In today’s blog post, we will walk you through five options that the car dealer WordPress theme offers on the car details page to help generate leads and connect with potential car buyers.
One thing that matters the most in the automotive industry is to achieve targeted sales. Well, that’s pretty much the ultimate goal for any business.
Other businesses can benefit from repurchases, but that’s not the case with purchasing cars. It isn’t something that people often keep on buying in a year.
That is why car dealers look for ways to constantly generate a good flow of new leads and reach out to them to close a sale.
In one of the earlier blog posts, we explained how car dealers can start their dealership business using the car dealer WordPress theme.
With the help of this theme, car dealers can create a website that is not only well-designed but also fully functional to generate leads.
In today’s blog post, we will walk you through five options that the theme offers on the car details page to help generate leads and connect with potential car buyers.
Generate Leads With Car Dealer WordPress Theme
Request More Info
The car dealer WordPress theme lets you add a form button on the car details page. Potential buyers who visit your website to check the details of a car will get the option to fill out this form and request more information. The site visitors who fill out this form will eventually become your new leads. You can follow up on these leads and give them all the information they need to move them a step closer and make a sale.
Trade-in Appraisal
This one is the most effective alternative when it comes to lead generation. You can attract many potential buyers using this form as it will allow them to sell their old car to you and, in return, get an equivalent amount of discount on their purchase from your dealership website. Alternatively, visitors can also sell their car without any exchange using the theme’s frontend submission add-on.
Make an offer
The next on the list is a unique form that will grab the attention of your website visitors. When a prospective buyer is interested in a car that you have listed on your website, they get the option to request a price for the same by filling up this form. It will help generate some qualified leads that will help you understand the extent of their interest. Now that you know what they are looking for and at what price, it becomes easy for you to convert them.
Schedule a test drive
Sometimes potential buyers know what car they are specifically looking for but cannot visit the store to schedule a test drive. But with this theme, you can give your prospects the option to schedule a test drive right on your website. The visitors can fill up the details in this form to schedule a test drive on their desired date and time. It is a sure-fire way to close the lead!
Financial Form
The theme incorporates a financial form on the car details page, which the potential customers can fill if they consider financing their purchase. When they fill up this form, it becomes evident that financing will make it feasible for them to make the purchase and they can avail of benefits from the payment plan. Thus, this will help you to generate some well-qualified leads that are most likely to convert.
Email to a friend
This one is yet again another unique feature of the car dealer WordPress theme. If visitors come across a car listed on your website, one that their friend is looking for, using this form, they will be able to share the details directly with them. All they have to do is fill in their name, email address, and the email ID of their acquaintance. It will not only help in generating leads but also help in increasing the reach of your website.
Conclusion
It is crucial to have a constant flow of qualified leads for a car dealership business to grow and succeed. When you provide potential buyers with the right kind of information to make the right decisions, they are more likely to rely on you for the purchase. These five options listed in this post will allow your visitors to take the relationship further and end up buying from you.