E-Commerce

What are The E-commerce business models?

What are The E-commerce business models

So you are planning to start your dream e-commerce business and are stuck on how to begin it? You have questions like what does a business model means and how to choose one for your business? Well, if these are the questions pondering on your mind, then don’t worry, you have come to the right place.

Business models are crucial for both startups as well as established businesses. Your journey to success starts with determining which model best fits your business niche, assets, and capabilities.

There is a simple way to determine what e-commerce business model would be the best to turn your business profitable.

First things first, you must decide what exactly you want to sell on your e-commerce website. Is it a physical or digital product or a service that you would like to offer? The next thing you have to determine is who you want to sell your products/services to.  To customers or other businesses? And, lastly, determine how you will be delivering the products- trust us, the options are limitless.

It is essential to choose an appropriate e-commerce business model that fits your business ambitions as it will eventually decide your survival. Keep on reading this post to know what are the different types of business models and what each means.

What are the different types of e-commerce business models?

There are four common types of business models in e-commerce that will help you determine your target audience.

The most common businesses  models well known by their acronyms are as below:

  • B2B (business-to-business)
  • B2C (business-to-consumer)
  • C2C (consumer-to-consumer)
  • C2B (consumer-to-business)

Let us understand in detail what each model means:

1. Business-to-business (B2B)

The Business-to-business (B2B) e-commerce model means the selling of goods and services between two businesses. This business model is suitable for manufacturers, wholesalers, and distributors that sell their products in bulk to other businesses that then retail them to their customers.

A huge number of these transactions are typical in the supply chain that includes the exchange of raw materials. One business sources raw materials from another business to manufacture products to sell to customers through the business-to-customer model approach.

2. Business-to-consumer (B2C)

The B2C business model is quite prevalent in the e-commerce business that we are very well familiar with. In B2C, e-commerce businesses sell their products and services directly to customers. While B2B can be a bit intimidating, the B2C business model has a simple and straightforward approach. 

B2C deals with a large audience base; thus, it is crucial for businesses having this model to prioritize sales and marketing tactics like SEO, social media, ad targeting, and email marketing.

3. Consumer-to-consumer (C2C)

C2C business models include transactions between two or more customers. The C2C business model is controlled by a third-party business that allows individuals to buy, sell and exchange products or services on their platform. These platforms that connect customers gain profit by charging a minimal fee to customers for listing their goods. All the transactions and quality control are taken care of. 

4. Consumer-to-business (C2B)

C2B is a lesser-known model as compared to B2B and B2C. In the C2B model, customers sell products and services to other businesses.  C2B businesses typically include Freelancers and Gig workers; for example, Upwork has a C2B business model.

Technological advances like e-commerce have entirely transformed the way businesses and customers operate today. Understanding which e-commerce business model best fits your business ethics and approach will help you achieve your goals. Once you identify your e-commerce business model, you will already have a distinct advantage over your competitors and increase your chance to be on the top.

What are the benefits of building a no-code e-commerce application for your business?

Benefits of building no-code e-commerce application for your business

The increasing growth in the e-commerce industry has led businesses into developing mobile solutions to satisfy the customer demands to sustain in the market. Today the customers demand flexibility while shopping to buy goods and services anytime and from anywhere. This is why people prefer shopping on mobile applications rather than an e-commerce website, as apps are fast, simple, and convenient.

Moreover, with mobile applications, businesses can attract more customers with features like push notifications and geofencing using GPS. This is why many big and small e-commerce companies all across the globe have started developing their e-commerce application for generating business through smartphones. 

