Social Media Archives

A Simple Guide To Harness The Social Power To Improve Brand’s content

By Potenza social media marketing August 3, 2017

Gone are the days when social media have been just a medium for people to connect, share and communicate. In the last few decades, businesses have also started using the social platforms to connect with customers by listening to their interactions.

Earlier, the Social Media Marketingwas just a matter of novelty for the brands, but with passing time, the scenario has changed. The social channels become the source of digital signals informing the brands about customers. It has helped the brands to deliver the personalized content that engages and emotionally connect the customers.

Consequently, the ROI and customer loyalty get turned up. But, listening to the data is not all-imperative. Social data- the valuable asset must be understood and leveraged efficiently, otherwise sending the right content to the right customer at the right time become implausible.

It signals social data must be used intelligently in content marketing strategies to get brand’s content off the ground in strengthening the customer relationship. That’s great!

Take a look at how content marketing can be made more powerful through actionable social insights:

Keep a pulse on social trends

In the social world, identifying towards what the customers are showing more inclination and interested in, aids the brands in generating right content which resonates with the trends and customers.

Participating in the conversation by posting personalized content offers the golden opportunity to the brands in gaining customer insights, which in turn enable the brands to engage and win more customers. Don’t miss it!

Comprehend the social insights

The personalized content can only be created when social data is understood accurately. The brands can go Geo-specific wherein the content targeting different locations and catering customer’s needs can be developed that brings rewarding results.

The right understanding of the social insights helps the brands in creating and delivering the content that appeals to the customers. Placing a bet on the Digital Marketing efforts won’t prove to be expensive. Must give a try!

Create the content based on the social results

After singling out the social trends and listening to the customer interactions on social channels, it’s good to develop the content that answers the customer’s questions and concerns, which aids the brands in garnering the positive attention of the customers.

For instance, in 2016 Miss Universe Contest, when Steve Harvey announced the wrong winner’s name on the Twitter, the Burger King quickly tweeted- “At BK, everyone gets to keep their crown,” which has brought a good amount of response to the Burger King.

Discover brand advocates to share user-generated content

The new customers more often review and trust the user-generated content, so the brands must incorporate the genuine customer experience on social media.

The user-generated content becomes available through social interactions with brand advocates who always speak good words about the brand. Sharing the valuable content enhance the user engagement.

Besides, it’s the best platform to address the customer’s pain points, which hints the new customers that brand offers great customer service.

Finally, incorporate the social data

The insights inform the brands about the channels that are engaging the audience most and what type of content aids in increasing the social outreach, which must be implemented in the brand marketing.

But, the use of social insights should not be limited to social media marketing only. Instead, it must be leveraged to design the whole content marketing strategy and launching marketing campaigns for improved customer experience. Integrate the social data in marketing to drive more conversions and engage customers at various touch points.

Takeaway

Certainly, social insights help the brands to deliver the right message to the right audience at the right time. But, the content that’s encapsulated in the message must be precise and holds relevance to engineer amazing experiences. It’s all possible when social insights are leveraged efficiently to develop the right content.

If you want your brand to excel with the right content marketing plan that’s created using social power, then you can follow the aforementioned steps and DIY or get partnered with professional SMO Services and enjoy the noteworthy results.

Top Five Tricks To Enhance Your Social Media Strategy In 2016

By Potenza Social media May 10, 2016

Top Five Tricks To Enhance Your Social Media Strategy In 2016

Exactly how imperative is social networking for lead era and client connections? Is it more imperative than SEO and verbal publicizing, as per Wasp Barcode Technologies’ “Condition of Small Business Report?”

Little organizations rank social networking as their third most imperative promoting strategy for achieving new clients, firmly behind email and having a site.
Starting 2014, 72 per cent of B2C advertisers have obtained a client through Facebook. Contingent upon your intended interest group, Twitter, Instagram, LinkedIn and even Pinterest are immeasurably imperative systems for building brand acknowledgment, associating with clients, and creating new leads.

