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2018 State of Social Report – Success with Live Video

Digital Marketing March 27, 2018
2018 State of Social Report – Success with Live Video

Most of us are well aware of what a live video is, be it on Facebook or Instagram; one can find several live videos. Lately, it has been so popular that even companies are using it to engage with their audience. Live video is a mean by which one can have a real-time conversation with several people at a time and promote the authenticity of the product and service or can simply put up why and how much passionate you are for the product or service you cater.

2018 -State of the social report has interviewed over 1700 social media marketers that revealed astonishing data on usage of live videos and how to use them for better publicity. The primary reason for conducting this study was to determine the variation in success ratio of live videos. It was observed that while few were a success, few failed miserably.

Have live videos caught on yet?

Although the live video is currently trending, only 31% marketers made use of it in 2017. Even though the rise in its usage was mere 5% compared to the previous year, it is still estimated to grow gradually and eventually become mainstream.

Why marketers are not creating video content

The social report also threw light on the number of people who want to make video content and the reasons that stop them from doing the same. Discussion with small and large businesses revealed that the lack of time and budget are the primary blockers. Also, they face issues in idea creation and ways to execute them well.

The frequency for posting live videos

Anything in excess is always harmful and so are live videos. The social report reveals less than 1% of marketers published videos on a daily basis. Biggest players in social marketing believe publishing videos every few months is far more effective. Only 29% posted on a monthly basis and only 7% published on a weekly basis. Unlike content marketing live video is also not about the quantity but the quality.

Companies who find these tasks daunting can always opt for digital marketing services to take care of social media marketing.

The effectiveness of live videos

Whatever be a marketing tool, none of them can assure full proof results. Live videos on Facebook were said to be effective by 60% people while 10% says it is futile. 30% of people are still unsure of its effectiveness. Amongst the 60% of the population who are in favor of live videos, 24% of them found it very useful. This data suggests that live videos may not prove to be effective for all industries.

Reasons why live videos are not fruitful to some industries

Live videos require a lot of efforts and consistency. One needs to focus on timing and quality of content that is being put up. One of the reasons that few marketers may have found live videos ineffective was the lack of consistency in broadcasting it. With so many videos to view on social media platforms, a single live video will not have a significant impact on your overall marketing efforts. Engagement of customers requires more efforts and greater connectivity.

Brief takeaway

Live videos can generate transparency between the company and the consumer; a live interaction enables faster resolution of queries or any inhibition against the product or service. Facebook stated that live videos had generated six times more interactions. The survey has focused on many things but cannot pinpoint a full proof way to succeed.

Live videos can prove to be successful for people who want to promote their art gallery or antique pieces, but marketers are still unsure how it will help local businesses like plumbers or housekeeping. It has high hope for industries like e-commerce, IT, advertising etc. Digital marketing service providers need to experiment along with providing value and relevance to the customer.

Social media optimization has always been a tricky business and will continue to be the same. The way PPC campaigns struggle to pinpoint on relevance, live videos can have the same fate. Quality content with a reach to the target audience, posted on regular intervals is believed to be a key takeaway. A company, which has extensive experience in digital marketing and SMO can help you, utilize things and live videos and other upcoming trends for promoting your business.

4 Glaring Mistakes Every Business Should Avoid On Social Media Marketing

Social media November 23, 2016
4 Mistakes Every Business Should Avoid On Social Media Marketing

One of the major parts of promotional activities is promotion on social media. There are n number of benefits that a business or an entrepreneur gets when he/ she promotes his/ her business on social media.

They can increase their brand recognition, inbound traffic, improve brand loyalty, higher brand authority, better SEO ranking, etc. But, social media promotion can reverse attack if not done in the right way and chosen the right method. It is not as easy as it seems. It takes a lot of hard work, patience, knowledge, creativity and talent to achieve great success via this method of promotion. There are few common social media promotional mistakes that need to be resolved. This article will talk about those mistakes and ways with which you can overcome them.

