car dealer Archives

Car Dealership Business Plan: 5 Things You Need To Know When You Start

By Potenza Business, Car Dealer, WordPress Theme December 10, 2022

Things You Need To Know When You Start A Car Dealership Business

If you have been an automobile geek and have always dreamt of starting your business, then a car dealership is the right choice for you.

There has always been a constant demand for new and used cars among customers, which is why starting a car dealership business will work wonders for you.

But before you start your business, you need to understand that there is a lot more to it than just the idea or dream of establishing it. There are a lot of things and factors that you need to take into account before you start your car dealership business for it to run successfully.

Here is a list of things that aspiring car dealers need to know and implement when they plan to start their dealership business.

Let’s get started!

5 Things To Start a Car Dealership Business

Determine the type of dealership

The first thing you should figure out is the kind of car you would like to sell in your dealership. Before you start your business, you need to decide whether you want to deal with new or used cars.

With a new car dealership, you will have to know that the initial investment is substantially higher than a used car dealership. That means you will likely have to finance your investment from investors or any bank.

On the other hand, a used car dealership will have lesser investment costs whereas, the profit you earn will also be potentially low.

So here is a tip! If your budget is tight, you can start with a used car dealership, and as you get a good hold on selling cars, you can invest in a new inventory offering a wide range of cars over time.

Research, Research, and Research

Research is very crucial when it comes to successfully establishing your business. Once you have identified the type of cars you want to deal with, you will now have to conduct thorough market research and analysis.

You need to research what type of cars customers of different age groups are interested in buying and which brands they prefer the most. Not only this, you will have to conduct a competitive analysis, which means you will have to research what your competitors, i.e. other dealers are selling.

It will help you to understand if there is enough demand for the cars that you intend to sell in the market or not.

Create a Structured Business Plan

Starting a car dealership business requires a lot of careful planning. A well-structured plan is essential for success as it will not only map out the details of your business but also save you from uncertainties.

You will have to perform some critical tasks and cover certain costs before starting your business and inviting customers. That includes costs associated with retail space, business registration, inventory setup, licensing fees, and a lot more.

Considering the costs involved with starting a car dealership business, preparing a business plan will help you spend the funds wisely, irrespective of whether you have chosen to finance your investment or not. Getting the funds and spending them wisely, are two of the most critical steps in successfully starting your dealership business.

Choose your Location Carefully

One thing that you surely need to know is that location plays an important role when it comes to starting any business. There are a few factors that you need to take into consideration while you are choosing a location for your car dealership.

To begin with, you will have to choose a location that will support your business. Meaning, that the more populated a place is, the more sales you will make.

Next, what you need to make sure of is the visibility of your retail space. You are more likely to draw few customers if your store is in a not-so-open space or the visibility of your store gets blocked.

Retail space is likely to stand out and attract a lot more customers if it is alongside a high-traffic road.

Also, do keep in mind the location of your competitors. Opening a dealership right next to them has its own set of advantages as well as disadvantages. Choose wisely after careful consideration.

Mark Digital Presence

There are chances that the car buyer may not visit the store apparently because they do not know that your store exists or because they find it time-consuming.

In such cases, you need to make sure that you run a good ad campaign while starting your business so that buyers know about your dealership and what it has to offer.

Moreover, car dealers should create a well-functional website for their business that will attract a lot more potential buyers and provide them with an unmatched user experience. You can quickly create a website and manage your dealership business digitally with the help of WordPress themes. You can check out this automotive WP theme if you are looking to offer some exceptional features to your customers.

In addition to this, you can increase the visibility of your business digitally through social media handles. With this, you will be able to share images of the cars that you sell and redirect potential buyers to your website by adding a link.

Wrap-UP

I hope this post has helped you understand which things you need to focus on before you plan to start your car dealership business. Proper planning and consideration will always help you establish a successful business, attract buyers, and boost sales.

