Digital Marketing Archives

What is the difference between Digital Marketing and Online Marketing

What is the difference between Digital Marketing and Online Marketing

You might have come across two of the most used words, “Digital Marketing” and “Online Marketing”, in the emerging marketing world.

Well, these two terms are often used interchangeably; however, they are slightly different. We will tell you how!

Understanding the difference between these terms will help you in choosing an effective marketing strategy for your business.

Keep on reading this post to learn the difference between digital marketing and online marketing and some of its types.

Definitions: Digital marketing and Online marketing

Let us first understand what each of these terms means:

What is Digital Marketing?

Digital marketing includes marketing strategies that use digital channels for advertising your products and services. It is a broad term and uses various digital mediums, from TV and electronic billboards to social media applications. This means digital marketing can be done both online as well as offline, provided that it is over a social platform.

What is Online Marketing?

On the other hand, Online marketing, which is known as internet marketing, is a subset of digital marketing that includes marketing strategies to promote your business online. Thus online marketing is performed over the internet and requires online channels and platforms to generate leads. In simple terms, online marketing will require a live internet connection and an active audience to connect with.

What are the different types of Digital Marketing?

Digital marketing is delivered through digital offline channels such as

Radio
TV
Digital Billboards
SMS

And it also includes online strategies like

Email
Website
Social media
PPC
SEO

What are the different types of Online Marketing?

Online Marketing, also a subset of Digital marketing, involves promoting your business with the help of strategies including but not limited to:

Social Media Marketing
Search Engine Marketing
Pay-per-click advertising
Affiliate marketing
Content Marketing
Search Engine Optimization
Email marketing

Does the difference between the two matter?

Yes, of course, it does!

When you learn the difference between digital marketing and online marketing, you get a clear picture of what strategies might work for your business and what kind of campaigns will generate more leads.

Let’s say, for example, you own a local grocery store that’s looking for some marketing strategies. Choosing digital marketing would be more beneficial to you than just internet marketing. An excellent digital marketing company will make use of offline yet digital mediums such as SMS and Electronic billboards to encourage people to visit your store.

Whereas, if you own an e-commerce business, internet marketing will work wonders for you. You will get good traffic from online marketing strategies like search engine optimization and Social media advertising.

Wrapping it up

The most effective marketing strategies are those that fuse both. A good marketing strategy is one that effectively helps to create awareness, reach a broad audience, and generate more leads for your business.

It doesn’t matter what approach you choose; what’s important to understand is that it is not a one-time job. Marketing requires constant efforts and monitoring to get the best results over time.

There are many marketing tools out there that will assist you in preparing an effective marketing plan for your business. But if you need help on this, reach out to a professional digital marketing company, and they will do it best for you.

How Can Car Dealers Generate Leads using the Car Dealer WordPress Theme

By Potenza Car Dealer, Digital Marketing, Website Design and Development March 1, 2021

How can Car Dealers Generate Leads using the Car Dealer WordPress Theme

In today’s blog post, we will walk you through five options that the car dealer WordPress theme offers on the car details page to help generate leads and connect with potential car buyers.

One thing that matters the most in the automotive industry is to achieve targeted sales. Well, that’s pretty much the ultimate goal for any business.

Other businesses can benefit from repurchases, but that’s not the case with purchasing cars. It isn’t something that people often keep on buying in a year.

That is why car dealers look for ways to constantly generate a good flow of new leads and reach out to them to close a sale.

In one of the earlier blog posts, we explained how car dealers can start their dealership business using the car dealer WordPress theme.

With the help of this theme, car dealers can create a website that is not only well-designed but also fully functional to generate leads.

In today’s blog post, we will walk you through five options that the theme offers on the car details page to help generate leads and connect with potential car buyers.

Generate Leads With Car Dealer WordPress Theme

Request More Info

The car dealer WordPress theme lets you add a form button on the car details page. Potential buyers who visit your website to check the details of a car will get the option to fill out this form and request more information. The site visitors who fill out this form will eventually become your new leads. You can follow up on these leads and give them all the information they need to move them a step closer and make a sale.