Here are some of the main benefits of having a mobile application for your e-commerce business:

  • Time-saving – Mobile apps load faster than websites
  • Brand loyalty: Mobile apps give customers additional shopping advantages that help develop a strong bond with the brand. 
  • Better customer experience – through personalized pushed notifications, easy navigation and advanced technologies.
  • Improved conversion rates – leads to increased revenue generation. 
  • Easy to use – with mobile apps, users need to log in only once during registration.
  • Multiple payment options – different payment options for an easy checkout

Now that you know the benefits of developing a mobile application for your e-commerce business, you will be amazed to know that you can build one for your business with no coding at all. Yes, you heard it right. Not only is it easy, but it also has a lot of other benefits for your business. 

What are the benefits of building an e-commerce application without coding? 

E-commerce app development is fast.

Building an e-commerce application using a no-code platform is much faster as compared to developing it conventionally. A basic to extensive e-commerce app without coding can be built in just a few weeks. Whereas if you plan to hire developers to build it for you, it might take months before it finally goes live. 

E-commerce app development is easy

Developing an e-commerce app without coding is not only fast but also easy. Many app builders have easy-to-use features and drag and drop functionality that will help you develop an e-commerce mobile application without any knowledge of coding. This helps you develop an application just as you have imagined and modify it as and when required. 

Reduced app development cost

This is pretty obvious. Hiring a developer or an app Development company would cost you a lot. But with no-code app development, you will be saved from any such significant investment while building your e-commerce application. You can quickly develop an e-commerce application at an inexpensive rate as the cost of hiring developers is completely eliminated. 

Enhanced use of resources

As we just discussed, building an e-commerce application with the help of an external team is quite costly. Whereas building an application with no-code platforms helps you utilize your organization resources usefully. It is extremely easy to build an e-commerce application without coding, and anyone can learn it in just no time. This helps businesses efficiently use their existing resources, i.e. their internal team. 

Better ROI & lower risk

Building an e-commerce application without coding is inexpensive, which means you have the benefit of earning better ROI. Not only this, with a better return on investment, the risk involved is also shallow. This means if your e-commerce application doesn’t perform well, the risk of loss is low since your investment was not high.

To help e-commerce businesses meet the demands, Potenza Global Solutions brings to you CiyaShop, an app development solution that helps you build applications without any coding or technical skills.

With responsive design, retina display, multilingual support, push notifications, social media integration, geofencing, and more, CiyaShop helps businesses reduce more than half of the development cost while delivering a seamless experience to the users. 

Not only this, it is fully customizable so that businesses can build a native mobile application with advanced features and functionalities without compromising on performance. If you want to know more about how you can develop a robust e-commerce application without coding, you can get in touch with our team for assistance. 

How to build an Online Presence for your Scuba Diving Business with Ciyashop Theme

How to build an Online Presence for your Scuba Diving Business with Ciyashop Theme

When it comes to promoting your scuba diving business and establishing its footprint online, there are various factors that you need to consider. Creating a simple and basic website for your business or firm is not reasonably sufficient for building your presence online. A properly designed and structured website is what matters the most for any business, but it is even more crucial when it comes to scuba diving. 

Your website’s design can build or destroy the business you’re trying to promote. It has a significant impact on how your target audiences look at your business, and it has the potential to convert them into consumers. As a result, creating a website with an engaging user interface will result in a higher conversion rate, which will lead to increased sales and revenue generation.

Let’s have a look at how the CiyaShop WordPress theme will help you build a perfect website for your scuba diving business. 

Build a Perfect Website For Your Scuba Diving Business With Ciyashop

Elegant Design

If there is something that will convey a good first impression, then it’s the design of your website. That remarkable first impression is gone if your website looks like it was built years ago. Your website should have a unique layout and beautiful design to entice users to interact with them. The truth is that when it comes to scuba diving, most clients have multiple options, and you would want them to pick your business. Thus your website should have a distinct design and a professional appearance. Not only this, it should be compatible with all major browsers so that the design and features on your website appear the same on all the platforms. Also, make sure your website has a responsive design to quickly adapt to different screen sizes. You can get all these elements and features in just a few clicks by simply building your website with the CiyaShop WordPress theme.