Top 7 Car Dealer Website Templates in 2023

By Potenza Car Dealer May 5, 2022

Top 7 Car Dealer Website Templates in 2022 ( Premium)

Every business should think about having an online presence because the online shopping industry has grown tremendously. The pandemic has dramatically affected the shopping behaviors of the customers. Today, when someone has to purchase a car, even the buyers consider going through the car dealer’s website.

It helps them understand your company’s experience, mission, vision, products, and services. Therefore, if you invest in an effective website, you’ll gain the visitors’ trust, and they may convert themselves into customers. However, it can be challenging to build a website on your own. So you can hire a web development agency to help you with it. Additionally, we have a few car dealer website templates that can help you too.

Best 7 Car Dealer Website Templates

Your website has to resonate with your car dealing business. According to research, only 1/3rd of the buyers know which car they have to invest in. Almost 95% of people use a digital source to gain knowledge. However, the customers won’t go into the minute details of your website; they’ll scan. So your car dealer website should be responsive and informative with the goal of providing an ideal customer experience. Below are some templates you can use according to your needs.

Car Dealer WordPress theme

Car Dealer is one of the best automobile themes with cutting-edge features, functionalities, numerous page layouts, various customization options, and much more.

There are 14 Unique Car WordPress Theme Layouts that you can choose from as per your company’s requirements. Importing inventory isn’t a tough job with this theme. You will be able to automatically import your car inventory with the help of Web Manager Data Integration.

Not only this, the Car Dealer theme is speed optimized, and speed plays a vital role in user interaction and SEO to boost your organic reach. It is a simple-to-use and easy-to-install highly customizable theme designed to meet the automotive industry’s needs. If you possess a car dealership and plan to build a website, you know where to head.

Grand car rental

The grand car rental is a professional car dealership website designed with four demos. Each demo has a unique perspective and styling to adjust to your business. However, they are available for a common purpose, i.e., car dealerships, rentals, showrooms, and more.

You can get a hold of the entire template with 80 incredible HTML pages reserved for blogs, galleries, shops, about, contacts, portfolios, and more. It also has essential components and widgets to make functions better. This template is impressively responsive, has quality pixels, is retina-ready, and maintains visitor engagement.

Motorworks

Motorworks is a premium, well-designed, flexible, professional, and functional car dealer website template. It also has developed visuals, impressive graphics, and functional features. Mainly it’s an advanced Bootstrap framework that effectively ensures following the latest web standards.

This template is also entirely responsive, has grade pixels, is retina-ready, and supports visitor engagement. The best part is that you can easily customize your site according to your requirements with refined color schemes, awesome fonts, icons, diverse layout styles, and numerous demo options.

Carsao

The carsao template is ideal for every automobile business. It has four pre-designed home pages, with a divergence of homes and inner pages. Moreover, it has an Elementor page builder that features various elements for you to get started. Fortunately, it can also connect with Woocommerce to make your transactions easier.

This template lets you effectively customize your site’s options, header and footer, siders, menu, carousels, and more. This template is also very responsive, has perfect pixels, is retina-ready, and encourages visitor engagement. You can also use SEO and codes to enhance the customer UI experience.

Sayara

Sayara is a very functional website template with the necessary features that suit car dealers and businesses in a similar niche. It has pre-made demos featuring advanced page builders to professional pages that you can ask experts to customize. Moreover, it offers a beneficial real-time AJAX product search option for customers to browse options on your site effortlessly.

This fantastic template supports WooCommerce, Contact Form 7, Google Maps, WPML, and more. Additionally, Sayara has a Bootstrap & Redux framework, enhancing its security and reliability. It’s also responsive with perfect pixels that enhance the visitor experience.

Motoro

Motoro is another professional and attractive car dealer website template with pre-built demos, a home, and other inner pages. It allows you to experience useful plugins like Visual Composer, Slider Revolution, Essential Grid, and Ultimate addons within your package. Motoro template works with major web browsers, is visually engaging, and has responsive graphics.