Trade-in Appraisal

This one is the most effective alternative when it comes to lead generation. You can attract many potential buyers using this form as it will allow them to sell their old car to you and, in return, get an equivalent amount of discount on their purchase from your dealership website. Alternatively, visitors can also sell their car without any exchange using the theme’s frontend submission add-on.

Make an offer

The next on the list is a unique form that will grab the attention of your website visitors. When a prospective buyer is interested in a car that you have listed on your website, they get the option to request a price for the same by filling up this form. It will help generate some qualified leads that will help you understand the extent of their interest. Now that you know what they are looking for and at what price, it becomes easy for you to convert them.

Schedule a test drive

Sometimes potential buyers know what car they are specifically looking for but cannot visit the store to schedule a test drive. But with this theme, you can give your prospects the option to schedule a test drive right on your website. The visitors can fill up the details in this form to schedule a test drive on their desired date and time. It is a sure-fire way to close the lead!

Financial Form

The theme incorporates a financial form on the car details page, which the potential customers can fill if they consider financing their purchase. When they fill up this form, it becomes evident that financing will make it feasible for them to make the purchase and they can avail of benefits from the payment plan. Thus, this will help you to generate some well-qualified leads that are most likely to convert.

Email to a friend

This one is yet again another unique feature of the car dealer WordPress theme. If visitors come across a car listed on your website, one that their friend is looking for, using this form, they will be able to share the details directly with them. All they have to do is fill in their name, email address, and the email ID of their acquaintance. It will not only help in generating leads but also help in increasing the reach of your website.

Conclusion

It is crucial to have a constant flow of qualified leads for a car dealership business to grow and succeed. When you provide potential buyers with the right kind of information to make the right decisions, they are more likely to rely on you for the purchase. These five options listed in this post will allow your visitors to take the relationship further and end up buying from you.

2018 State of Social Report – Success with Live Video

By Potenza Digital Marketing March 27, 2018

2018 State of Social Report – Success with Live Video

Most of us are well aware of what a live video is, be it on Facebook or Instagram; one can find several live videos. Lately, it has been so popular that even companies are using it to engage with their audience. Live video is a mean by which one can have a real-time conversation with several people at a time and promote the authenticity of the product and service or can simply put up why and how much passionate you are for the product or service you cater.

2018 -State of the social report has interviewed over 1700 social media marketers that revealed astonishing data on usage of live videos and how to use them for better publicity. The primary reason for conducting this study was to determine the variation in success ratio of live videos. It was observed that while few were a success, few failed miserably.

Have live videos caught on yet?

Although the live video is currently trending, only 31% marketers made use of it in 2017. Even though the rise in its usage was mere 5% compared to the previous year, it is still estimated to grow gradually and eventually become mainstream.

Why marketers are not creating video content

The social report also threw light on the number of people who want to make video content and the reasons that stop them from doing the same. Discussion with small and large businesses revealed that the lack of time and budget are the primary blockers. Also, they face issues in idea creation and ways to execute them well.

The frequency for posting live videos

Anything in excess is always harmful and so are live videos. The social report reveals less than 1% of marketers published videos on a daily basis. Biggest players in social marketing believe publishing videos every few months is far more effective. Only 29% posted on a monthly basis and only 7% published on a weekly basis. Unlike content marketing live video is also not about the quantity but the quality.

Companies who find these tasks daunting can always opt for digital marketing services to take care of social media marketing.

The effectiveness of live videos

Whatever be a marketing tool, none of them can assure full proof results. Live videos on Facebook were said to be effective by 60% people while 10% says it is futile. 30% of people are still unsure of its effectiveness. Amongst the 60% of the population who are in favor of live videos, 24% of them found it very useful. This data suggests that live videos may not prove to be effective for all industries.

Reasons why live videos are not fruitful to some industries

Live videos require a lot of efforts and consistency. One needs to focus on timing and quality of content that is being put up. One of the reasons that few marketers may have found live videos ineffective was the lack of consistency in broadcasting it. With so many videos to view on social media platforms, a single live video will not have a significant impact on your overall marketing efforts. Engagement of customers requires more efforts and greater connectivity.