Attractive Slider

The main slider on your website is the next thing a visitor will notice. So make sure you include high-quality photos in the slider and stick to what clients usually seek from a scuba diving business. For example, they would want to see your watercraft as well as the kind of marine species they might encounter while diving. Captivating underwater photographs can help you in promoting your diving business online.

High-Quality Content

Your website must inevitably have high-quality content. It must not only contain all of the information that your consumer requires but it must also be written in a simple and easy-to-understand manner. If your scuba diving business operates at a location where consumers speak a variety of languages, having your information available in their native language would be advantageous. CiyaShop Ecommerce WordPress theme will help you build a multilingual website that will translate your website to any preferred language.

Easy Navigation

The next factor in line is the ease with which visitors can navigate your website and find what they’re searching for. People these days expect things to load quickly. They will probably leave your website if they have to scroll through different pages to find what they want. All of the essential things divers would look for should be displayed in a way that is easy for them to find. This includes bare minimums like a simple menu with links to what you offer, rates for your services, the location of your business, a portfolio of your images, and a means for them to approach you.

Trust Factor

When it comes to scuba diving websites, it’s critical to establish an amount of trust with your consumers right away. Consumers will be able to quickly determine whether your business is reliable from customer testimonials, links to your trip advisor page, and links to your social media handle where you actively connect with customers. And if you’re truly up for it, tools like chat support can help visitors get in touch with you.

Apart from the online presence, many other factors influence the success of your scuba diving business. The chances of rising above your competitors can become a reality with some effective research, strategy, and competent business skills.

How to choose the best e-commerce WordPress theme for your website

How to choose the best e-commerce WordPress theme for your website

Theme has a significant impact on various factors of your website, which is why it is vital to choose the right one for your e-commerce website.

WooCommerce is by far the best eCommerce WordPress plugin around. It is an easy-to-use plugin that will instantly transform your WordPress website into an online store. But WooCommerce plugin would not serve any purpose if your website has an old and outdated WordPress theme. Your website’s theme will be entirely responsible for the design and layout of your online store.

And with so many emerging e-commerce stores, you will do whatever it takes to stand apart from your competitors. Today there are thousands of e-commerce WordPress themes available that vary in quality and effectiveness. So then, how do you choose the right kind of theme for your e-commerce store?

In this blog post, you will learn why it is crucial to find the perfect theme and how you can choose one for your e-commerce WordPress website.

Why is choosing the right kind of e-commerce WordPress theme so important?

It takes just a few milliseconds for users to form an impression about your site, be it good or bad.

Since a theme is responsible for the design, it also has a powerful impact on the impression of your e-commerce site.

Not just the design but a good theme also plays a pivotal role in encouraging users to buy, which helps in increasing the conversion rate.

A slow, complex, and unresponsive website results in poor performance on the search engine results page. Thus, a theme has a significant impact on various factors of your website, which is why it is vital to choose the right one for your e-commerce website.

How to Choose a Great e-commerce WP Theme

Choosing an ideal e-commerce WordPress theme can be intimidating. With thousands of theme options available online, it can get tough to decide the one that will meet all your needs.

Consider the following features and options while you look for a perfect e-commerce WordPress theme for your website.

1. Easy to use and flexible: A good e-commerce WordPress theme is not only packed with useful features but is also easy to use and flexible. Look for a theme that is easy to install and configure for your e-commerce business.

2. Supports all extensions: There are so many free as well as premium WooCommerce extensions available. A perfect eCommerce theme should support all kinds of extensions seamlessly.

3. SEO-friendly: An e-commerce WordPress theme with built-in SEO will help in driving more traffic to your online store. Thus more the traffic better the sales.

4. WooCommerce Integration: Search the list of features an e-commerce theme offers and check if it supports WooCommerce integration. However, all WordPress themes that support WooCommerce goes for a theme that is designed especially for e-commerce businesses.

