Online Marketing

What is the difference between Digital Marketing and Online Marketing

What is the difference between Digital Marketing and Online Marketing

You might have come across two of the most used words, “Digital Marketing” and “Online Marketing”, in the emerging marketing world. 

Well, these two terms are often used interchangeably; however, they are slightly different. We will tell you how!

Understanding the difference between these terms will help you in choosing an effective marketing strategy for your business. 

Keep on reading this post to learn the difference between digital marketing and online marketing and some of its types.

Definitions: Digital marketing and Online marketing

Let us first understand what each of these terms means: 

What is Digital Marketing?

Digital marketing includes marketing strategies that use digital channels for advertising your products and services. It is a broad term and uses various digital mediums, from TV and electronic billboards to social media applications. This means digital marketing can be done both online as well as offline, provided that it is over a social platform.

What is Online Marketing?

On the other hand, Online marketing, which is known as internet marketing, is a subset of digital marketing that includes marketing strategies to promote your business online. Thus online marketing is performed over the internet and requires online channels and platforms to generate leads.  In simple terms, online marketing will require a live internet connection and an active audience to connect with.

What are the different types of Digital Marketing?

Digital marketing is delivered through digital offline channels such as 

  • Radio
  • TV
  • Digital Billboards
  • SMS

And it also includes online strategies like

What are the different types of Online Marketing?

Online Marketing, also a subset of Digital marketing, involves promoting your business with the help of strategies including but not limited to:

  • Social Media Marketing
  • Search Engine Marketing
  • Pay-per-click advertising
  • Affiliate marketing
  • Content Marketing
  • Search Engine Optimization
  • Email marketing

Does the difference between the two matter?

Yes, of course, it does! 

When you learn the difference between digital marketing and online marketing, you get a clear picture of what strategies might work for your business and what kind of campaigns will generate more leads.

Let’s say, for example, you own a local grocery store that’s looking for some marketing strategies. Choosing digital marketing would be more beneficial to you than just internet marketing. An excellent digital marketing company will make use of offline yet digital mediums such as SMS and Electronic billboards to encourage people to visit your store.

Whereas, if you own an e-commerce business, internet marketing will work wonders for you. You will get good traffic from online marketing strategies like search engine optimization and Social media advertising.

Wrapping it up

The most effective marketing strategies are those that fuse both. A good marketing strategy is one that effectively helps to create awareness, reach a broad audience, and generate more leads for your business. 

It doesn’t matter what approach you choose; what’s important to understand is that it is not a one-time job. Marketing requires constant efforts and monitoring to get the best results over time.

There are many marketing tools out there that will assist you in preparing an effective marketing plan for your business. But if you need help on this, reach out to a professional digital marketing company, and they will do it best for you.

Four Marketing Survey Mistakes Researchers Make And How To Avoid Them

The final output that any marketing campaign strives to achieve is to ensure they are reaching their target group. It is not as simple it sounds to arrive at an answer. There are a few key indicators if followed will propel you towards an effective marketing strategy.

Data collection can give you the required momentum in taking your design process to the next level. A few important pointers could be new product development, mark analysis on the existing products, price point, customer needs and expectations, etc.

So market surveys are your go to tools. An important factor that yields good results for your survey is by choosing the right medium. It is supposed to be cost-effective, reach a wider audience and have a faster response leaving you with a large sample size. This is why mobile campaigning and surveys are catching up.

Mobile: The next big thing in Market Research

Market Research teams and companies by now need to understand that the conventional marketing tools and methods are almost obsolete. Customers are no longer comfortable with answering doors and sharing feedback or their needs one-on-one. They do not even respond to a robot marketing call anymore.

Digitalization has taken over and so did mobile surveys. They are anonymous, effortless for the customer to respond, faster and less time consuming. However, it is vital to understand the target group and design the survey around it.