Moreover, it helps you design your entire website interface with distinct customizing options. this theme is also compatible with Woocommerce, which allows smooth transactions for your business. Advantageously, you also get to have product listings and shop pages for your automobile business.

CaLeader

One of the most reliable website templates for car dealers is CaLeader. Every business owner in automobiles can use this theme. You are free to rely on this template as it offers periodic updates for better performance. Besides, you can easily customize the site according to your business goals and preferences.

It also works with the advanced Bootstrap framework, making it flexible and secure. You can choose this theme as it’s responsive and visually appealing too.

In the end,

If you’re in the automobile industry and need to extend your business, you should consider building a car dealer website. It’s reliable to choose from the car dealer website template options suggested in the above article that offer customization and essential features. Now is the time to make your business shine!

Car Dealer Mobile App: 5 Ways to Revitalize your Car Sales

By Potenza Car Dealer March 24, 2022

Car Dealer Mobile App: 5 Ways to Revitalize your Car Sales

It is a fact that a large percentage of people’s time is spent on their phones, and the majority of that time is spent on mobile applications. This is why businesses and corporations are increasingly using mobile applications. There are endless ways in which having a mobile app can be useful for a business.

Whether it’s an eCommerce website or an online food service, all are merely trying to connect with their consumers through the development of mobile apps. Since smartphones are becoming more and more popular, the number of applications designed for specialized industries has also increased dramatically.

In addition to enhancing a company’s online reputation, these applications are valuable and helpful in changing the way businesses operate. Over half of millennials want businesses to have an app so that they can access their services quickly and effectively.

The same is true for the automobile industry. Car dealers and automobile manufacturers have also started creating mobile apps for their brands. Mobile app development for car dealerships is on the rise since it provides customers and dealers with direct access to one another. In this article, we will be discussing ways in which a car dealer mobile app can help auto dealerships increase their sales.

5 ways to increase sales with car dealer mobile app

Mobile App users spend more money

A 2014 DME automotive survey found that app users were 73% more likely to buy and 25% more likely to schedule servicing sessions than non-app users. This provides ample opportunity for car dealers to gain benefits from their investment in mobile application marketing.

Moreover, they spent 7% more money on a vehicle than non-app users, according to research conducted by Cars.com. This allows car dealers who adopt mobile technology to build lifetime relationships with all millennials, leading to recurrent sales.

Provide clients with the details they need to make informed decisions

This is an excellent approach for a business to directly connect with automobile buyers since many people use mobile devices nowadays. Mobile users are 72 % more interested in visiting the car dealership than those who don’t use it.

The easiest strategy to gain more customers for your dealership is to provide useful information about it. Consumers typically report feeling driven to visit a dealership after conducting internet research.

As a result, a car dealership must present prospective customers with all the information relevant to the auto-buying process, such as market price and financing choices and tools for comparing different models of vehicles. This is why having an informative app can be quite beneficial as it can influence a consumer’s purchasing behavior.

Geofencing Enhances Competitiveness

While geofencing helps dealerships keep in-store customers interested in the buying process, it also allows them to lure prospects away from competitors. Geofencing is a technology used in apps to create invisible boundaries around a dealer’s property and competitors’ properties in the area.

Dealerships can use geofencing to send special offers to prospective customers within a fixed radius of the dealership and track the prospective customer’s precise location in real-time.

You can even “sweep” customers away from your competition by sending them the correct message at exactly the right time, provided they’ve already downloaded your dealership’s mobile app. Using a push notification to inform customers that they can get a better deal if they act right away can be an extremely effective marketing strategy.

More conversions

You can increase conversion rates by sending timely promotional messages that drive customers to take action. All e-commerce businesses struggle with issues like abandoned shopping carts.

Many customers abandon shopping carts before they can complete their purchases. Push notification campaigns can help you overcome this issue and regain lost customers.

Using mobile app features like push notifications, e-commerce businesses can retarget customers who have abandoned their shopping carts by offering them attractive deals right on their smartphones.

This is the most effective strategy to boost sales since you’ll be retargeting individuals who have already expressed interest in your dealership.

