WordPress Development

HomeAll PostsWordPress Development

What Factors to Consider while Choosing the Best Yacht and Boat WordPress Theme

Car Dealer, WordPress Development, WordPress Theme June 18, 2021
What Factors to Consider while Choosing the Best Yacht and Boat WordPress Theme

If you own a yacht or boat rental business, you probably know that it never faces a downturn. But you can also not deny the fact that your clientele includes highly tasteful individuals with fruitful income, which is why you are always on your feet to ensure your prospects that your business is responsible and has a good reputation.

This is probably the reason you look for different ways to keep them hooked up so that you can rent out your vehicles to them. If you rent out water vehicles, such as yachts, boats, and similar, a WordPress website is going to save you hours of the time of your business operations.

Needless to say, this will help you increase brand awareness, reputation, automate your bookings, generate more revenue and streamline communication with your renters. Whether you have just started or have had years of experience, creating a website for your business is always a great idea.

In this post, we will outline some factors that you should consider while choosing the best WordPress theme to create a website for your Yacht and Boat Business.

The factors to consider while choosing the best yacht and boat WordPress Theme:

Responsive Design: Buyers use different devices like desktops, tablets, and smartphones to access your website. Thus choose a yacht and boat WordPress theme that is responsive, has excellent design, and is perfectly navigable on any of these screens. The theme should offer a wide range of layouts with enough space to fit all your inventory correctly and loads quickly.

Social Media Sharing: If your customers liked your service, they would be more than happy to share it with their friends. Choose a WordPress theme that incorporates social media sharing, which will allow your customers to share and direct new visitors to your website quickly. This is one marketing technique that will get you more clients without paying a single penny. Isn’t that great?

Browser Compatibility: Chrome is by far the most dominating browser used today but not the only one. Firefox and Microsoft Edge have a significant presence as well. And not to forget Safari on macOS. Choose a Yacht and Boat WordPress theme that offers cross-browser compatibility so that your website is rendered perfectly irrespective of what browser your customers use.

Stunning Galleries: This is the only means to earn revenue for your yacht rental business. It is rightly said: A picture is worth a thousand words, so let your yacht and boats do the talking on your behalf. Almost all WordPress themes offer galleries today. But what’s important to check is that if it can store large images and loads them quickly. If your page takes a long time to render the images, a prospective buyer might lose patience and leave your website. So choose wisely!

Blogs: Not only is it essential for optimising your website for search engines, but it also keeps your customers informed about your services. A blog can be an excellent way to engage your customers, mainly if it includes relevant pictures and videos. Choose a WordPress theme that offers attractive blog layouts where you can write and discuss your yachts and boats in general.

Choose The Perfect Yacht and Boat WordPress theme and Get Started – Now, you are well aware of what to consider when choosing a WordPress theme for your website. Each theme you come across will have its own set of pros and cons. All businesses have different models, so a theme that works for them might not work for you. Invest your time in presuming how your website must look and function, and then select a theme accordingly. A website will be the online footprint of your yacht and boat rental business, and hence you should choose it wisely.

How to choose the best e-commerce WordPress theme for your website

E-Commerce, Responsive Website Development, WordPress Development April 26, 2021
How to choose the best e-commerce WordPress theme for your website

Theme has a significant impact on various factors of your website, which is why it is vital to choose the right one for your e-commerce website.

WooCommerce is by far the best eCommerce WordPress plugin around. It is an easy-to-use plugin that will instantly transform your WordPress website into an online store. But WooCommerce plugin would not serve any purpose if your website has an old and outdated WordPress theme. Your website’s theme will be entirely responsible for the design and layout of your online store.

And with so many emerging e-commerce stores, you will do whatever it takes to stand apart from your competitors. Today there are thousands of e-commerce WordPress themes available that vary in quality and effectiveness. So then, how do you choose the right kind of theme for your e-commerce store?

In this blog post, you will learn why it is crucial to find the perfect theme and how you can choose one for your e-commerce WordPress website.

