Organic SEO Services Archives

SEO And SMO: Top 5 Benefits For A Brand (Updated)

By Potenza SEO, Social media November 23, 2022

If you ever read about digital marketing and its techniques, then you might have come across words like SEO & SMO. SEO and SMO services are two of the most common digital marketing strategies used by businesses of all sizes.

While SEO has always been an integral part of search engines. SMO is a relatively new concept that refers to optimizing your social media platforms to drive traffic to your website. Even though the acronyms differ by only one letter, the ideas behind SEO and SMO are very different.

In this article, we will explain what exactly SEO & SMO services mean and talk a little about their benefits too.

What does SEO stand for?

SEO, i.e. Search Engine Optimization, is a collection of methods and strategies that actually help in increasing traffic to your website. SEO helps improve your website’s visibility by positioning your website higher in search results for relevant terms. For years, SEO services ruled the industry, helping businesses achieve the top rankings on search engines.

What does SMO stand for?

SMO stands for “Social Media Optimization.” It is a type of digital marketing technique that focuses on connecting, engaging, and communicating with audiences via social media platforms. The goal of SMO is to increase the volume of visitors your website receives by utilizing various social media channels. It is a highly effective method of sharing and advertising your content.

Using SEO and SMO services together has worked like a charm for the most well-known companies. This is because SEO helps to improve SERP visibility, and SMO helps to establish a brand’s online reputation through widespread social media channels.

Now let’s have a look at what are the benefits of these two services:

Benefits Of SEO And SMO

Benefits of SEO:

SEO has many benefits, but we’ve narrowed them down to the following five:

Attract high-quality visitors

Since SEO helps improve website ranking, more users browsing for similar business services will see and click on a website. This helps in increasing organic traffic, which is difficult to gain otherwise.

Improved conversions

It is possible to attract visitors who are interested in the company’s products and services by using specific keywords and meta-tags. This increases the possibility of converting leads into loyal customers.

Help enhance brand awareness

Even if a website isn’t very popular, it will be seen more often in the first spot for the most popular keywords. Every time a user searches for a service, the company’s website appears, making the brand well-known to the public.

Gain a competitive advantage

It’s important for businesses to have high-quality content and the right amount of keywords in order to stand out from the competition. That’s exactly what SEO helps you achieve for your business.

Cost-effective

Both low-cost SEO services and a high ROI from SEO-based marketing techniques make these services highly useful and cost-effective.

Benefits of SMO:

Building a brand

Using SMO services, one can spread the word about a business, goods, and services quickly and effectively with the help of large social networks.

Boost search engine ranking

This may sound strange, but it’s a fact. Having a large number of quality backlinks (coming from popular social media channels) can help a website rank high in search engine results.

Target specific audience

Using social media, you can tailor your message to a specific user based on factors such as their age, gender, and interests, as well as their location. Businesses see incredible success with campaigns that are tailored to their customer’s preferences.

Extremely quick turnaround

The goal of SMO is to increase user involvement, conversions, and revenue, all of which can be achieved in a matter of minutes since social media is known for making anything go viral. This is the most effective form of marketing that businesses can use.

Get more backlinks

Obtaining inbound and outbound links is extremely important and, at the same time, a time-consuming process. SMO makes it easier to add links to your website and blogs. This helps increase the number of people who see your content and click on them.

Summary

Spending a significant amount of money on SEO and SMO services helps companies maximize their potential and stand out from the competition. Both of these services can be customized to meet the needs of a business irrespective of its size. This, as a result, helps businesses build online credibility, increase their brand’s visibility, and increase sales.

If you, too, need help with social media optimization or search engine optimization for your business, please don’t hesitate to contact us. We at Potenza Global Solutions provide affordable SEO and SMO services to a wide range of businesses, enabling them to reach new heights.

Frequently Asked Questions

What are SEO and SMO in digital marketing?

SEO stands for Search Engine Optimization. SEO helps your website appear higher in search engine results like Google, Bing, and Yahoo. SMO stands for Social Media Optimization. SMO helps you get more followers, likes, and shares on different social networks.

Which is better SEO or SMO?

SEO and SMO both are good and both will help you to increase your website traffic. However, SEO is a long-term strategy and SMO will give you an instant boost in short term. Also, you should always use techniques that are more relevant to your business.

How do SEO and SMO work in the growth of a business?

Both SMO and SEO are important to the growth of a business. SMO works on the public relations and marketing side of a company while SEO works on the development and optimization side of a company’s website.