Apps foster long-term customer loyalty

While dealers are responsible for the initial sale of vehicles to customers, apps can effectively strengthen long-term relations with customers. After purchasing a car, it has been found that owners tend to spend more money on its maintenance.

Customers will undoubtedly seek out routine maintenance for their vehicles and are more likely to pay attention to car dealer applications when it comes to car servicing.

And the ones who have the app installed are often more likely to schedule service appointments for their vehicles than those who don’t.

As a result, with the help of an app, car dealerships can make more revenue through their service departments and build long-term loyalty with their customers.

Wrap-UP

Car dealerships have been hesitant to embrace mobile marketing tools for years. When it comes to mobile apps, most car dealerships don’t understand how to get leads and turn them into sales.

New-generation automobile buyers are more likely to purchase from dealerships that have developed effective mobile apps for their business. Thus if you happen to own a dealership, you need to get a car dealer mobile app built for your business without giving it any second thought.

What makes Car Dealer WordPress theme the best solution for the car dealer business

By Potenza Business, Car Dealer November 2, 2021

What makes Car Dealer theme the best solution for car dealer business

If you plan to start a car rental, car service, dealership, or garage business, you will see different ways and approaches to boost your car dealer business on the internet. Moreover, with everything going online, the first suggestion that you will see to boost any business is to build a website.

Building a website has never been that easy, thanks to WordPress themes. One of the most effective ways to build a website for your dealership business is by choosing a Car Dealer WordPress theme.

BEST WORDPRESS CAR DEALER THEMES

There are various platforms to build a website for car dealerships or rental services like Magento and Joomla, but WordPress is the best among all. Moreover, there are many plugins available on WordPress to enhance the functionality of a website. Let us tell you why WordPress themes are the best solution for the car dealer business.

WordPress Car Dealer Theme

This wonderful premium Car Dealer WordPress theme has been specifically designed, keeping the motorheads in mind. Every aspect of the theme has been developed to create a stunning website for the car and automotive industry.

We guarantee you that it will be very much reflected in our themes. They are made using clean coding standards, and they will function well with the latest version of WordPress. Websites built using our theme are responsive, feature-rich, and user-friendly. The theme carries a professional, effective, and impactful design that will please and appeal to the users. The cross-browser compatibility and responsiveness of the theme enable it to function at its best across all platforms. Our Car Dealer WordPress Themes is Compatible with all browsers like Google Chrome, Mozilla Firefox, Opera Web Browser, Safari Web Browser, Internet Explorer, and UC Browser.

Our goal is to provide satisfaction to our customers. Thus we have developed this theme keeping in mind your needs, wants, and requirements. Our premium WordPress car dealer theme is loaded with the latest features and developed by a professional team of experts that make it stand out.

Our team has been committed to providing solutions to customers if they face any issues during theme installation or setup.

Why should you Purchase Our Car Dealer Theme?

You may have checked and researched a lot on the internet(web) for long hours to find the one right theme for your website. You may have been perplexed by the number of choices available, and you probably could not come to a conclusion. Well, this is normal. You just need the right information that is going to help you in making the decision.

Our excellent theme is filled up to the brim with all the latest features and exclusive functionality that will be both helpful and appealing to the users. You can be a car dealership owner, biker, motor V-logger, or anything related to the automotive industry. Our multipurpose car dealer theme is the perfect fit for all your automotive needs.

Also, our praise-worthy customer support is one thing that you cannot miss. We give all sorts of support and appropriate solutions to the end users if anything goes wrong. Our themes are simple and easy to install and also offer step-by-step guidance on request. We won’t leave you alone in a challenging situation. Fulfilling our customer demand will always be at the top of our priority list.

Features of WordPress theme for Car Dealer Business

Our theme has a lot of features, and it is a set of specific functionalities. We try to blend the ideal mix of design and functionality into each of our themes. Your visitors will experience a visually appealing and engaging but easy-to-use website.