Is it true that you are prepared to take your online networking amusement to the following level? Once your business has aced the fundamentals, such as picking the right stage and making a consistent posting calendar, it’s a great opportunity to quit fooling around. Here’s the means by which to post like a genius and take your online networking showcasing to the following level:

1. Offer better client administration with “social consideration”

Like any client protest, how you handle the objection is pretty much as essential as the last result. Regardless of the possibility that you can’t settle the issue instantly for your client, recognize and react to the protestation right away. Do harm control: move the discussion off open online networking as fast as could be expected under the circumstances by tailing them and welcoming the client to DM you for more subtle elements.

At that point, you can guide issues to the right division whether it is a specialized issue for your bolster staff or a discount/trade demand for your item group. The rate of reaction is basic! Recognize the issue and let the client know you’re finding a way to correct the circumstance.

2. Hit the right substance blend

In a perfect world, you ought to go for the “80/20” content blend: 80 percent important, shareable posts and 20 percent convincing, suggestion to take call-to-action posts. This blend is basic to accomplishing a feasible, drawing in online social networking nearness.

3. Bring out feeling

Pride is another feeling that Nextiva prescribes advertisers remember: “Every Like, Share, Favourite, and so on is an impression of what every client needs to impart to people in general, and is making a feeling of pride for themselves.” As you build up your image’s online networking content arrangement, consider the feeling that every post will bring out. Actualities, while valuable, are additionally exhausting. Convey some hobby and knowledge to your data by utilizing your genuine voice. In the event that you make them chuckle and make them cry, you’ll make them recall that you, as well.

4. Get found with the privilege hash tags

Limit yourself to close to three hash tags per post. Brand-particular hash tags are alright, however pick short ones and use them reliably to manufacture acknowledgment and a taking after. Tap into a bigger discussion by picking hash tags that are identified with an advancement, momentum occasion, or regular pattern. Not certain which labels are most mainstream for your industry? I like hashtagify.me for following slanting labels.

5. Recount a long-frame story over various posts

As your business explores different avenues regarding diverse substance channels and organizations, consider adding long-shape narrating to your substance blend. In a universe of snack able substance, once in a while we as a whole need a remedy to 140-character messages.

Conclusion

Try not to give your online networking a chance to diversion stagnates. From adjusting your hash tags to getting imaginative with your substance blend, this is the ideal opportunity to explore different avenues regarding online networking as you build up your image’s valid voice for most extreme engagement.

3 Reasons You Need Automation For Digital Marketing

By Potenza Online Marketing April 9, 2016

3 Reasons You Need Automation For Digital Marketing

Marketing is developing vast informative content to educate and build relationships. Now-a-days, customers continuously look for fresh content from time to time. The impulse shopping days are disappearing and no business targets such customers.

For effective management of this task, automation tools are required. They allow content to be produced and reused again and again across new customers. Such targeted campaigns can help to save time and money and live for many years.

The below three reasons describes why you should integrate automation in digital marketing –

1.Social media

In 2010, social media was quite simple and everyone was on Facebook, it being a primary platform.

But now in 2016, it is a daunting task that can take up a lot of man hours. Companies need to handle and control social media content and customer communication on Twitter, Facebook, Instagram, LinkedIn and Pinterest.

Hootsuite, allow you to plan posts for LinkedIn, Twitter, Instagram and Facebook. This saves a lot of time by minimizing the hassle of copy f and paste of content across multiple platforms. Hoostsuite is definitely a time saver and crucial in maximizing time to let you complete your other tasks in your day.

2.Targeted Emails for multiple customer personas

Generic content which is available to a large audience does not yield great conversion rates. It turns out to be of less importance and irritating to the audience because the message it conveys does not fit them. Targeted content for specific customer personas will attract to their particular style. More is the number of audience reading your material; more is the chance of sales.

This process can be burdening when you are targeting multiple customer personas. Use of email automation will lessen the man hours by doing away with the need to send mails to complete batch of leads individually. The same email can be used again without any editing for the next batch of leads that you generate through sales. Your front end effort will pay you off for years.

3.Automated Reporting & Dashboards

Reporting can be burdensome and tedious task. Companies have unlimited number of individual reports that make use of Power Point presentation or Excel where finding specific key words and piece of information is a challenge. The frequency with which the reports are required with comparison between the different parameters is also quite high. Automation can turn out to be helpful in this scenario.