How Will Link Building Change This Year?

By Potenza SEO March 6, 2018

How Will Link Building Change This Year?

Nobody can deny that SEO is ever changing; SEO professionals have to try out various tactics to rank their website higher.

Link building is one of the sought after strategy for all of them. In fact, a study shows that over 72% believes building strong link building can help ranking to go up considerably. Many companies opt for organic SEO Services or a good SEO Service provider, to get this tricky business done.

Some of you may be new to the term link building or backlinking it can simply be defined as a number of inbound link to your blog or website. The more the backlinks the more will be the ranking. The importance of link building remains to be unchanged, yet the way link building will be approached by SEO in 2018 will be different than last few years.

1. Strong attack on PBN sites

Private Blog network (PBN) is a mean of driving backlinks to the website without leaving any footprints. Google punishes PBN sites most of the times and lately they strengthen the algorithm to identify PBN sites. It is recommended to stay away from PBN as Google may penalize you and would ultimately result in a poor ranking of your website.

2. Link profile will be a priority

Make sure your backlinks are as per the keyword strategy. Google algorithm is getting stronger to cater to a user query and provide precise results. So your backlinks and your website should be of the same category. If your website is of IT services and your backlink is from a relationship blog then it’s a major disconnect and Google algorithm will affect your ranking big time. Use Ahref to find quality backlinks and focus on URL rating distribution.

3. Influencer marketing gains more importance

Connecting to influencers and networking with bloggers and social media influencers is a key to flourish brands. Influencers help to generate awareness among people about the latest launches, reviews and sponsored posts.

Influencer marketing will of the key focus of link building in 2018. Influencers already have huge connect and their popularity helps a website gain genuine and assured backlinks.

4. Genuine content without a sales pitch

Having quality content has always been a greatest and an easier way to drive more audience. Lately, people have been writing 2-3 posts a day which hardly derives any value to the reader and moreover, it tries to sell something or the other. Genuine and useful content will provide information to audiences and they would prefer coming back again and again and refer the website to others as well.

5. Focus on relevance and categorization

Google is focusing more and more one showing the relevant and useful result to the user’s search. Hence recognizing and putting things under right category becomes important. SEO Professional’s and SEO Service providers should understand the client’s product or their services to put precise and specific categorization. It is recommended to look out for target audience searches and setting up a strategy around it. Also always look for including niche keywords in the strategy rather than complicated and super targeted words. There will be very few highly targeted words that can bring traffic. Always remember users do not put specific queries on search, their words are very basic and hence the job of SEO becomes tough.

Wrapping it up

SEO link building is evolving and will continue to progress as 2018 passes. A links job is to dictate to search engine that your site is relevant and will provide value and thus must reach to higher audiences. Yet even the best SEO Service provider may face issues in getting backlinks working all the time, the source which earlier seemed reliable may end up being a spam and would require the SEO professional to rework his strategy. Reworking and strategizing is a major job role in organic SEO Services. Focusing on deriving value to customers with good content will bring greater benefit to the website. This will not only help in brand recognition but will also ensure your efforts are paid off well. A good content along with an organized and strategized link building will be a key factor to rank better.

How digital currency has stolen the thunder in payment transaction world

By Potenza Digital Marketing January 16, 2018

How digital currency has stolen the thunder in payment transaction

Lately, Bitcoin is a hot topic of discussion; few are accustomed to the concept while few are still confused. Apart from Bitcoin, there are several digital currencies available on the market. To simply state the concept, cryptocurrency is a form of digital money, which has some value to it.

The sole purpose of designing cryptocurrency was to give society a unit, which can be used as an exchange without relying on the banks. The first cryptocurrency was Bitcoin, which was designed in the year 2009. After that many types of cryptocurrencies came into existence. The name is given cryptocurrency as it uses cryptography, which is mean to exchange digital information in a secure way.

Benefits of cryptocurrency are as follows

1) Minimal or no chance of fraud

-> As it is end to end, and as the data is very cryptic, it has no chance of fraud.

2) Ability to send money to any part of the world

-> At times, location becomes a barrier to sending and receiving money, also change in currency and bank rules and regulations makes delay in transfers. In addition, the increased time duration requires several follow-ups from sender and receivers end.

3) Service fee to use cryptocurrency is very less

-> Banks typically require annual service fees to operate, whereas it is not true for digital money.