Starting without any pre-planned strategy

It is a mistake that is committed by those who underestimate the talent and capability required to achieve the targets that they want to. It is very important to prepare a blue print with your team and have a well-planned strategy as of how will you be starting this online marketing and how will you be implementing all your plans so as to get the desired outcome out of it. You need to study all the plans you have executed in the past and the results that were derived from them and you will also need to study the plans that are being executed by the rivals so that you can perform better than what you did in the past.

Relying on past strategies

Another mistake that maximum number of people attempt to do is that they try to implement the same strategies that they used in past. People planning online social media marketing strategies need to understand that as time is passing by trends are changing, demand of people is changing, their needs are also changing, and due to all these changes there may occur a case where they may not be satisfied with the same product as they were few years back. People are attracted towards positive changes and they demand new things every now and then. So, it is important to study the present market condition before planning any promotional activity so as to derive better results instead of relying on past strategies.

Writing Content only for the sake of writing

It is the worst thing a company can do to promote their business. Contents are not written just for the sake of writing, they are written because they play a very significant role in promoting your business and giving it a better SEO ranking. If your content is genuine, creative an attractive then you can easily get a better SEO ranking and promote your business in a better way. But, if you take this aspect lightly then you can terribly fail in this campaign of yours.

Ignoring the public response

You can also terribly fail in your social media marketing if you ignore the public response and do not consider what they have to say regarding your strategy. So, it is very important that you consider their comments and feedbacks so as to satisfy them in a better way and derive better results.

4 Ways To Explore Social Media Beyond Marketing

Social media July 19, 2016
4 Ways To Explore Social Media Beyond Marketing

We all know and understand the power of social media and the increasing number of users every single day. This number has increased multi-fold in less than a decade, there is data and studies backing this up.

It has been an extensive marketing tool ever since however, there is more than just that it can do for companies. There is a huge dump of data that is directly accessible by marketers, that needs to be analyzed, sorted for product improvement or enhance the customer experience as a whole. You just need to pay attention and listen to your customers. Besides, a strong social media presence increases the face value of the brand. It goes hand in hand with media research and improving marketing efforts to achieve this and vice versa.

Below are four ways to explore social media beyond Marketing:

1) Improving and development products/services: 

This is one of the most effective ways to deep dive and understand the needs of the customers. There is direct access to information on things that are working well and the areas for improvement. This should be the basis for new product development or improve existing products. This holds good for companies that are service based or looking for the brand extension.

2) Take Customer Feedback: 

We cannot think of any better way of gathering customer feedback. There is constant interaction, information sharing that happens and which can be used to extract the pulse. The best method, of course, conducting surveys and sharing questionnaires that are crisp and concise. Sometimes you just need to ask and that is all it takes.

3) Content Management:

 The content that you have been managing on  the web need constant updates and articles to keep up with the latest industry trends. However, there could be content that is old that can come back to life and linked back via the social media websites. There will be some amount of tweaking or updating that will be required, but it’s a great way to keep older articles floating around and the effort will reap evergreen results.

4) Use online content and data for offline marketing: 

There is a lot of research and effort that goes into making content online. It could be a combination of Youtube videos, infographics, meme’s that would have been viral or extensively accessed. This can also be recycled to use it offline as well. The data can go on brochures, flyers, material that be used to conferences and a whole other lot. You just need to analyse the results from your online activity and make it a value addition for your offline presence as well.

It is undoubtedly a great platform for enhancing customer trust, experiencing also gain trust at the same time. The outbound activity will be the videos that go viral on Facebook, the infographics that are shared, may tweeter feed or hash-tags, interactions on LinkedIn, followers on Instagram. However, internalising this data with the technical and analytical approach is what propels the vertical movement, and take giant leaps.

Feel free to Contact us for your query regarding social media and we are here to get you on right track of social media marketing.