Mobile Apps Development Archives

With the end of 2015, the time has come to look back up on the trends that worked on mobile app development and mobile advertising this year and also what are the strategies to look forward to in 2016. The top 5 tips to be followed are:

1.The User is Above all:

Mobile users want to be in control of what, when and how they are browsing and mobile app development is done keeping that factor in mind. Same should be done for mobile ads as well. Mobile ads should be opt-ins, so that the user has the control whether he wants to engage and listen to the brand’s message. There should be a visible and easily accessible close button on the ad and the ads should be designed so that they disappear while scrolling and reappear only when idle.

2.Be Mobile Friendly:

Mobile app development is different from PCs and tablets. Likewise mobile ads should also be mobile friendly. They should be formatted in the way that they look good on smaller mobile screens, with the help of ad formats like IAB Rising Star adhesion unit. Adhesion units are meant for mobile screens since they cover only about 10% of the screen and are anchored at the bottom in landscape or portrait format.

3.The Right Audience Matters:

Targeting the right audience is as important as good mobile app developments. Strong results don’t add up to much if the target audience is not right. To get the best result in terms of demographics better research work is important, the best advertising solution providers have strong and robust behavioral data that can be targeted on all platforms, be it a mobile phone or a PC Desktop. Lookalike models can also be built to target scalable audience segments which are most likely to respond to the message circulated by a brand and respond towards it favorably.

4.Keep the audiences hooked:

Once the ad that has been circulated is successful in attracting the targeted audience with the help of mobile app development of mobile-first ads, you want to keep them engaged and spending as much time as possible with the brand’s message. The best way to keep the users engaged is by the use of videos, interactive activities like photo galleries with multiple photos, maps with directions to the nearest stores, feature demonstrations of the products, and product showcases lead to deep involvement of the user with the brand.

5.Get the appropriate measures:

The success of the advertisement should be measured but not in measures that are useless and show the results that are not important and irrelevant to the campaign. One needs to know the results that show positive impact of the ad campaign. One example that can be used here is of count of number of clicks on the ad, since clicks can be accidental and don’t give the exact number of conversions, they are useless. Other parameters that can be used are interaction rate, time spent and engagement rate.

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When it comes to analyzing the importance of mobile for a business, the growth and engagement numbers must be considered first. Very soon web browsers on wireless and mobile devices will outdo those browsing the web through wired devices. Mobile data traffic is expected to expand three times faster than fixed IP traffic. Whether it is a small, big or a medium sized company, investing in a mobile strategy has become indispensable for all businesses. With the increase in number of people using smart devices for productivity, social media, and other contacts, businesses have to pulled their socks up and geared up to meet the new demand of their customers.

Venturing into the mobile world is not so easy for a business. Some companies help their clients in creating sophisticated mobile applications. This is an established trend for businesses that have identified that mobile will change the way customers behave. However, there are companies who have qualms about the effectiveness of mobile application strategy. The best thing would be launch an application that creates very little traction.

This challenge can be overcome in a simple way by getting close to your customers, recognize their critical pain points, and create a visible roadmap that enhances the quality of their life. In this article, we will discuss four main ways to get started.

Present Information in a Simple Way:

For real-time access to information, B2B and B2C audiences depend on their mobile devices. This makes the audiences time and resource strapped. Instead of going through loads of information, they prefer to trust experts who filter and simplify information needed.

One way in which your application can add value is to provide audiences with quick access to the information they are looking for. Give a resource that serves as a good reason for users to check your application on a daily basis.

Solving a Problem in a Manner that Makes Your Application Predominant:

Building an application that is indispensable for its users is the key to attain success for your mobile strategy. Find a way to resolving one of your audience’s pressing problems through your application. Usually companies create apps as ‘one-off campaigns that have a link to the solutions that the targeted audience is in search for. When you are creating a mobile application, it is essential to first think about your customers.

Augment your Core Brand Experience:

B2B and B2C customers are quite serious about their investments. They undertake extensive research and planning. They will approach the third party sources and review platforms for direction. This serves as an opportunity cost for brands that are looking forward to establish a strong relationship with their target audience. Mobile serves as bridge between a company and its customer.

Find Something more than Your Core Business:

Multiple aspects form your business; your next great application idea may be inspired from a source which is not related to your core product. This new idea can lead to exponential growth of your business. A number of touch points impact both your internal and external business operations. These must be considered for an amazing application idea.

Mobile gives power to brands to explore new opportunities and ecosystems. There are a number of ways in which a company can participate and so there is no definite road map. All you need to do is begin with what your customer’s need and are passionate for. This lies at the core of a successful mobile application strategy.

Potenza Global Solutions definitely helps your business by providing different mobile apps development services.

Tag: Mobile Apps Development

Top 5 Points For Effective Mobile Advertising For Successful Business