Why is choosing the right kind of e-commerce WordPress theme so important?

It takes just a few milliseconds for users to form an impression about your site, be it good or bad.

Since a theme is responsible for the design, it also has a powerful impact on the impression of your e-commerce site.

Not just the design but a good theme also plays a pivotal role in encouraging users to buy, which helps in increasing the conversion rate.

A slow, complex, and unresponsive website results in poor performance on the search engine results page. Thus, a theme has a significant impact on various factors of your website, which is why it is vital to choose the right one for your e-commerce website.

How to Choose a Great e-commerce WP Theme

Choosing an ideal e-commerce WordPress theme can be intimidating. With thousands of theme options available online, it can get tough to decide the one that will meet all your needs.

Consider the following features and options while you look for a perfect e-commerce WordPress theme for your website.

1. Easy to use and flexible: A good e-commerce WordPress theme is not only packed with useful features but is also easy to use and flexible. Look for a theme that is easy to install and configure for your e-commerce business.

2. Supports all extensions: There are so many free as well as premium WooCommerce extensions available. A perfect eCommerce theme should support all kinds of extensions seamlessly.

3. SEO-friendly: An e-commerce WordPress theme with built-in SEO will help in driving more traffic to your online store. Thus more the traffic better the sales.

4. WooCommerce Integration: Search the list of features an e-commerce theme offers and check if it supports WooCommerce integration. However, all WordPress themes that support WooCommerce goes for a theme that is designed especially for e-commerce businesses.

5. Mobile Responsive Design: Almost all users today use their smartphones to browse any website. Thus choose a theme that is mobile responsive and looks appealing on all kinds of devices.

6. Speed optimization: Online shopping websites that take a long time to load are more prone to abandonment. You should choose an e-commerce WordPress theme that has fast performance and loads quickly.

7. Updates regularly: Choose a theme that comes with new updates regularly. These updates make your e-commerce site compatible with the latest versions of WordPress, WooCommerce, and any extension you have installed on your site.

8. Detailed documentation: What if you face any issue while installing and configuring the theme.? Make sure your e-commerce WordPress theme comes with detailed documentation that you can refer to at any point.

9. Check reviews: Reviews are the most convenient way to check if you are picking the perfect e-commerce theme. Check all reviews and read them carefully to understand what other users have experienced and help you decide on a quality theme for your e-commerce website.

CiyaShop: The Best WooCommerce Theme

CiyaShop is one of the best e-commerce WordPress themes that contains all the above features packed in one place. Not only this, it has unlimited theme options, stunning hover styles, and countless page layout designs for your e-commerce store. So what are you waiting for, go and get this theme now!

How Car dealers can turn their website into a marketplace using the Car dealer WordPress theme

Car Dealer, WordPress Development, WordPress Theme April 5, 2021
How Car dealers can turn their website into a marketplace using the Car dealer WordPress theme

The Car Dealer WordPress theme lets you create a seamlessly beautiful and fully customizable website for your car dealership business. This theme has been designed considering the automotive industry needs and offers exceptional features and user experience to end-users.

One such great feature comes packed in the form of their car dealer front-end submission plugin, which you can enable to let visitors add their car on your WordPress website. This plugin will let you turn your WooCommerce site into a marketplace by allowing users to register and submit their car on your website with the help of a frontend submission form.

Once a user registers and adds a new vehicle, its status will remain pending until you approve it. This way, you have complete control of what goes on your website, and the cars will be available on the car listing page only after you publish them. Thus with this, the end-users get the benefit of selling their car on your platform.

The visitors will also get an option to sell their cars in exchange for a trade using the theme’s Trade-in Appraisal form. The visitors can fill up this form available on the car details page, with details of the car they would like to sell. In return, they get to sell their car or trade a car in exchange from your dealership website at a discounted price.

Monetizing your website with the Car Dealer WordPress Theme

What’s interesting is that the plugin will not only turn your car dealer website into a marketplace but also lets you monetize it.

Yes, you heard it right! Car dealers get the advantage of monetizing their website with the help of this add-on feature.