Brief takeaway

Live videos can generate transparency between the company and the consumer; a live interaction enables faster resolution of queries or any inhibition against the product or service. Facebook stated that live videos had generated six times more interactions. The survey has focused on many things but cannot pinpoint a full proof way to succeed.

Live videos can prove to be successful for people who want to promote their art gallery or antique pieces, but marketers are still unsure how it will help local businesses like plumbers or housekeeping. It has high hope for industries like e-commerce, IT, advertising etc. Digital marketing service providers need to experiment along with providing value and relevance to the customer.

Social media optimization has always been a tricky business and will continue to be the same. The way PPC campaigns struggle to pinpoint on relevance, live videos can have the same fate. Quality content with a reach to the target audience, posted on regular intervals is believed to be a key takeaway. A company, which has extensive experience in digital marketing and SMO can help you, utilize things and live videos and other upcoming trends for promoting your business.

4 Crypto Movements to Watch Out For in 2018

By Potenza Digital Marketing February 23, 2018

4 Crypto Movements to Watch Out For in 2018

Cryptocurrencies exceeded expectations in 2017 after breaking through the public domain. Blockchain technology is now considered a pivotal innovation that we haven’t witnessed in years.

Even when the overall market has been on a drop in January, cryptocurrencies are growing and taking a stand as a vital technological asset and consumer product. Investors and analysts consider the next few months as critical for crypto and look to continue to monitor their maturity in value.

If you plan to invest in cryptocurrencies, make sure you watch out for these trends in 2018:

1. The Stable coins

Cryptocurrencies have seen an exponential growth over the last couple of years among businesses worldwide. One of the first envisaged applications for the blockchain technology was its usage as a digital currency that would facilitate secure payments and swift transactions. However, one of the biggest issues that crypto trading faces is the level of volatility. It has been boon as well as bane for the market. While it offers active traders to take advantage of the swings and earn significant daily profits, if you take your eyes off the charts even for few minutes, you could miss out on an opportunity or suffer a loss. This level of volatility in the trade renders most tokens unreliable for everyday transactions and commerce.

Stablecoins could help overcome this downside by allowing investors to peg the token fund to another crypto asset that is less volatile such as fiat currency. Stablecoins are referred to as crypto assets designed to reduce volatility affecting most cryptocurrencies. They hold their value for a longer period of time. They serve as an ideal asset for investors to safeguard their portfolio from market’s massive swings. Several attempts have been made to deliver viable stablecoins into the crypto market, with most parking their token value to the US dollar. Tether is considered to be the biggest and most popular stablecoin yet. It sets the value of tether against the US dollar. To do this, however, it must hold cash (USD) privately to keep tether in circulation back and forth as required. Tether, the company, acts as a centralized authorized controlling the flow of tethers in the market. However, Tether has come under great scrutiny lately with concerns raised about its legitimacy and transparency.

Advocates of stablecoins are focused on devising an alternative approach towards maintaining a consistent token value. This new approach backs each token with another decentralized crypto asset, thereby depending on smart contracts to hold collaterals rather than on assets held privately. This approach offers price stability without compromising on transparency. Keep an eye out for stablecoins in 2018.

2. Revamping of Crypto Exchanges

December 2017 saw a massive boom in a number of buyers of cryptocurrencies. Many exchanges had to shut themselves off to new users due to server accommodation constraints. Now as the value of cryptocurrencies dropped over the last month, may potential buyers are now choosing platforms to purchase cryptocurrencies.

Cryptocurrency exchanges have noticed this change in behavior and are focused on improving the user interface and user experience. They now allow for swift and unlimited transactions with ease of conversion to fiat currency. Cointal is one of the examples of these exchanges that various functionalities such as beginner assistance, live support and insurance on transactions. You can purchase any currency such as Bitcoin, Ripple, Litecoin etc. The purchase is free of any other hidden fees. This platform serves as a great alternative to traditional exchanges.