4) Accessible to people who do not wish to use banking

-> Many people who are not very happy with banking transactions then digital money can be a boon.

5) Leads to decentralization

-> Instead of relying on several systems, digital money will provide a centralized system.

6) Universal recognition

-> Business is no longer limited to geographies, thus digital money becomes the best option to go for. It is used universally and has faster transactions.

7) Faster, cheaper and secure transfers

-> When a large amount of money is transferred, it requires a stable system to do so.

8) Can get rid of government monopolies

-> With digital money, one does not worry about any rules and regulations of the government.

How does cryptocurrency work?

Cryptocurrencies use a distributed public ledger called blockchain; it records all the transactions of the currency holders. Cryptocurrencies are created by mining. They are mine by solving complex math problems.

Types of cryptocurrency

1) Bitcoin

-> Bitcoin is the first cryptocurrency developed in the year 2008; it follows a peer-to-peer network while doing online payments. It uses blockchain to make transactions.

-> Advantages of Bitcoin

a) Let’s you hold own coins

b) Money transfer

c) Offers protection against inflation

d) No government boundings

e) No chargebacks

2) Ethereum

-> Ethereum was proposed in late 2013 and went live in July 2015. It is an open source, public blockchain based platform. It uses smart contract to do virtual payments. Ethereum provided virtually, the machine is known as Ethereum virtual machine, which executes scripts using public node network. As of 2017, Ethereum is a leading platform for intial.coin offerings and covers over 50% market share.

3) Ripple

-> Ripple is currency exchange network. It was released in 2012 having a distributed protocol having ledger known as XRP. Lately, all businesses have made there own payment systems which do not interact well. With each other, the ripple has made the interaction between systems possible. It links payment systems, digital systems, and banks together to have a frictionless transfer of money globally.

4) Lite coin

-> Lite coin is similar to Bitcoin. It is not a competitor to Bitcoin. However, it complements it. Lite coin is also blockchain based. Bitcoin transfers a block.i. Ten minutes whereas lite coin takes mere 2.5 minutes to transfer a block. Thus, we can say the lite coin is similar to Bitcoin with only change in its transfer speed.

5) Dogecoin

-> Dogecoin is the peer-to-peer digital currency that enables you to easily send money online.

Doge is a fun, friendly mascot and it is a breed of Japanese dog. It sets itself apart from other digital currencies, as its community is friendly and fun.

Why adapt to digital currency?

With the development in every aspect of life, the payment methodology is still stuck in the disco era. It is high time that businesses adapt to latest digital money transactions as it has several benefits and majorly as its fast and fraud protected. With so many options to choose from, it is wise to adopt one as early as possible. If you still feel the task to have a shift from rational payment method to digital money is too complicated, one can always take help of app development companies.

Potenza Global Solutions has many developers who can build apps as per your needs and help you ease into the digital money transactions.

On-Site SEO Problems That Pull Back Your E-Commerce Site

By Potenza SEO November 4, 2017

On-Site SEO Problems That Pull Back Your E-Commerce Site

Off lately, it was noticed that there are a lot of factors that jeopardize the online presence of e-commerce sites. Here, in this blog, we’ll discuss a few common SEO problems that can be addressed with proper strategy. This has more to do with the strategization and less to do with the technical know-how.

After a thorough research of innumerable case studies, references to a few real-world examples were derived. And thus, we’ve jotted down the following problems and their resolutions.

1) Ineffective product description

With infinite products in stock, description for every single product is supposed to be written elaborately. However, this content is expected to be descriptive yet brief. But from SEO point of view, the content gets too short for search engines to work with. Moreover, the enterprise owners do not invest much time in developing unique content; owing to which search engines do not get anything unique to record. This implies that the search engine gets nothing that gives your enterprise an edge over the other. And thus, you lag behind.

2) Missing user review

In order to nullify the adverse effects for plagiarized content, user reviews play a key role. Although it is yet not proven if user review helps in search engine optimization of e-commerce sites; but an analysis of over 30,000 businesses that added user reviews to their websites witnessed a hike in organic search traffic.

Although, leaving user reviews could be a risky bet as they might leave negative feedback’s on products. But a treasure of corroboration is embarked on your website that improves conversion rate.

If you are someone who is reluctant in adding user reviews for your products, all you need to do is differ once and put up the reviews. The consequences are claimed to be positive for sure.