You get the option to set the default number of cars and images a user can upload once they register as a dealer on your website. You can then monetize the site by offering the users the option to pay and subscribe to various pricing plans if they want to add more than the default number of cards and images on the listing page.

What else do you need? If you are looking for creating an online presence for your dealership business, the car dealer is one of the best WordPress themes to design your website. Apart from the beautiful design and aesthetics, the theme offers excellent features and functionalities, including but not limited to:

Some Features and Functionalities

  • Creates a fully functional and customizable website with a flexible layout
  • Offers Speed Optimisation
  • Effective Lead generation through Forms (Learn More)
  • Vehicle Front End Submission
  • Site Monetisation through Pricing Plans
  • Review Stamps (Displays certificate or review/ratings of vehicles)
  • Dashboard with Google Analytical tools
  • Properly structured inventory listing (Offers unlimited vehicle listing comparison)
  • Easy Import and Export of Car feeds

If you plan to get into the dealership business, you can visit our website to learn more about the car dealer WordPress theme. If you have any queries, write to us in the comment section below or email us at info@potenzaglobalsolutions.com.

How to start a car dealership business using the Car Dealer WordPress Theme?

PHP Development, Web Development, WordPress Development, WordPress Theme February 27, 2021
How to start a Car dealership business using the Car Dealer WordPress Theme

The Car Dealer is one such premium WordPress theme that works out of the box. This theme has been specifically designed to meet the automotive industry’s needs and guarantees an excellent user experience for both car dealers and buyers.

The internet has transformed the way customers shop across all industries. Today, with a wide range of options and limitless product information on the internet, more people tend to choose online shopping over traditional.

And this stands true for all retail industries, including the automotive industry. In today’s highly competitive environment, if you plan to start a car dealership business, you must have a cutting-edge website that can draw and retain customers.

According to a report by Google and Kantar TNS, more than 90 % of the people intending to buy a car do research online. That is why you need a website that is informative, appealing, and highly competent at driving traffic. But when it comes to building a website, what car dealers do not know is that they can make a professional car dealership website without having to code. But the question is, How?

Whether you are into the car dealership or planning to get into the business, WordPress will help you create a beautiful website with just the right aesthetics and features to improve user experience. And with the perfect WordPress theme, you can build a feature-rich website quickly and digitally manage car dealerships with much ease.

The Car Dealer is one such premium WordPress theme that works out of the box. This theme has been specifically designed to meet the automotive industry’s needs and guarantees an excellent user experience for both car dealers and buyers.

Let’s explore the features that make Car Dealer the most preferred WordPress theme in the automotive field since its inception:

Features Of Car Dealer WordPress Theme

Complete Customization

Car Dealer is more than just a WordPress theme! It is a complete design framework that offers 14 customizable homepage layouts and a wide range of customization options. It lets you customize every page of your website through a visual editor that helps you create a perfectly personalized website for your customers.

Advanced filter functionality

One of the core features of this theme is its advanced filter functionality. Using this feature, visitors can generate customized queries by setting filters and search as per their requirements. Not only this, due to its integration with AJAX, the search results are instantly updated on the same page, thus no more additional page loads. What else do you need?

Easy Import

The Car Dealer WordPress theme is compatible with WebManager that easily lets you manage and import your entire inventory database using a CSV file. Also, you can easily import the information about the vehicle to the listing page by simply entering the VIN.

Review Stamp

Buying a car could be a complex decision-making process. Due to the wide range of options available, it becomes tough to make the right choice. Car Dealer WordPress theme has made this easy for your customers through its review stamp functionality. Using this, car dealers can display certification and reviews of different vehicles from various vehicle valuation providers like Carfax.com, Kelley Blue Book, PureCars.com, and many more.

Today, lots of people are leaning towards online shopping. Thus it has become crucial for businesses to create an online presence. If you want to start your car dealership business, then a website is essential, but that alone is not enough. You also need to make sure that your website is engaging, feature-packed, and well-equipped. Here’s when the Car Dealer WordPress theme comes to your rescue and helps you build a cutting-edge website all on your own!