5. Mobile Responsive Design: Almost all users today use their smartphones to browse any website. Thus choose a theme that is mobile responsive and looks appealing on all kinds of devices.

6. Speed optimization: Online shopping websites that take a long time to load are more prone to abandonment. You should choose an e-commerce WordPress theme that has fast performance and loads quickly.

7. Updates regularly: Choose a theme that comes with new updates regularly. These updates make your e-commerce site compatible with the latest versions of WordPress, WooCommerce, and any extension you have installed on your site.

8. Detailed documentation: What if you face any issue while installing and configuring the theme.? Make sure your e-commerce WordPress theme comes with detailed documentation that you can refer to at any point.

9. Check reviews: Reviews are the most convenient way to check if you are picking the perfect e-commerce theme. Check all reviews and read them carefully to understand what other users have experienced and help you decide on a quality theme for your e-commerce website.

CiyaShop: The Best WooCommerce Theme

CiyaShop is one of the best e-commerce WordPress themes that contains all the above features packed in one place. Not only this, it has unlimited theme options, stunning hover styles, and countless page layout designs for your e-commerce store. So what are you waiting for, go and get this theme now!

Best E-Commerce Platforms 2018

Best E-commerce Platforms 2018

The present era has witnessed tremendous growth via the internet and various E-commerce applications that are operating over it. E-commerce is a huge market and is still growing all over the world. Many software companies provide a versatile platform for web development and application development.

Let’s have a look at the most trending e-commerce platforms. Magento, Woocommerce, PrestaShop are the most-trendy CMS platform while Shopify, big commerce, and volusion are the most popular hosting platform.

Best E-Commerce Platforms

1) Magento

Magento offers flexible and scalable E-Commerce platforms for web development and app development that allows businesses to grow wide. As per our survey, Magento website development technology powers more than 260,000 websites, including a few of the leading global brands and retailers like Pepe jeans, Helly Hansen, Huawei, etc. Listed below are a few advantages and disadvantages of Magento in terms of e-commerce web development and e-commerce app development.

* Advantage

a) Magento, which is available for free, offers the functions which are certainly not available in other Content Management Systems.

b) Key features like multi-store functionality, multi-language, multi-currency support, search engine friendly and mobile compatible designs are a few amazing traits available for free.

c) Fully Scalable

d) Provides high security

e) Multiple plugins

f) Easy to use and user-friendly

* Limitation

a) Costs for Enterprise version : The basic version of Magento is available for free. However, the enterprise edition is chargeable annually.

b) Time Consuming Development: To build functionality, it normally takes more development time.

2) Woocommerce

It is an open source E-commerce plugin for WordPress. It provides the best solution for small businesses as well as large. Companies like designboom and Men’s Health box are using Woocommerce plugins.

* Advantage

a) It is fully customizable.

b) It is easy to manage.

c) It provides you multiple free E-commerce plugins.

* Limitation

a) Sometimes the plugins don’t work properly.

b) The plugin needs regular updates.

3) Prestashop

Prestashop provides free e-commerce solution. You can also enlarge its functions if you want some additional modules. Companies like Theme Forest and Hot Jar use Prestashop for their web development.

* Advantage

a) It provides an open-source platform.

b) It supports multiple languages.

c) It is user-friendly as the user can easily understand the code generated by Prestashop.

* Limitation

a) It is not suitable for large-scale business.

b) It has a number of bugs in it.

c) It provides paid plugins.

4) OpenChart

For beginners, it is the best CMS to opt for. Companies like Stellar and Fans by Fans are using this platform.

* Advantage

a) It is user-friendly.

b) They provide thousands of modules.

* Limitation

a) They do not provide SEO for free. You have to purchase the SEO module.

b) It is meant for small to medium scale businesses. With more number of products, the website might slow down.