Below are top four errors market researchers make while publishing the survey:

1) Mode of conducting the survey: This is a major hiccup a lot of companies face, not being able to differentiate between the sources with their age group. Make that your basis for understanding what works best for each of them, like social media, in-mail, e-mail, phone calls or mobile marketing. Each one comes with their own positives and negatives, weighs them carefully and chose what works for you.

2) Prioritizing Traditional Marketing Tools:  Market Research agencies by now need to get the hang of the results mobile marketing can reap. The average number of times people check their mobile phones is increasing exponentially, it is a cult. Marketers need to bank on this to their advantage.

3) Timing and placement of the survey: People use their mobile phones for everything possible. They switch between applications, but looking into the mobile screens is a constant. So marketers need to use this gap efficiently and place the survey where it fits best. This is an easy slip for a lot of them.

4) Complicated Questionnaires: This a thumb rule for any survey, people do not have the attention span or the patience to go through anything that is complicated or complex. Stick to short, concise and crisp questions. Use close-ended questions as much as possible. They have so much to do on their phones; anything that slightly takes longer will have them exit the survey unfinished. The number of questions also needs to be in control, take three short surveys instead of one that is lengthy, because the efforts are going to be in vain anyway.

These can be avoided just by effectively investing a little more time and money in designing the survey. The primary data, thus collected by, be much creamier and useful to understand the pulse of the customers and develop new or improve the existing products.

Let your focal point around every question be who, why, what and how! Contact Us to know more about the right marketing strategy and clear goals for your business.

3 Reasons You Need Automation For Digital Marketing

Marketing is developing vast informative content to educate and build relationships. Now-a-days, customers continuously look for fresh content from time to time. The impulse shopping days are disappearing and no business targets such customers.

For effective management of this task, automation tools are required. They allow content to be produced and reused again and again across new customers. Such targeted campaigns can help to save time and money and live for many years.


The below three reasons describes why you should integrate automation in digital marketing –  

1.Social media

In 2010, social media was quite simple and everyone was on Facebook, it being a primary platform.

But now in 2016, it is a daunting task that can take up a lot of man hours. Companies need to handle and control social media content and customer communication on Twitter, Facebook, Instagram, LinkedIn and Pinterest.

Hootsuite, allow you to plan posts for LinkedIn, Twitter, Instagram and Facebook. This saves a lot of time by minimizing the hassle of copy f and paste of content across multiple platforms. Hoostsuite is definitely a time saver and crucial in maximizing time to let you complete your other tasks in your day.

2.Targeted Emails for multiple customer personas

Generic content which is available to a large audience does not yield great conversion rates. It turns out to be of less importance and irritating to the audience because the message it conveys does not fit them. Targeted content for specific customer personas will attract to their particular style. More is the number of audience reading your material; more is the chance of sales.

This process can be burdening when you are targeting multiple customer personas. Use of email automation will lessen the man hours by doing away with the need to send mails to complete batch of leads individually. The same email can be used again without any editing for the next batch of leads that you generate through sales. Your front end effort will pay you off for years.

3.Automated Reporting & Dashboards

Reporting can be burdensome and tedious task. Companies have unlimited number of individual reports that make use of Power Point presentation or Excel where finding specific key words and piece of information is a challenge. The frequency with which the reports are required with comparison between the different parameters is also quite high. Automation can turn out to be helpful in this scenario.

Automated reporting is not so quick and easy to set up but it pays off very well in the long run. You can access the available data faster in single dashboard thus help marketing department to find trends faster. Good reporting classifies segmented areas of concentration for marketing departments leading to much improved conversions with targeted marketing content.

Automation in digital marketing is definitely need of the hour. The secret to marketing automation is defining your goals clearly along with maintaining a personality in the messaging.
 

If you want to make your business or website more popular and visible then contact us and we can make your dreams true with latest digital marketing ideas.

3 Most Impactful Online Marketing Trends To Apply And Rule In 2016

In the world of business, the most important thing is to satisfy the ever changing demands of customers while attracting the new customers.

