SEO

How Will Link Building Change This Year?

Nobody can deny that SEO is ever changing; SEO professionals have to try out various tactics to rank their website higher.

Link building is one of the sought after strategy for all of them. In fact, a study shows that over 72% believes building strong link building can help ranking to go up considerably. Many companies opt for organic SEO Services or a good SEO Service provider, to get this tricky business done.

Some of you may be new to the term link building or backlinking it can simply be defined as a number of inbound link to your blog or website. The more the backlinks the more will be the ranking. The importance of link building remains to be unchanged, yet the way link building will be approached by SEO in 2018 will be different than last few years.

1. Strong attack on PBN sites

Private Blog network (PBN) is a mean of driving backlinks to the website without leaving any footprints. Google punishes PBN sites most of the times and lately they strengthen the algorithm to identify PBN sites. It is recommended to stay away from PBN as Google may penalize you and would ultimately result in a poor ranking of your website.

2. Link profile will be a priority

Make sure your backlinks are as per the keyword strategy. Google algorithm is getting stronger to cater to a user query and provide precise results. So your backlinks and your website should be of the same category. If your website is of IT services and your backlink is from a relationship blog then it’s a major disconnect and Google algorithm will affect your ranking big time. Use Ahref to find quality backlinks and focus on URL rating distribution.

3. Influencer marketing gains more importance

Connecting to influencers and networking with bloggers and social media influencers is a key to flourish brands.  Influencers help to generate awareness among people about the latest launches, reviews and sponsored posts.

Influencer marketing will of the key focus of link building in 2018. Influencers already have huge connect and their popularity helps a website gain genuine and assured backlinks.

4. Genuine content without a sales pitch

Having quality content has always been a greatest and an easier way to drive more audience. Lately, people have been writing 2-3 posts a day which hardly derives any value to the reader and moreover, it tries to sell something or the other. Genuine and useful content will provide information to audiences and they would prefer coming back again and again and refer the website to others as well.

5. Focus on relevance and categorization

Google is focusing more and more one showing the relevant and useful result to the user’s search. Hence recognizing and putting things under right category becomes important. SEO Professional’s and SEO Service providers should understand the client’s product or their services to put precise and specific categorization. It is recommended to look out for target audience searches and setting up a strategy around it.  Also always look for including niche keywords in the strategy rather than complicated and super targeted words. There will be very few highly targeted words that can bring traffic. Always remember users do not put specific queries on search, their words are very basic and hence the job of SEO becomes tough.

Wrapping it up

SEO link building is evolving and will continue to progress as 2018 passes. A links job is to dictate to search engine that your site is relevant and will provide value and thus must reach to higher audiences. Yet even the best SEO Service provider may face issues in getting backlinks working all the time, the source which earlier seemed reliable may end up being a spam and would require the SEO professional to rework his strategy. Reworking and strategizing is a major job role in organic SEO Services. Focusing on deriving value to customers with good content will bring greater benefit to the website. This will not only help in brand recognition but will also ensure your efforts are paid off well.  A good content along with an organized and strategized link building will be a key factor to rank better.

On-Site SEO Problems That Pull Back Your E-Commerce Site

Off lately, it was noticed that there are a lot of factors that jeopardize the online presence of e-commerce sites. Here, in this blog, we’ll discuss a few common SEO problems that can be addressed with proper strategy. This has more to do with the strategization and less to do with the technical know-how.

After a thorough research of innumerable case studies, references to a few real-world examples were derived. And thus, we’ve jotted down the following problems and their resolutions.

1) Ineffective product description

With infinite products in stock, description for every single product is supposed to be written elaborately. However, this content is expected to be descriptive yet brief. But from SEO point of view, the content gets too short for search engines to work with. Moreover, the enterprise owners do not invest much time in developing unique content; owing to which search engines do not get anything unique to record. This implies that the search engine gets nothing that gives your enterprise an edge over the other. And thus, you lag behind.

2) Missing user review

In order to nullify the adverse effects for plagiarized content, user reviews play a key role. Although it is yet not proven if user review helps in search engine optimization of e-commerce sites; but an analysis of over 30,000 businesses that added user reviews to their websites witnessed a hike in organic search traffic.

Although, leaving user reviews could be a risky bet as they might leave negative feedback’s on products. But a treasure of corroboration is embarked on your website that improves conversion rate.

If you are someone who is reluctant in adding user reviews for your products, all you need to do is differ once and put up the reviews. The consequences are claimed to be positive for sure.

