Tag: Branding

3 Content Tips That Helps Your Brand To Connect With Non Profit Audience

3 Content Tips - Help Your Brand To Connect With Non Profit Audience

As the season of holidays is fast approaching, it’s a great time for charitable and non profit organisation to gather donations and charity as people will be in a mood to give. You might have already formulated your fundraising strategies but are you utilizing the most out of your digital gadgets?

To help you out in meeting your year-end goals for marketing we have come up with ways you can enhance your marketing.

1.Mobile friendly website

Usage of mobile phones has grown tremendously since the last year. If you not using mobile friendly website then you are probably losing on crucial traffic which in turn mean leaving out on donations. So it time you think on how your donors experience your content on their smart phones.

Important points to consider

Responsive template designing – Your website should be designed in such a way that it can respond to the user’s screen size, platform and deliver an easy approach.

Clear calls to action – The decision or action you want the user to take should be in the centre of the mobile device. Be it a petition to sign, or a button to donate or a subscription to a newsletter, it should be clear and concise and should be mentioned in large block letters.

Minimal usage of images:  A mobile device does not have much room for large images thus using images should be minimised unless they are of importance to the fundraising strategy.

2.Keep sharing

Adding share buttons to your content makes it easy for you to get traffic. It acts as a platform where you can have access to multiple social networks and connect through donors anywhere.

You can focus on these below mentioned arenas for marketing your content when it comes to sharing

Twitter and Facebook Most of the people use Facebook as a primary way to share or generate 55% of clicks. Twitter though lagging a little behind but still is great such campaigns. You should select appropriate time frames as to when you can get your fans and followers to share your content.

Printing and Email non profit sites are widely being used by the visitors in personalised form of printing and emailing. Thus you should make sure that your content can be printed easily and can be sent to a friend.

3.Create the right content

Your content should be such that it is evergreen and it complements the organisation vision. It should be drafted in such a manner that the user can easily learn about you and the cause you put forth and can get involved.

These content themes are popular among non profit websites

Opportunity to volunteer: People want to emotionally get involved with the cause; help them by allowing signing petitions or sending supplies.

Research and news featuring news or research that is relevant o the cause is a catchy way to make people subscribe for newsletters.

Religious matter at times religious bulletins or devotions relevant your cause can be a good way to hook on the people.

Conclusion:

These tips will help you grow the audience and convert visitors into donors rapidly. As we know that content is the king and that is why you can increase the visibility of your website by doing content marketing and through online marketing strategy. So, come and visit our affordable online marketing service for your website.

How To Use Typography In Your Branding Strategy

How To Use Typography In Your Branding Strategy

Typography is an indispensable tool required to build your brand image. Typography involves the use of art in writing text.

Your brand is the connecting link between your customers and your business. Mentioning it in front of a customer will bring up your business image in their minds. The image is the result of their thoughts about your brand. Your brand is not just a congregation of some alphabets but it personifies your business in an exciting way.

Typography is an indispensable tool required to build your brand image. Typography involves the use of art in writing text. If used meticulously, it can breathe in life into your brand name. Your brand gains courage from its typeface. This makes it important for you to create a clear vision about the typography to be used to brand your business.

Whether you are creating a new logo or redesigning an existing one, you must consider the typeface(s). Take a good look at your logo to decide if the typeface is appropriate or not.

Focus on Kerning

Kerning refers to the space between characters and its adjustment impacts the readability. The space between two characters must be appropriate; it must neither be too little or too much. Kerning must be impeccable.

Inappropriate kerning may change the overall meaning. There must be even space between alphabets so that the entire name looks neat. Over spacing or under spacing your logo will only depict your business as an unprofessional one.

The best example of appropriate kerning is brand ‘Adidas’. When one looks at the brand image or logo, it can easily be seen read. This is because of the use of tight kerning which delivers great strength of the brand.

Avoid Using Too Many Fonts

Don’t stuff your logo with a number of fonts. At the max, one or two font types can suffice. This will make your logo look authentic and enhance your brand recognition.

Consistency of Typeface with Brand

Whenever a popular logo is changed, it must be ensured that it is consistent with the typeface used in the original logo. Drastic changes in font type or font color can invite criticism from loyal customers. Consistency with original typeface must always be ensured.

Neither Stretch nor Squeeze the Typeface

Designers are often perplexed about space constraints. They need to fit in a well-designed logo in a limited space. This sometimes makes them squeeze the typeface. This results in letters, of the logo, being distorted. In cases where space is an issue, designers must go with condensed letters which are pleasing to the eyes of the viewers.

Avoid Stacking Letters

Advertisement space usually puts pressure on designers to stack letters of the brand. This must be strictly avoided as it makes the text look confusing. Stacking letters impacts readability of the brand image. It can be rotated to make it more legible and give it a chic look.

The Typeface must Reflect your Business Image

Typeface gives strength to your corporate brand image. An engineering company must go with straight, tall, and precise typeface, whist an art firm can go for a typeface having an organic layout.

The typeface of a brand amplifies the promise made by the business. You must choose your typeface as per the promise your brand aims to deliver.

Impact of Typography on Your Brand Value

Typography is vital for making your brand achieve success. It also influences the effectiveness of marketing collaterals as it makes comprehending information easy. Excellent typeface will improve the brand messaging format and make it easy for viewers to understand it. A memorable brand depicts a clear to read text. This will help create a long term bonding with customers. The right typography helps make your brand popular and makes people love and follow it religiously.

Typography is an art which can be used effectively to communicate your brand value. Owing to its impact on communication, understanding the relation between typography and brand is essential to establish brand identity.