10 Top Tried-And-Proven Tips To Run A Woo-Commerce Site Successfully

Responsive, Responsive Website Development, Web Development, WooCommerce, WordPress Development July 5, 2017
10 Top Tried-and-Proven Tips to run a Woo-Commerce site successfully

WooCommerce, a free plugin that lets you sell products and services from your WordPress site. It was acquired by Automattic Inc., WordPress’s principal company recently. It is one of the best-designed e-commerce plugins for WordPress and is considered as a most popular eCommerce solution across all websites.

So now that you’ve implemented Woo-Commerce to your responsive eCommerce website, what are the steps you can take to turn your online storefront into a successful business?

Here are the 10 Tried-and-Tested Tips that will help your Woo-Commerce site run successfully:

10 Tips To help your Woo-Commerce site run successfully

Appeal with Photos

Entice and appeal to your customers with high-quality photographs of your products and take an important step to guide your customers towards making a purchase from your store. When potential customers visit your product page, it’s because they want to have a look at your product; show it to them with large images from multiple angles with a consistent style and settings. Give them complete control by letting them zoom in on your individual images and cycle through multiple images; A Lightbox plugin can make this happen.

Set the Tone of your Brand

Don’t be a plain online store that just sells products or services! Stand out from the crowd and connect with your customers. Show off your brand’s story and personality by setting a tone of voice that is throughout your web pages, product descriptions, and blogs. Show them why your brand is unique!

Always remember that great brands aim for customer’s hearts and not their wallets!

Create Great Content for your Customers

The design of a website is essential in building a good first impression on your visitors, but it’s the high-quality content that helps retain them and gain high ranking on SERPs. Focus on content that talks about your customers’ needs and how they can get the best out of your products and services. Share the story of your brand and elements of your business through your blogs. It is recommended while preparing product description that you focus on content that helps your customer understand you and your products/services better and why you are a good choice for them. Make use of good cases and address questions that your customers may have.

Connect with Newsletter

Believe it or not, Email marketing is still relevant and is still one of the favorite modes of communication for marketers. Marketers still prefer to reach their current and potential customers through Newsletters detailing their products, services, events or offers. Target and customize your emails based on users’ habits and purchase history to get the best returns. Track the behavior of your audience – links they have clicked on, why they choose to unsubscribe and how often they forward your emails.

Grow with SEO

For an online business, SEO (Search Engine Optimization) is essential to increase brand visibility and credibility. When people search online for your products or services, having your website at the top of the SERP builds trust. Optimize your website by adding the right keywords in the content to generate more traffic from diverse sources and affect the revenue of your ecommerce store.

Use the basic WordPress SEO by Yoast, a complete SEO solution provided by WordPress that adds Meta descriptions, keywords, and optimized permalinks to make sure search engines know where your content is.

Support your Customers

Customer support is crucial to running an online store. It isn’t just about helping them solve problems related to shipping or refunds, but it’s more about making them feel comfortable on your website.

Answer their most common questions related to pricing, guarantees, offers and policies that they might have, preferably in FAQ format and encourage them to contact you whenever they feel stuck through a contact form or live chat.

Give Olark a try; it is easy to install on any Woo-Commerce site and you can even try it out for free.

Special Treatment for Special Buyers

So your business is running like a well-oiled engine and you’ve started developing a strong customer base. Why not offer your customers something special and give them a reason to visit and shop through you again?

Wishlists

Offer your customers a chance to prepare their wishlist so they can choose the keep the product aside and make the purchase later when it’s convenient for them. WooCommerce site Wishlist allows you to create and add products to an unlimited number of Wishlists and so much more.

Vouchers, Coupons and Store Credit

Give your visitors complete freedom on they choose to spend their money whether it’s through vouchers or free credits. Let your customers purchase a product as a gift voucher for them to gift their loved ones. Provide special offers to your current customers and let them know through emails or any social media channels. You can also set up a store credit system to make the purchase process easier for them.