Below are the features of our WordPress Car Dealer theme, and they are as follows:-

WebManager Data Integration
Speed Optimization
Fully Customizable Website
Mobile-Friendly
User-Friendly
Responsive Design
Favicon, Logo, Title and Tagline Customization
Simple menu option
Vehicle Review Stamps
Search Engine Optimization (SEO) Friendly
Geo-Fencing Technology
Full-Width Template
Background Image Option
Compatible with the latest WordPress Plugins like WooCommerce and Visual Composer
Footer Customization Options
Custom Backgrounds, Colors, Headers, Menu and Logo
Disable and Enable options on all the sections
Responsive layout for all the devices
Support 800+ Google Web fonts
The one-click DEMO data importer
RTL(Right to Left) languages support
Full-Width Template
WooCommerce Compatibility
Cars and Brands Plugin Functionality
Awesome GIF Preloaders
Six Working PHP Forms like Contact form, Request More Info, Schedule Test Drive, Make an Offer, Email to a Friend, and Financial inquiry.
High-Quality Documentation
Custom Page Templates
Sticky Headers
Built with HTML5 and CSS3

Additionally, we also provide WordPress installation on your host with the SEO plugins along with your logo, contact forms, and search engine-friendly setup.

So what’s the wait for? Reach us now.

Car WordPress Theme: A Solution for Online Car Dealership Business

By Potenza Car Dealer, WordPress Theme June 25, 2021

Car WordPress Theme: A Solution for Online Car Dealership Business in 2021

Do you know how important it has become to get your traditional business online? Do you know you can now quickly transform your traditional Car dealership into an online business using our Car WordPress Theme?

There are numerous benefits to bringing your dealership business online. As there are no location-based business restrictions, potential buyers can effortlessly view your inventory and check out your entire collection in just a few clicks.

Car dealers often get skeptical when it comes to building a website and bringing their business online. They are often bothered with questions like:

How can I grow my business online?
How can I easily show my inventory to my clients?
How can I show all the details about my stock availability?
How can I break the location barrier?
How can I generate a vehicle brochure easily?
How can I easily import and export my inventory
How can I generate leads for my business?
How can I feed my data automatically to a marketing platform?
How can I get more insights into my business?
How can I prove the authenticity of my inventory to my client?

But no more worrying! In this article, we will be focusing on how you can quickly bring your car dealership business online with the help of the car dealer WordPress theme. It is an ingenious and reliable theme package developed by Potenza global solution, a convenient solution for car dealers and the entire Automotive industry.

All you have to do is follow the steps given below to bring your car dealership business online in no time. Let’s begin:

5 Steps To Start a Car Dealership Business with Car WordPress Theme

STEP 1: BUY A DOMAIN NAME

What is a domain name?

It’s just like your business name. Visitors use your domain name to visit your website. Many domain name registrars are available online, from where you can buy a domain name for your business.

We would highly recommend you go with Bluehost to buy your domain name. However, there are many other Domain registrars you can choose from; here is a list of some top domain registrars.

STEP 2: BUY A HOSTING PLAN

What is Hosting?

It’s just like renting a place for your showroom. Hosting will store your entire website data and all the files and images needed to run your website.

There are a plethora of hosting providers available. However, we would suggest you go for Bluehost WordPress Hosting as they have the best support and maximum uptime.

Please check the recommended server configuration for proper theme functioning:

Note: Theme requirements:

– PHP version 7.0 and higher

– Memory limit – 128M or Higher

– max_execution_time – 180 or Higher

– Upload max file size – 32M or Higher

– post_max_size – 32M or Higher

Make sure your server is set up correctly and the theme and content have been loaded successfully. Proper server configurations will ensure fast speed and better performance.

STEP 3: CHOOSE A CAR WORDPRESS THEME

Our preferred choice of platform is WordPress as there are many benefits, including but not limited to:

It is effortless and straightforward to use and maintain.

WordPress is 100% free.

WordPress is open-source. You can do anything by tweaking the code, files, and records.

