” and “Online Marketing”, in the emerging marketing world. 

Well, these two terms are often used interchangeably; however, they are slightly different. We will tell you how!

Understanding the difference between these terms will help you in choosing an effective marketing strategy for your business. 

Keep on reading this post to learn the difference between digital marketing and online marketing and some of its types.

Definitions: Digital marketing and Online marketing

Let us first understand what each of these terms means: 

What is Digital Marketing?

Digital marketing includes marketing strategies that use digital channels for advertising your products and services. It is a broad term and uses various digital mediums, from TV and electronic billboards to social media applications. This means digital marketing can be done both online as well as offline, provided that it is over a social platform.

What is Online Marketing?

On the other hand, Online marketing, which is known as internet marketing, is a subset of digital marketing that includes marketing strategies to promote your business online. Thus online marketing is performed over the internet and requires online channels and platforms to generate leads.  In simple terms, online marketing will require a live internet connection and an active audience to connect with.

What are the different types of Digital Marketing?

Digital marketing is delivered through digital offline channels such as 

  • Radio
  • TV
  • Digital Billboards
  • SMS

And it also includes online strategies like

What are the different types of Online Marketing?

Online Marketing, also a subset of Digital marketing, involves promoting your business with the help of strategies including but not limited to:

  • Social Media Marketing
  • Search Engine Marketing
  • Pay-per-click advertising
  • Affiliate marketing
  • Content Marketing
  • Search Engine Optimization
  • Email marketing

Does the difference between the two matter?

Yes, of course, it does! 

When you learn the difference between digital marketing and online marketing, you get a clear picture of what strategies might work for your business and what kind of campaigns will generate more leads.

Let’s say, for example, you own a local grocery store that’s looking for some marketing strategies. Choosing digital marketing would be more beneficial to you than just internet marketing. An excellent digital marketing company will make use of offline yet digital mediums such as SMS and Electronic billboards to encourage people to visit your store.

Whereas, if you own an e-commerce business, internet marketing will work wonders for you. You will get good traffic from online marketing strategies like search engine optimization and Social media advertising.

Wrapping it up

The most effective marketing strategies are those that fuse both. A good marketing strategy is one that effectively helps to create awareness, reach a broad audience, and generate more leads for your business. 

It doesn’t matter what approach you choose; what’s important to understand is that it is not a one-time job. Marketing requires constant efforts and monitoring to get the best results over time.

There are many marketing tools out there that will assist you in preparing an effective marketing plan for your business. But if you need help on this, reach out to a professional digital marketing company, and they will do it best for you.

Four Marketing Survey Mistakes Researchers Make And How To Avoid Them

Online Marketing June 6, 2016
4 Marketing Survey Mistakes Researchers Make And How To Avoid Them

The final output that any marketing campaign strives to achieve is to ensure they are reaching their target group. It is not as simple it sounds to arrive at an answer. There are a few key indicators if followed will propel you towards an effective marketing strategy.

Data collection can give you the required momentum in taking your design process to the next level. A few important pointers could be new product development, mark analysis on the existing products, price point, customer needs and expectations, etc.

So market surveys are your go to tools. An important factor that yields good results for your survey is by choosing the right medium. It is supposed to be cost-effective, reach a wider audience and have a faster response leaving you with a large sample size. This is why mobile campaigning and surveys are catching up.

Mobile: The next big thing in Market Research

Market Research teams and companies by now need to understand that the conventional marketing tools and methods are almost obsolete. Customers are no longer comfortable with answering doors and sharing feedback or their needs one-on-one. They do not even respond to a robot marketing call anymore.

Digitalization has taken over and so did mobile surveys. They are anonymous, effortless for the customer to respond, faster and less time consuming. However, it is vital to understand the target group and design the survey around it.

Below are top four errors market researchers make while publishing the survey:

1) Mode of conducting the survey: This is a major hiccup a lot of companies face, not being able to differentiate between the sources with their age group. Make that your basis for understanding what works best for each of them, like social media, in-mail, e-mail, phone calls or mobile marketing. Each one comes with their own positives and negatives, weighs them carefully and chose what works for you.

2) Prioritizing Traditional Marketing Tools:  Market Research agencies by now need to get the hang of the results mobile marketing can reap. The average number of times people check their mobile phones is increasing exponentially, it is a cult. Marketers need to bank on this to their advantage.

3) Timing and placement of the survey: People use their mobile phones for everything possible. They switch between applications, but looking into the mobile screens is a constant. So marketers need to use this gap efficiently and place the survey where it fits best. This is an easy slip for a lot of them.

4) Complicated Questionnaires: This a thumb rule for any survey, people do not have the attention span or the patience to go through anything that is complicated or complex. Stick to short, concise and crisp questions. Use close-ended questions as much as possible. They have so much to do on their phones; anything that slightly takes longer will have them exit the survey unfinished. The number of questions also needs to be in control, take three short surveys instead of one that is lengthy, because the efforts are going to be in vain anyway.

These can be avoided just by effectively investing a little more time and money in designing the survey. The primary data, thus collected by, be much creamier and useful to understand the pulse of the customers and develop new or improve the existing products.

Let your focal point around every question be who, why, what and how! Contact Us to know more about the right marketing strategy and clear goals for your business.