Enlisted below are few of the renowned hosting platforms:

Shopify:

Shopify is the best option for setting up the store online where they can sell their goods. It is becoming very popular day by day. Companies like Tesla and Red bull are using Shopify. Organizations can hire Shopify Web developer for their website development. When you have a lot of customers, you have to be very careful about the security. Shopify provides high security for their users.

* Advantage

a) It is very secure and reliable.

b) It is user-friendly and even a newbie can operate it with great ease.

c) They are always available to support their customers. You can ask for help via web chat, Email or Phone.

d) In addition, it has strong SEO feature.

* Limitation

a) Limited content and shipping options.

b) It is cost effective. Mostly your cost will depend on your preferred plan- basic plan/standard plan/advance plan.

Big-Commerce:

Companies like Toyota, Yeti, and Pandora are using Big Commerce. It has very strong and powerful features. It totally depends on your requirement.  You get to choose between standard, plus, and pro as your monthly plan.

* Advantage

a) It’s easy to use and its flexible features make it more preferable.

* Limitation

a) It is non-reliable

Volusion:

Volusion is a widely-used platform in the USA.

* Advantage

a) It provides many built-in functions like SEO, Email marketing tool, easy editor etc.

* Limitation

a) It is quite difficult to customize the template and it provides limited design features.

Benefits Of Magento Ecommerce Development

Benefits of Magento ecommerce Development

Magento, a main open source ecommerce stage offers store proprietors with extreme modified alternatives to oversee advance, substance, and working of their stores.

Magento highlights everything required to outline an undeniable online customer-facing facade. It can likewise be incorporated into your current site for the dynamic interface and brilliant user experience for your esteemed customers.

With regards to propound Magento ecommerce development serves as the best decision among others.

It presents you with a few advantages Of Magento Ecommerce Development

For example:

It offers operational flexibility: Magento offers out-of-the-case adaptable components to maintain an effective eCommerce business. The stage is sufficiently adaptable to bolster a wide assortment of installment portals like PayPal, Google, and so forth. It likewise bolsters Checkout by Amazon which is an inventive element.

It offers great response on mobile devices: Magento is mobile-friendly. A responsive design permits clients to draw in with the website benefits on any gadget including cell phones, desktops, and portable PCs. The version of the website, optimized for mobile users offers ease of use on the go and delivers custom-made solutions to mobile users.

It is an SEO-friendly platform: Magento permits you to enhance web search tool rankings by including highlights like content duplication, page activity, SEO prepared connections, and URL’s to get natural help with an expanded number of visitors. It likewise enhances the chances to rank higher on leading search engines.

It helps in managing online business easily: Magento makes it simple to oversee online business in tranquil ways. You can, without much of a stretch, deal with various stores from a sole administrator panel. Included with an interesting item index, it permits you to oversee and manage more than one store without any difficulty and hassles.

It is highly customized: Magento is profoundly adaptable and modular. It’s to a great degree particular innovation permits you to create phenomenal front-end client encounters by changing the designs and formats of your decision.

It owes a great amount of expansion: Magento productively oversees thousands of items at the same time. It can bolster a large number of items in a store. Being a totally versatile stage, it can easily oversee the “n” number of items in your store.

It is a great carting feature: Magento’s shopping basket accompanies a basic, and easy-to-handle page-checkout which is very simple to follow for purchasing selected items.

It entails better functionality: Magento accompanies incalculable components to offer a lovely e-commerce website encounter. A portion of the best elements incorporates layered route, shopping basket mix, item examination, list of things to get, email rundown, etc. These components, when incorporated in Magento Ecommerce Development completely guarantee a superior client encounter for shoppers.

Magento offers the adaptability to rise as an astounding stage for eCommerce web development. From new companies to huge estimated organizations, Magento Development Company can cook for the most stringent of their eCommerce needs. Along with the above benefits, if you require an online store that is custom-fitted to your business needs, Magento will work consistently.

Modern Technology Used To Build Mobile Application

Modern Technology Used To Build Mobile Application

Recent development in the mobile applications has created a separate niche in the technological market by shifting the base from Smartphone to wearable devices.