3) Missing strategized keyword optimization

This is one of the most common issues witnessed in case of e-commerce sites. The content pages are rarely developed keeping optimized keywords in mind. Usually, any product is developed under one particular brand name or model name. And apparently, the keys supposed to be searched are the brand name or model name along with the product specifications. Thus, the brand names, model names or the product specifications need to be tagged during search engine optimization at important locations of the website page.

Also, when a particular brand or model is not known to the user, they are less likely to search for the same. They would opt for searching for generic topics or specifications associated with the product. Thus, it becomes essential to add a few generic tags or phrases on your webpage.

4) Absence of informational content and thorough focus on transactional keywords

It gets a little to get ranked for the usual “money” keywords, and focusing way too much on it proves to be futile. It can be more catastrophic when you ignore the informational keywords. By transferring your focus more on informational keywords and less on the transactional ones, you can do justice with your webpage and build a strong bond with the search engine. Ranking for the less competitive phrases will not just drive traffic to your page but also enhance your reputation with the search engines. This is because it influences behavioral metrics.

5) Implementation of haphazardly planned redesigns

If you are considering a redesign of your website, it is recommended to consider SEO alongside as well. Redesigning website without keeping in mind the search engine optimization is referred to as a blunder and must not be practiced. If done otherwise, the pages of your site recognized by search engines might get lost. After implementing a well-planned SEO strategy, your website redesign is sure to bring to you the much-desired traffic.

6) No optimization of the most effective keywords

Thoroughly analyze your existing ranking in order to identify the most appropriate keyword for you. Look for keywords that are already performing well and make changes accordingly in order to optimize the keywords for your website or webpage. Consulting a SEO service company for organic SEO services would be an ideal option.

Top 5 Benefits Of SEO And SMO Services For A Brand

The plethora of digital marketing services such as SEO, SMO, PPC and email marketing is profound in boosting the businesses’ online business presence around the globe.

Out of all, Organic SEO Services has dominated the market for years and helped the businesses to get to the top position on the search engines. But, later, as the search engines made dramatic changes in the SEO algorithms, making the website to rank in the first position became difficult and businesses started turning away from them. However, it’s the half truth because the businesses that are using the SEO strategy in the right manner are experiencing the positive impact.

With the astronomical growth of social media users, the social media marketing comes into the existence wherein the company’s offerings, services or brand is displayed to the millions of genuine social media users on the social websites.

The leading organizations leveraging both SEO services and SMO services have created wonders as SEO optimization would help in enhancing the ,online visibility with improved SERP and with SMO optimization, the brands can be exposed and the online repo can be established through giant social channels.

Take a look at what are the benefits the two services offer:

SEO services:

Drive quality traffic

As the website ranking gets improved, a large number of users searching for the same business services could view and click the website, in turn, the organic traffic to the website get increased, thats difficult to gain.

Better conversion rate

With highly targeted keywords and apt meta-tags, the genuine visitors can be brought to the website who are actually interested in the business offerings, which increases the chances of lead conversion.

Improve brand awareness

Certainly, when the website ranked in the top position for the most competitive keywords, the business visibility gets uplifted. Every time, when the users search for the relevant service, the business website appears that makes the brand popular.

Get a competitive edge

The high-quality content along with right keywords proportion would increase the website’s usability and user experience, which help the businesses stand out in the crowd.

Cost-effective

Inexpensive local SEO optimization services and good ROI in the SEO based promotional campaigns together makes the SEO services highly efficient and a great saving on the budget.

SMO services:

Brand building

With giant social networking channels, creating the awareness about the brand, products, and services through social media advertising at speed is feasible.

Improve search engine ranking

It sounds a bit awkward but true. The websites can get a good collection of backlinks, which push up the website ranking on the search engines.

Target specific audience

With social media, the specific customer group is targeted with a particular message based on the user’s age, gender, interest, location and so forth. The personalized campaigns bring huge success to the business.

Instant turnaround

The SMO is done to drive user interest, convert them and increase revenue, which all is possible in no time as social platforms are known to make anything viral off the bat. The best form of advertising that businesses should leverage.

Get more links

Getting back links and inbound links are an absolute necessity, but that’s an arduous task. With SMO, introducing more links to the website and blogs is easier, which enhance the number of impressions, views, and clicks.

Conclusion

Investing a significant budget in SEO and SMO services aids the businesses to tap their potential to the fullest and rise above the rest. The services can be tailored as per the business size, type and needs to enable the businesses to gain online credibility, increase brand awareness and improve sales. It’s interesting! Isn’t it?

Seeking SEO and SMO solution for your business? Potenza Global Solutions offers affordable SEO Packages and SMO packages to the varied level of businesses and effectuate the dream of businesses to create a major breakthrough.