Where companies are always looking to gain new businesses, it is the job of marketers to find the new ways to grow the sales. Marketing heads are always on the verge to look for the next big thing to increase that sales ratio in the graph. The businesses work to feed the growing demands of customers who always look for something unique, to be always ahead of the race.  

In this mad rush, we forget the most crucial thing – to learn from our mistakes and yester years. Evolution is the key for the growth of everything, and with that same applying to the marketing world, let us find out where we are and we will be heading in the coming year.

With 2016 just at our door steps, let’s find out the emerging new online marketing trends to apply on our landing page helping us stay ahead of our pack.  

1.Mobile Optimization

With most of the websites coming on smartphones, it has become crucial to pay attention to mobile optimization. This includes responsive websites and landing pages as well as mobile advertising and mobile-specific content. By 2016, it has been predicted that the smartphone users will surpass 2 billion. And this statistic will be a game changer for marketing trends.

Present

In 2015, most companies have increased their budget to 50% compared to previous year for mobile advertising. By the year end, the sales have been increased up to 49.5% from 2014.

Future

With mobile reaching even the remotest places, location based mobile advertising will catch the fire through wearable technology, augmented reality and the internet of things.

Apply this trend on your Landing Page

Keep in mind your prospective mobile consumers and create a unique mobile landing page.

2.Social Media Diversification

With facebook, twitter, instagram, google plus all engaging people world over, social media has become a powerful tool. Social media, social networks, social engagement, social sites has connected the world making it social and marketing is the one spreading the message. Top market researchers say that the coming year will see budget of $8.3 billion for social media advertising.

Present

Customization is the primary footage of social media trends in 2015. The analytical data along with social media has opened a wider opportunity to create and give what the consumers exactly require. Businesses can easily send     targeted messages on social platforms like Twitter, Facebook, Instagram, etc.

Future

To get full attention of your consumers, you need to be there in real time. Live streaming, real time chat and online feeds are all the ways where you can get engage with your customers and instantly share your message.  

Apply this trend to your landing page

Invest on your landing page with engaging videos. Make them personalize and contextual, matching your targeted audience.

3.Content Marketing Always on the Top

Amanda Maksymiw from Content Marketing Institute clearly states – “Traditional advertising shouts at prospect customers whereas content marketing talks with them.” With mobile and social media advertising coming in vogue leaving behind traditional advertising, demand for platform-specific content has dramatically increased and 2016 will see a huge rise in this.

Present

Content is growing tremendously and with Google algorithm making content more powerful, marketers are investing in providing more and more information to their prospective consumers. Most of the businesses and buyers look for the information about the product or company through various contents available on the internet rather than just relying on advertisements. LinkedIn pages, Digest feeds, Pinterest boards are all good sources of content marketing.

Future

Social media will grab the content marketing tool with innovative publishing social platforms like Facebook’s instant article, Twitter’s lighting project and Snapchat’s move to more “story” content as mediums to woo consumers through continuous stream of published content.  

Apply this trend to your landing page

The mortality of content marketing may be little tricky if your business provides a wide range of products or services, as visitors will get lost among the homepage options.

Develop small and attractive lines pertaining to your readers on your landing page. Reading this content, it will be easy for your visitor to land on the page which they might be looking for. Once, they have reached their destination; continue with your marketing strategy by offering free ebooks, free trials and ‘how to do’ videos.

Marketing is all about to learn about consumers wavering demands and mark your presence. Follow the basic rules of marketing to lead your business in the volatile world.

  • Look at past marketing trends to see your footage
  • Churn out the most effective practices from the feeds
  • Make a practice to incorporate result-oriented marketing trends in your business strategy
  • Have an innovative mind always asking – “how can I satisfy and keep my customers happy”

Applying the latest marketing trends to your business and always looking forward for the changing trends, you can have a proven marketing strategy for 2016 making your business shine globally.

Contact us if you want to get affordable online marketing services for your business. You will get guaranteed services from here.