Use Smart Coupons extension for WooCommerce to get an all-in-one coupon solution for your eCommerce site. Whether you want to offer store credits, generate coupons for promotions or allow gifting, this extension will make your life so much easier.

Secure yourself with a Backup

Always remember to backup all your files and content. You never know when your system might need to be updated or when you might fall victim to a hacker attack. It is highly recommended to keep your data updated to keep the downtime to a minimum.

Get your eCommerce site protected and prepared with real-time automated backups through VaultPress specially optimized for WooCommerce websites.

Allow Speedy access with CDN

Fast-loading websites have reduced bounce rates, improved user experience and higher ranking in SERPs. CDN (Content Delivery Networks) services can take care of delivering heavy files like images and CSS sheets from a server geographically close to the user and optimized for speed, thereby substantially reducing page-load times and giving your website a huge boost.

Use MaxCDN which is reliable and offers competitive rates.

Get Users to participate

Today’s buyers love to share their views and reviews, especially on social media platforms. Let your customers share their reviews and ratings on your products and services on your websites and let everyone know what they liked and (what they didn’t). These reviews can give you good insight on what is working for you and where you can improve to increase customer satisfaction. A report shows that 85% of online shoppers will make a purchase only after reading online reviews.

Use Review for Discount and Testimonials by WooThemes that allows your customers to give you reviews and testimonials respectively for your WooCommerce-powered website.

Conclusion:

With Woo-Commerce integration and these 10 Tips shared above, we hope you get your eCommerce website up and running successfully.

Potenza Global Solutions is a WordPress Development Company that offers responsive website development and custom eCommerce development among other IT solutions.

Top 5 Mobile Commerce Trends That Retailers Embrace In 2017

WordPress Development, WordPress PlugIn January 30, 2017
Top 5 Mobile Commerce Trends That Retailers Embrace In 2017

Mobile commerce- The next Gen E commerce is taking the world over as mobile usage is amounting to gazillions.

The year 2016 witnessed the amazing growth in online selling through mobile apps, and 2017 is anticipated as the most promising and exciting for mobile commerce.

According to the smart insights report, “The mobile commerce is expected to get double and projected to become a $250 billion market by 2020.”

The interesting stats stimulating the retailers to get prepared for the shift to keep pace with the changing customers’ trends. Here are hard-to-resist 5 mobile commerce trends that more and more retailers will be following in 2017.

Investment for amazing customer experiences

In a survey, it’s concluded that customers are ready to pay for better experiences. Understanding the influence of new technology, the retailers are embracing augmented reality, virtual reality, and wearable technology.

Augmented reality allure the customers to do shopping, virtual reality let the customers feel the product before making actual purchase and wearable technology eliminate the hassle of taking out the mobile out of the pocket.

Analytics and predictive technologies takes important place

A push to the personalization is on the rage and increasingly retailers are crafting the solutions that’re tailor-made to the customers’ needs and interest.

The analytics solution will be highly in 2017 used to recognize the customer’s needs, the shopping behaviour, and the preferences to take the intelligent merchandising decisions.

Consequently, the customers will get delighted when instead of bombarding of discount notifications, they get messages related to what they are looking to buy. It makes the online marketing worth rewarding and don’t forget the personalized retargeting as well.

Mobile wallet will become new standard

During Ecommerce web development or M-commerce app development, the retailers integrate the myriad of the payment options to enable the users checkout with a  great ease.

Mobile wallets like- Apple pay, Walmart pay, PayPal, or Google wallet are highly in use and expected to account 60% of the gross transactions happen in 2017. Even, it’s predicted that customers will drift away if they will be asked to enter the plastic card info to make the payment. Ensure your store allows the customers pay using the wallets.

Leveraging social to sell more

Social channels are the biggest drivers that are helping the retailers to tap into social to widen the reach to the customers and improve the conversion rate. On an average 60% of the USA adults spend most of their time on the social media using mobile.