Top 9 SEO Surefire Success Tools For Online Businesses

It is a given that SEO is a pivot for improving your site visibility and reach. However, it is not a cake walk to get to the top of a search results page. It takes a lot of effort, expertise and strategy for it to yield results.

There are umpteen number of tools that actually give you a giant leap towards your SEO results. It is indeed recommended that a few tools are in place from the beginning to build a solid foundation. So, have a checklist and bucket your priorities.

Here is a list of nine important SEO tools we think will help:

1.Authority Spy:

This tool basically helps you with filtering the top influencers in a specific domain and a given niche. It performs a lookup and collates data from all the top online resources to give you the best results. It cuts the slack for you in manually skimming social media websites like Facebook, Twitter, Google plus, etc. Influencer marketing is catching up great speed according to the latest research and AuthoritySpy helps you extensively.

2.BuzzStream:

BuzzStream delivers high quality service and one of the best there is for link building. Most of them miss the point that link building needs to be an inane part of a marketing strategy. The goal is to achieve targets without making your links look like spam. Its outreach is effective, efficient and gives you the bandwidth for working on link building rather than monitoring or working on spreadsheets.

3.Help a Reporter Out (HARO):

Not many know this tool since it’s not stereotypical, but if optimised well this an SEO gold mine. All you need to do is sign up with your company or personal profile, and that will get you three mails per day. If you come across something that is in your domain, you get to contact the journalist as a source for a potential story. Once your story is accepted, your profile can be published in the article or linked to it for wider reach and it’s absolutely free.

4.Linkody:

This tool propels your site to the top of the search page by notifying you when you gain or lose a link. We know by now the importance of link building. It also alerts you when your competitors get new links so that you could probably try incorporating that as well.

5.Muck Rack:

There is a gray area about back-linking, and not many know that not all backlinks are created equally. Creating backlinks with good quality is tricky to achieve and the reason Muck Rack is rated best in doing this job. It will help you in getting links from some of the top websites like Forbers, NY Times etc in a given domain and build a rapport with journalists by connecting directly.

6.Ontolo:

Give this tool a try and it will let you tell them what exactly you are chasing and help achieve desired results like your competitor blogs. The search will come up with a data dump in a spreadsheet for you to work and decide how to take it further. It will help you discover hundreds of back linking partners and thus a great tool.

7.Ahrefs:

This is a powerful tool that can make a huge difference to your SEO ranking. Features like Site Explorer that will let you explore your own site or a competitor’s site by back linking to the profile. The position tracker that enables you to track your SEO rankings on desktop and mobile devices as well and thereby play with keywords.

8.All in One SEO Pack:

WordPress is by far the most friendly CMS that is available in the market. It just needs to have the right plugins. It is daunting to manually understand what you need in order to achieve better SEO results. This is where you need a tool that can help you with everything you need for the page optimization.

9.Raven Tools: 

This is practically all you need in place to succeed with your marketing plan. It is a package with numerous tools that improve your website overall. The suite includes tools like SEO Auditor, Marketing Reports, Keyword Rankings and numerous others that boost your site ranking. You just need to know how to sort out this data and everything else is taken care of.

If you are looking for the best and affordable SEO services for your website then click here and get the best solution for your online business.

3-Pack Local SEO Strategy – A Hidden Secret To Improve Your Business Ranking

Are you a local business with a website? Are you looking to gain position in search engine results? Then you really need to know about this 3-Pack strategy.

Making your positing in elite 3-Pack will not only improve your search ranking but also help you reach your local customers, as well as stand out in the competitive industry and get more out of search marketing (in less time).

Formally known as 7-Pack, which was quite confusing, 3-Pack can be found in local Google Searches.

Local search is displayed in a 3-Pack and it will always be displayed at the top of the page, usually beside a map. If you are looking to reach more customers with the help of Google search, it is crucial to optimize for this priceless piece of search engine plot.

These results not only materialize at the top, but also stand out from others. Moreover, the 3 Pack perfectly fits into the mobile screen and as now more and more people are turning towards mobile searches; don’t you think it is the best thing to do?

How to Rank in the 3 Pack?

It is no ordinary SEO to get your website in the local 3 pack. In the beginning, listings in the 3 pack are depended on Google places listings.

More interesting to know, in the 3 pack, Google search results show businesses, not websites. This makes the process less complicated and easier, but how to get your business listed here in this 3 pack group?

Optimize Your Site For Local Search Results

Make your business listing for local searches. Work out to make it easy for Google to understand where you provide services and the location of your business.  To make it in local listing, ensure that your site includes local keywords throughout the site, including your page titles, descriptions, headings and content. But, do remember not to overdo it; putting it in many places is regarded as spamming and should never be done at any cost.