3. Application to B2B markets

In the B2B market, the list of use cases is seeing a rapid increase as new decentralized apps are built and blockchain technology targets new areas such as sports, transportation, and real-estate. NewEra, a block chain-enabled carbon credit certification protocol, is one of the pioneers in cryptocurrency use cases.

This firm has developed a blockchain to record and incentivize a cleaner energy footprint. Their customers produce ERU (Emission Reduction Unit) that can be exchanged for NERA tokens for use within the community. NewEra aims to build a green economy using blockchain.

4. The influx of the Big Players into crypto.

The growth of cryptocurrency has not gone unnoticed among the Big players in the traditional marketplace. We could see likes of Goldman Sachs, JP Morgan and even Wall Street adopting cryptocurrency. The investment from any of these big players could have massive implications in the crypto marketplace. Goldman is already working on setting up cryptocurrency trading desk.

We could possibly witness major developments in cryptocurrency regulations, blockchain technology and public sentiment in the next quarter or two. So, stay informed and follow us for more updated information and crypto trends on Cryptocurrencies.

How digital currency has stolen the thunder in payment transaction world

By Potenza Digital Marketing January 16, 2018

How digital currency has stolen the thunder in payment transaction

Lately, Bitcoin is a hot topic of discussion; few are accustomed to the concept while few are still confused. Apart from Bitcoin, there are several digital currencies available on the market. To simply state the concept, cryptocurrency is a form of digital money, which has some value to it.

The sole purpose of designing cryptocurrency was to give society a unit, which can be used as an exchange without relying on the banks. The first cryptocurrency was Bitcoin, which was designed in the year 2009. After that many types of cryptocurrencies came into existence. The name is given cryptocurrency as it uses cryptography, which is mean to exchange digital information in a secure way.

Benefits of cryptocurrency are as follows

1) Minimal or no chance of fraud

-> As it is end to end, and as the data is very cryptic, it has no chance of fraud.

2) Ability to send money to any part of the world

-> At times, location becomes a barrier to sending and receiving money, also change in currency and bank rules and regulations makes delay in transfers. In addition, the increased time duration requires several follow-ups from sender and receivers end.

3) Service fee to use cryptocurrency is very less

-> Banks typically require annual service fees to operate, whereas it is not true for digital money.

4) Accessible to people who do not wish to use banking

-> Many people who are not very happy with banking transactions then digital money can be a boon.

5) Leads to decentralization

-> Instead of relying on several systems, digital money will provide a centralized system.

6) Universal recognition

-> Business is no longer limited to geographies, thus digital money becomes the best option to go for. It is used universally and has faster transactions.

7) Faster, cheaper and secure transfers

-> When a large amount of money is transferred, it requires a stable system to do so.

8) Can get rid of government monopolies

-> With digital money, one does not worry about any rules and regulations of the government.

How does cryptocurrency work?

Cryptocurrencies use a distributed public ledger called blockchain; it records all the transactions of the currency holders. Cryptocurrencies are created by mining. They are mine by solving complex math problems.

Types of cryptocurrency

1) Bitcoin

-> Bitcoin is the first cryptocurrency developed in the year 2008; it follows a peer-to-peer network while doing online payments. It uses blockchain to make transactions.

-> Advantages of Bitcoin

a) Let’s you hold own coins

b) Money transfer

c) Offers protection against inflation

d) No government boundings

e) No chargebacks

2) Ethereum

-> Ethereum was proposed in late 2013 and went live in July 2015. It is an open source, public blockchain based platform. It uses smart contract to do virtual payments. Ethereum provided virtually, the machine is known as Ethereum virtual machine, which executes scripts using public node network. As of 2017, Ethereum is a leading platform for intial.coin offerings and covers over 50% market share.

3) Ripple

-> Ripple is currency exchange network. It was released in 2012 having a distributed protocol having ledger known as XRP. Lately, all businesses have made there own payment systems which do not interact well. With each other, the ripple has made the interaction between systems possible. It links payment systems, digital systems, and banks together to have a frictionless transfer of money globally.