With social feeds, the gross sales and traffic volume can be uplifted to an unimaginable level. See how.

The Facebook store or social posting are the best examples of it wherein the products’ description appear on the Facebook, or Instagram and when the customers click on the product they will be redirected to the online store.

Adherence to the timely delivery

With mobile usage, the customers prefer to get the things in the real-time, but it’s not possible with online shopping.

However, same day delivery or delivery within a few hours has become a trend that customers look for and even ready to pay extra for such services. To stay ahead in the competition, Amazon has taken an initiative of drone delivery where the orders can be delivered in 13 minutes.

It’s all about what customers expect and what E-retailers are trying to do. With multiple shipping options and timely delivery, the retailers can win more customers in 2017.

Top 15 Irresistible Things To Make Most Out Of The WordPress In 2017

WordPress Development, WordPress PlugIn January 30, 2017
Top 15 Irresistible Things To Make Most Out Of The WordPress In 2017

WordPress- the potent CMS website development tool is powering the websites from the time when it was considered as the most beloved platform to build the online presence. With time, other technologies have also emerged that are giving the tough competition to the old-aged platform.

To step in with the changing website trends and businesses needs, the platform has also evolved and upgraded many times to enable the websites to offer rich functionalities to the users of which they are in the pursuit of.

Take a look at the versions on which the WordPress websites are running that in total boasts of having 27% of the market share.

WordPress platform is offering various opportunities to the WordPress Development Company and the WordPress Developers to experiment with the technology and bring forth some innovations.

Let’s outline all the things that one can achieve with WordPress:

Website development: Certainly, you can take a plunge to the platform to go online and make your presence on the webbed world.

Begin blogging: Knowledge sharing is good. If you start writing the blog posts about the expertise you have in the area that others may have a need of. Your services will soon get viral.

Open an Ecommerce shop: The online shopping is all the rage. Leverage the platform and the tools it offers like- WooCommerce to create an E-shop where you can sell anything. Besides, integrating the physical store would improve the footfall.

Start offering marketing services: Once your website starts getting the huge traffic, you can turn it to revenue generator machine by providing a space on your website for the advertisements.

Build a membership site: When the user base reached a certain level and you got enough loyal users who love to access and read the content regularly. Make the service premium by providing access to the special content only to the members.
 

Form a subscriber email list: Email marketing is an obsolete marketing technique that still works and for that, you always have a need for email id, which you can easily get from the members who have subscribed to your website.
 

Ride on the website success: No matter what you are good at, either in WordPress programming, website designing, SEO, digital marketing or security aspects, you can display the expertise you have and captivate the business.

Bring the keyword at #1 position: Ranking the organic keywords on the top of the search engines is quite a task. But, if you can make it done, the number of the leads in the funnel would increase.

WordPress beta version testing: You can make the valuable contribution to the WordPress community by installing and testing the beta version released, and reporting the bug if found any.

WordPress theme development: Although thousands of the themes are available, but every theme holds a significance. So create a theme that’s valuable and offer great benefits when integrated because this utility will bring the revenue.

Craft the WordPress plugin: If you are proficient in PHP coding, then the plugin development would be easy peasy for you. When you find any problem to fix or the code that makes the work better, create the plugin.

Active participation on WordPress forums: Many people put the questions on the support forum to get the right answer. By generously helping others with right answers, you are making a contribution to the WordPress community and building the authority.

Engineer the website that loads in 1 second: It sounds impractical, but you can create such website by installing the Hummingbird plugin to improve the website performance.

Make a record of building a hacker-proof website: Don’t let any bad guy make the life miserable with the injection of malicious software at ease. Make their efforts impossible with a robust website development.

Remove the malicious software: As a security geek, you can help the businesses get rid of the software that are stealing the crucial data with a proper research.

Conclusion

The leading WordPress Development Company are looking to hire WordPress Developers that have the ability of to build WordPress websites tailor-made to the business needs. Even, there is a lot more that you can do with WordPress. So take the challenge and keep innovating.