Google My Business – An Important Place To List Your Business

When submitting in Google business, ensure that all your business listings are accurate, complete and up to date.

  • Complete your business profile with logo, images and branding.
  • Add short as well as detailed description of your business with relevant links
  • List your business in an appropriate category
  • Submit local phone number and address, which is present and consistent throughout your website and all directories. This is also termed as NAP (Name, Address and Phone Number).

Local Backlinks – Your Focal Point

Not only through related businesses, but also from local authority sites, you need to earn backlinks. Make listing in local news sites, blogs, and other local business sites. Local directories also make a perfect platform for getting dozens of local backlinks. This can invariably help enhance your search position.

NAP – Be Consistent With This

Always remember to have the same name, address and phone number of your business whenever you are listing them in the World Wide Web. Moreover, NAP is highly helpful to portray your business with or without a backlink to it. Take care to provide the same phone number and address whenever you are creating social media profiles as well as directory listings. Different addresses and phone numbers make it a way to confuse Google, therefore, keep it consistent, especially if you have multiple phone numbers.

Once you are in 3-pack does not mean that you may always hold that position. It may be easy to fall out from this at any time again. Similar to normal SEO, you need to work on it to stay in the position. Don’t presume that you are completely free once you get there.

Ways To Ensure SEO Optimization For Your Ecommerce Site

In this article, I am presenting some ways which can help you SEO optimize your eCommerce website and make it more search engine friendly.

Each and every eCommerce business owner is concerned about Search Engine Optimization (SEO) of their website. SEO optimization impacts search engine ranking which influences the number of visitors for your page. Sometimes business owners are just aware about the importance SEO optimization bears for the website. However, they are not aware of the techniques to be used to optimize the website. In this article, I am presenting some ways which can help you SEO optimize your eCommerce website and make it more search engine friendly.

Make Use of Unique Meta Data

One of the best tools which can be used to optimize your eCommerce site is to ensure that all your products, categories, and other resources contain unique meta data.

What is Meta data?

Meta data is the data which defines other data. For instance, titles, tags, URLs, descriptions and keywords. Search engines utilize some of the meta data to check if your web page has something which the visitor is looking or searching for.  Internet surfers look at your page title and description on the search engine results pages. This makes it important for you to have unique content which catches the attention of the searcher.

Make use of Indexable Tags and Data:

Another SEO technique is to use indexable alt tags and meta data for all media files, such as images, PDFs, and videos. Search engines may not be able to index most of the media files if these files don’t have tags or meta tags attached with them. This implies that your content will not be able to give relevant information, to search engine, about your products and/or services.

Configure Canonicalization:

Some of you must be wondering what canonicalization is. It refers to selection of a standard or normal URL for a webpage and it is essential for good SEO. Search rankings get affected in a number of ways when there is a lack of canonicalization. For instance, if your web page has two URLs half of your traffic will be directed through one URL, whist the other traffic will come through second URL. Instead of blending the number of visitors, the search engine might view these URLs as two separate pages and consider them separately. This will bring down the number of visitors to almost half in view of the search engines and not give any impetus to your ranking. This makes it important for you to canonicalize your website as per your preferred URL addresses.

Managing Menu Structure and Navigation:

Generally, search engines give more weight age to primary menu and navigation items. This implies that you need to invest efforts for choosing the right items and wording them aptly. You can also include relevant, but less important, links in the footer or a secondary page. This helps in ensuring that search engines index relevant content on your website.

Load your site with industry specific content

No matter what site you have, eCommerce or non ecommerce, you must upload unique and rich content on it. If you are catering to specific industry then your content must focus on that specific industry. You can create industry specific unique content in the form of manuals, articles, interviews, reviews, technical sources, and FAQs. With unique content you can give search engine more data to index and also provides customers with valuable information. With valuable resources you can establish your business identity. It instills a sense of trust in the minds of the customers.

Separate Landing Pages for Categories and Subcategories:

With categories and subcategories, you can present more focused content. To ensure that these pages are indexed by search engine, you must ensure that they have unique content as well as landing pages. This enhances the value of your products and product data while optimizing them for search engines.

SEO is a vast field. However, with some basic knowledge you can implement certain tools and techniques and get your website optimized for search engines. Some elements such as meta data, keywords, rich content, etc will always remain an inseparable part of effective SEO.

We Can Help:

Potenza Global Solutions has powered many eCommerce Websites by optimizing them for search engines. Our SEO experts can help your business expand its reach by improving your website’s search engine ranking. A number of businesses have flourished using our SEO services. We have helped them in tackling new SEO updates and search engine algorithms. Click here to manifest the powers of SEO for your website!