In this article, I am presenting some ways which can help you SEO optimize your eCommerce website and make it more search engine friendly.

Each and every eCommerce business owner is concerned about Search Engine Optimization (SEO) of their website. SEO optimization impacts search engine ranking which influences the number of visitors for your page. Sometimes business owners are just aware about the importance SEO optimization bears for the website. However, they are not aware of the techniques to be used to optimize the website. In this article, I am presenting some ways which can help you SEO optimize your eCommerce website and make it more search engine friendly.

Make Use of Unique Meta Data

One of the best tools which can be used to optimize your eCommerce site is to ensure that all your products, categories, and other resources contain unique meta data.

What is Meta data?

Meta data is the data which defines other data. For instance, titles, tags, URLs, descriptions and keywords. Search engines utilize some of the meta data to check if your web page has something which the visitor is looking or searching for.  Internet surfers look at your page title and description on the search engine results pages. This makes it important for you to have unique content which catches the attention of the searcher.

Make use of Indexable Tags and Data:

Another SEO technique is to use indexable alt tags and meta data for all media files, such as images, PDFs, and videos. Search engines may not be able to index most of the media files if these files don’t have tags or meta tags attached with them. This implies that your content will not be able to give relevant information, to search engine, about your products and/or services.

Configure Canonicalization:

Some of you must be wondering what canonicalization is. It refers to selection of a standard or normal URL for a webpage and it is essential for good SEO. Search rankings get affected in a number of ways when there is a lack of canonicalization. For instance, if your web page has two URLs half of your traffic will be directed through one URL, whist the other traffic will come through second URL. Instead of blending the number of visitors, the search engine might view these URLs as two separate pages and consider them separately. This will bring down the number of visitors to almost half in view of the search engines and not give any impetus to your ranking. This makes it important for you to canonicalize your website as per your preferred URL addresses.

Managing Menu Structure and Navigation:

Generally, search engines give more weight age to primary menu and navigation items. This implies that you need to invest efforts for choosing the right items and wording them aptly. You can also include relevant, but less important, links in the footer or a secondary page. This helps in ensuring that search engines index relevant content on your website.

Load your site with industry specific content

No matter what site you have, eCommerce or non ecommerce, you must upload unique and rich content on it. If you are catering to specific industry then your content must focus on that specific industry. You can create industry specific unique content in the form of manuals, articles, interviews, reviews, technical sources, and FAQs. With unique content you can give search engine more data to index and also provides customers with valuable information. With valuable resources you can establish your business identity. It instills a sense of trust in the minds of the customers.

Separate Landing Pages for Categories and Subcategories:

With categories and subcategories, you can present more focused content. To ensure that these pages are indexed by search engine, you must ensure that they have unique content as well as landing pages. This enhances the value of your products and product data while optimizing them for search engines.

SEO is a vast field. However, with some basic knowledge you can implement certain tools and techniques and get your website optimized for search engines. Some elements such as meta data, keywords, rich content, etc will always remain an inseparable part of effective SEO.

We Can Help:

Potenza Global Solutions has powered many eCommerce Websites by optimizing them for search engines. Our SEO experts can help your business expand its reach by improving your website’s search engine ranking. A number of businesses have flourished using our SEO services. We have helped them in tackling new SEO updates and search engine algorithms. Click here to manifest the powers of SEO for your website!

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