4) Lite coin

-> Lite coin is similar to Bitcoin. It is not a competitor to Bitcoin. However, it complements it. Lite coin is also blockchain based. Bitcoin transfers a block.i. Ten minutes whereas lite coin takes mere 2.5 minutes to transfer a block. Thus, we can say the lite coin is similar to Bitcoin with only change in its transfer speed.

5) Dogecoin

-> Dogecoin is the peer-to-peer digital currency that enables you to easily send money online.

Doge is a fun, friendly mascot and it is a breed of Japanese dog. It sets itself apart from other digital currencies, as its community is friendly and fun.

Why adapt to digital currency?

With the development in every aspect of life, the payment methodology is still stuck in the disco era. It is high time that businesses adapt to latest digital money transactions as it has several benefits and majorly as its fast and fraud protected. With so many options to choose from, it is wise to adopt one as early as possible. If you still feel the task to have a shift from rational payment method to digital money is too complicated, one can always take help of app development companies.

Potenza Global Solutions has many developers who can build apps as per your needs and help you ease into the digital money transactions.

Digital Marketing Strategies You Can Learn and Implement From Pokemon Go

By Potenza Digital Marketing August 26, 2016

Digital Marketing Strategies You Can Learn And Implement From Pokemon Go

We are all being witnesses to the digital phenomena that Pokemon Go is and is becoming by the day. Just after its much awaited launch by Niantic, it was downloaded a record number of times and increased the market value of Nintendo to a whopping 9 Billion Dollars.

So, this proves there is something to be learnt from the digital marketing strategy of the team of Pokemon Go. The game is simple and that is what makes it extremely catchy. The player just has to take their phones, turn on the GPS and find the various Pokemons hidden in different areas of their towns and locality. Here are listed below six things that Pokemon Go teaches us to enhance the marketing strategy:

Timing is the Key: As can be noticed, Pokemon Go was launched during the summer break, a time when its target audience, the young adults have a lot of free time on their hands. This ensured that the game made substantial impact on its targeted audience. So, this proves that not only unique and creative idea is important for a digital marketer, the timing and proper strategy,along with the demographics play a big part as well.

It’s all about the place: This strategy is similar to the ones we use while playing Pokemon Go. When we need a Pokemon, we go out and catch it, we go to places where there is high density of Pokemons, we don’t usually limit ourselves to any one stop, do we? So is the case with digital marketing, Analytics should be made use of aptly to find the best demographics and to create perfect ads and strategies based on the location.

Being Flexible: Pokemon Go teaches the lesson of flexibility to the digital marketing experts. As in the game, when the going gets tough, the player has to look for other options, methods and strategies to catch the Pokemons, they have to go to other stops, collect more pokeballs, find more routes, etc. In other words, they analyze the situation and then act accordingly to advance in their levels. Same goes for digital marketing, one needs to analyze the key factors that affect the traffic on the said website and make changes accordingly.

Save the site from Team Rockets: As Team Rocket is out there in the Pokemon Universe trying to kidnap all the pokemons, there are bad guys in this real universe who are ready to track down the information of the users of the e-commerce websites. Though Pokemon Go still has issues related to security, the digital marketing strategy should involve programmers who will take care of the security of the website from hackers and phishers, and the users using it.

Virtual World meets Real World: Just olike Pokemon Go has made it possible to combine the Virtual world with the real world, Digital marketers should make use of the virtual world that is the social media, Facebook, Twitter, LinkedIn, Pinterest to promote their websites and e-commerce platforms through word of mouth. People who have experienced the website can review it and spread the word.

Everything is fun with friends: As Pokemon Go is all the more fun when played with friends, like Ash has Brock and Misty, every website needs a host of people looking after it which includes the programmer, digital marketing expert, content developer and designer. Website should be well made, safe, secure and should run smoothly without bugs.

Pokemon Go has certainly changed the game with its arrival, hopefully it will work on all its issues and be a lesson to all those interested and attentive.