These days, Smartphone has acquired a special place among the gadgets of modern society. Seeing this, mobile app development industry or can say top rated mobile application development company is experiencing the surge since the evolution of Smartphone. We all have become addicted to use apps in our daily life for one or the other purpose. These mobile apps proved to be useful for both individual use as well as usage on organizational front. These mobile applications are used to tackle the organizational working in the simplest way so as to bridge the communication gap between the company and its customers.

According to a research conducted, it is just the beginning of application development and this field is targeted to boom in next few years. In this case, we can take the example of Android and iOS. Though both are rivals of each other but they both are experiencing the growth as reliable mobile platforms.

Related things will soon transform into ordinary friend. Google along with Nest have thought about a few savvy machines furthermore discharged a smoke locator application managed by a cell phone application. Google sharp homes have a couple of these related machines like shrewd bolt, brilliant lights, keen ventilating, savvy espresso creator, shrewd TV and that’s only the tip of the iceberg. Web of Things has transformed into a reality today and it will change the App advancement world.

Cloud Technology will accept a key part in versatile application advancement in the coming years. With the utilization of various cell phones and wearable advancement, application originators should concentrate on blend of these applications on various gadgets. Cloud Applications offers highlights like rich client encounter, disconnected mode elective and a lively response to client encounter. From this time forward versatile cloud applications will grow the degree of programming improvement.

Forecasts demonstrate that there is an improvement for Enterprise Apps when contrasted and Consumer Applications. IoT for Enterprises (Enterprise of Things) is required to grow within the near future. Undertaking App Stores are additionally foreseen that would rise which will allow business to business application exchanges. There will gigantic open doors for application engineers to work for the Enterprise showcase.

As per the predictions, 75% of versatile applications fail the fundamental security tests. Hence security remains a noteworthy test on cell phones and versatile application security is something designers truly need to catch up on.

Cell phone has transformed into the most basic additional of our life and portable applications account speak to more than time spent on cell phone. IoT and Big Data too affect all present portable application ventures. Portable industry is encountering a rebellion and there is an extensive measure to foresee with respect to new examples in versatile application advancement.

4 Tips To Improve Your E-Commerce Website

4 Tips To Improve Your E-Commerce Website

Having an e-commerce website which does not convert your visitors to customers does not make much sense. It is important for your online store to generate sales by displaying the details what customer is looking for. In this blog we’ll share some of the tips which can help you improve the performance of your e-commerce website.

4 Tips For E-Commerce Website

1. Right Look n Feel

While designing your e-commerce website, you need to analyze who are the target audience. In case the website is for a luxury brand, then it should have a nice portfolio section, along with very well-defined colors to give the website the right aesthetics. If the e-commerce website is selling a product with lots of brands and variations, then the website should allow navigation/ links to various pages for visitors to identify the right page to browse the product. Hence having the right ‘look n feel’ will help you create the right message for its audience.

2. Action based layout

It is not enough for the website to demonstrate the wide range of products or easy navigation which it may offer to its visitors. However, in addition the website should have clear call to action buttons/ sections which allow the visitor to action (buy your product). This will definitely help you to achieve more sales/ leads from your website.

3. Quick Checkout

When your customer makes a decision to do purchase, ensure that he is able to buy the product quickly/ easily. Many websites try to push the customer to but similar & complimentary products before they purchase, this leads to customer not buying any product at all. Try to have a professional Paypal account instead of the standard one which takes the customer to external Paypal page.

4. Mobile Compatible

When your customers are on the move, the only way for them to reach you is though their mobiles. It has now become a necessity for your website to have mobile compatibility. A rich mobile based experience will allow your customer to do more in less time and remain loyal to your online store.

All the suggestions above are part of best practices for E-commerce websites. Potenza’s e-commerce team can help you achieve more with your e-commerce store, reach to our team today.