Automated reporting is not so quick and easy to set up but it pays off very well in the long run. You can access the available data faster in single dashboard thus help marketing department to find trends faster. Good reporting classifies segmented areas of concentration for marketing departments leading to much improved conversions with targeted marketing content.

Automation in digital marketing is definitely need of the hour. The secret to marketing automation is defining your goals clearly along with maintaining a personality in the messaging.

If you want to make your business or website more popular and visible then contact us and we can make your dreams true with latest digital marketing ideas.

How FaceBook’s Latest ‘Reactions’ Affects Brand’s Social Media

By Potenza Social media April 7, 2016

In this world that so active in the social media world quickly adapts to any change whatsoever that is made in the social media websites. The latest feature that is the emoji emotion focused like button on Facebook. People have been extensively using this feature to further address their reactions clearly on the post.

Earlier, just the like button never one a chance to be expressive, this new feature however helps them be more expressive about their emotion regarding the most. It might look as a small addition to Facebook’s features, for the users, these additions might not mean much as they use it to express their feeling one some status or photos for better understanding. However, these additions are important for the brands that advertise or post about their product or company on these social websites. There are many things that one might wonder as this concept and new. So, a few points will help one understand this mechanism better.

The points are mentioned below:

There is no need to report each and every reaction

There will a number of reactions to each post, so there is no need to report each and every reaction. So, there is no need to give a detailed report for all the reaction. One should not create a metric that is completely devoted to these reactions. There is no point in doing so as these metrics will anyway not be able to give a complete view. So, there is no point in creating something specifically just for the emoji enabled like button.

Focus on the sentiments

There are love, like and angry kind of sentiments that are available in this featured. So, for example, if one is receiving love and anger as their reactions mostly, so it is something one should consider. What is important to focus here is the target audience. One might be aiming at the wrong or inadequate audience. Thus, in order to correct their actions, one needs to make sure that their audience is apt then they will receive the anticipated reactions from the users.

Do not pay attention to trolls

There are millions of people who sit behind the computer screen and use these social media sites, so it is natural that there will be many trolls and unwanted reaction on the posts, these are meant to upset the posts and also the status quo, but the point is one cannot do much to control these trolls, so the best thing to do is not pay attention to them and one should rather focus on they must make their potential viewers like the post. Also, one should not panic at such undesired situations instead they should only try to get only the desired reactions on their posts. Also, if one gets too many trolls on their posts, it is strongly recommended that one must reconsider what their target audience should be. If they try to re target, they might get lesser trolls on their post.

The Next BIG Thing: Integrate Social Media To Your Website

By Potenza Social media January 8, 2014

The Next BIG Thing: Integrate Social Media To Your Website

We know you already have social media pages for your company and you have these icons over your website, but the question here is ‘Are you using the social media channel to your advantage?’!

When a customer visits your website or makes a purchase, they have a potential to inform this to hundreds of their friends on social networks like Facebook, Twitter, Pinit and so on. The idea is to use these opportunities to your advantage.

When a customer makes a purchase from your website, ideally they are satisfied with the purchase and are excited about it. At this point if your website allows them to share details of the product with their friends, the chances are good that they’ll share it. Hence ones it is shared by a friend into its social network you get more visitors who can trust your website and can make purchase. It is important to place social media sharing buttons strategically on your product/ article pages so that each sale can become a marketing campaign in itself and drive additional traffic and business for your website.

Strategically place ‘Like’, ‘Share’, ‘Tweet’ & ‘Pin’ buttons on your website.

The more your website is shared over social media pages the more credible it becomes for search engines. Hence everything here will play to your advantage and you can save a lot on your online marketing budget.

There are companies which have offers for its customers if they share the information, product or a deal with their friends. Many deal based sites offer free deal to its customers if on sharing the deal over social network can bring more people who sign up for the deal. There are also companies which give discount on the second purchase by the customer if it shares the first purchase on their social network. Affiliate marketing is picking up through social networks and a lot more.

There is a lot more happening on the social media front then what is visible to the eyes. You surely don’t want to miss on all this action!

Reach to our social media expert today and see what social media has to offer for your online product and take your business to the next level.