3) Missing strategized keyword optimization

This is one of the most common issues witnessed in case of e-commerce sites. The content pages are rarely developed keeping optimized keywords in mind. Usually, any product is developed under one particular brand name or model name. And apparently, the keys supposed to be searched are the brand name or model name along with the product specifications. Thus, the brand names, model names or the product specifications need to be tagged during search engine optimization at important locations of the website page.

Also, when a particular brand or model is not known to the user, they are less likely to search for the same. They would opt for searching for generic topics or specifications associated with the product. Thus, it becomes essential to add a few generic tags or phrases on your webpage.

4) Absence of informational content and thorough focus on transactional keywords

It gets a little to get ranked for the usual “money” keywords, and focusing way too much on it proves to be futile. It can be more catastrophic when you ignore the informational keywords. By transferring your focus more on informational keywords and less on the transactional ones, you can do justice with your webpage and build a strong bond with the search engine. Ranking for the less competitive phrases will not just drive traffic to your page but also enhance your reputation with the search engines. This is because it influences behavioral metrics.

5) Implementation of haphazardly planned redesigns

If you are considering a redesign of your website, it is recommended to consider SEO alongside as well. Redesigning website without keeping in mind the search engine optimization is referred to as a blunder and must not be practiced. If done otherwise, the pages of your site recognized by search engines might get lost. After implementing a well-planned SEO strategy, your website redesign is sure to bring to you the much-desired traffic.

6) No optimization of the most effective keywords

Thoroughly analyze your existing ranking in order to identify the most appropriate keyword for you. Look for keywords that are already performing well and make changes accordingly in order to optimize the keywords for your website or webpage. Consulting a SEO service company for organic SEO services would be an ideal option.

3 Pack Local SEO Strategy–Hidden Secret To Improve Your Business Ranking

By Potenza SEO January 29, 2016

3 Pack Local SEO Strategy–Hidden Secret To Improve Your Business Ranking

Are you a local business with a website? Are you looking to gain position in search engine results? Then you really need to know about this 3-Pack strategy.

Making your positing in elite 3-Pack will not only improve your search ranking but also help you reach your local customers, as well as stand out in the competitive industry and get more out of search marketing (in less time).

Formally known as 7-Pack, which was quite confusing, 3-Pack can be found in local Google Searches.

Local search is displayed in a 3-Pack and it will always be displayed at the top of the page, usually beside a map. If you are looking to reach more customers with the help of Google search, it is crucial to optimize for this priceless piece of search engine plot.

These results not only materialize at the top, but also stand out from others. Moreover, the 3 Pack perfectly fits into the mobile screen and as now more and more people are turning towards mobile searches; don’t you think it is the best thing to do?

How to Rank in the 3 Pack?

It is no ordinary SEO to get your website in the local 3 pack. In the beginning, listings in the 3 pack are depended on Google places listings.

More interesting to know, in the 3 pack, Google search results show businesses, not websites. This makes the process less complicated and easier, but how to get your business listed here in this 3 pack group?

Optimize Your Site For Local Search Results

Make your business listing for local searches. Work out to make it easy for Google to understand where you provide services and the location of your business. To make it in local listing, ensure that your site includes local keywords throughout the site, including your page titles, descriptions, headings and content. But, do remember not to overdo it; putting it in many places is regarded as spamming and should never be done at any cost.

Google My Business – An Important Place To List Your Business

When submitting in Google business, ensure that all your business listings are accurate, complete and up to date.

Complete your business profile with logo, images and branding.
Add short as well as detailed description of your business with relevant links
List your business in an appropriate category
Submit local phone number and address, which is present and consistent throughout your website and all directories. This is also termed as NAP (Name, Address and Phone Number).

Local Backlinks – Your Focal Point

Not only through related businesses, but also from local authority sites, you need to earn backlinks. Make listing in local news sites, blogs, and other local business sites. Local directories also make a perfect platform for getting dozens of local backlinks. This can invariably help enhance your search position.

NAP – Be Consistent With This

Always remember to have the same name, address and phone number of your business whenever you are listing them in the World Wide Web. Moreover, NAP is highly helpful to portray your business with or without a backlink to it. Take care to provide the same phone number and address whenever you are creating social media profiles as well as directory listings. Different addresses and phone numbers make it a way to confuse Google, therefore, keep it consistent, especially if you have multiple phone numbers.

Once you are in 3-pack does not mean that you may always hold that position. It may be easy to fall out from this at any time again. Similar to normal SEO, you need to work on it to stay in the position. Don’t presume that you are completely free once you get there.