It is very manageable, which makes updating and maintaining your website easy.

There is a wide choice of plugins available to install as per your need to add more features to your site.

Now let’s get back to choosing a WordPress theme for your car dealership business. Below are some compelling reasons why you should use the Car dealer WordPress theme by PGS for your automotive business:

There are 14 Unique Car WordPress Theme Layouts to choose from as per your business needs.
You will be able to automatically feed your vehicle inventory with the help of Web Manager Data Integration.
Our theme is optimized for speedy performance, and speed plays a crucial role in user interaction and SEO to grow your organic reach.
Our Dashboard uses analytical tools to gather data and generate reports, show total users, page views, bounce rate, Average sessions, sessions, and leads. These reports let you know precisely how your website performs and gather valuable insights into your customer behavior.
Customization is the key to our theme. We have many preloaded options to customize the design, color schema, header, footer, preloaders, sidebar, and blog layout. We also have our team of experts that will get the customization done for you.
A vehicle review stamp is an excellent feature to authenticate your car inventory. It helps show your vehicle badge to display certification or review/ratings of vehicles from vehicle valuation providers like Carfax.com, Kelley Blue Book, PureCars.com, and Dealer Certified Logo.
The theme’s Geo-Fencing feature uses smartphone technology to directly target customers who are visiting your competitors. Once they cross-check for deals on the internet, your website can instantly pop up with the best deals to make them reconsider their shopping destination.
Import and export feed helps you export your inventory from 3rd party websites such as Cars.com and Autotrader.com or import your stock from WebManager (by AutoManager), an online automatic inventory importer and data integration platform.
Promo code helps you identify your marketing efficiency; this helps you determine which campaign is driving more sales and leads for your business.
Vehicle Brochure generators generate a PDF brochure for your car inventory with all the details your customers need to know before buying a car.
Add a vehicle The Add-on feature is our favorite because it helps in breaking the traditional barrier in increasing your car inventory. With this feature, anyone who wishes to list their car for sale can update using the website. All you need is to get sellers, and you can earn money through seller subscriptions without any investment or holding a vehicle in possession.
With the help of the Visual Composer, you can easily modify and change the look and feel of your website all by yourself. It comes bundled with this theme.

If we don’t have any element that is a must for your business, talk to our support team and request the feature as we regularly update our products. The theme comes with a lifetime free upgrade offer with six months of support. So what else do you need?

STEP 4: INSTALLING WORDPRESS

Installing WordPress is very easy; you will need Domain and hosting, which we have already discussed initially. If you go with the Bluehost WordPress hosting plan, it comes with WordPress pre-installed on your domain name. After you log in to your Bluehost account, you will see your WordPress site under the My Site tab; now, click on “Login to WordPress”. You will be quickly redirected to the WordPress admin panel.

Click on the ‘Create Site’ button under the ‘My Sites’ tab to get started.

This will lead to a guided WordPress installation wizard. You will be asked to provide a Site title and an optional tagline.

After this, it will ask you to select a domain name and path for installation. Keep the path directory blank as this will install WordPress in its root directory.

The installer will set up your WordPress site, save all the login credentials.

You might be wondering how to install WordPress if it’s not Bluehost and some other hosting provider.

Don’t worry; we recommend you to read the wpbeginner guide on how to install WordPress.

Now that WordPress is installed and your site is running, the next thing you need is to give life to this website by installing the Car WordPress theme.

STEP 5: INSTALLING THE CAR DEALER WORDPRESS THEME

The WordPress website is already set (for installing & modifying the WordPress theme refer to WordPress setup documentation), the next step is to install the theme. There are four main ways to upload the theme:

Option 1: Via the “Envato Market” plugin (recommended)

If you already have the “Envato Market Plugin” installed on your site, then go to Admin > Envato Market and install the theme from there.

If not, then download the plugin by clicking on this link and install the plugin on your site. After installation, you need to configure it. Just go to this link to learn how to configure this plugin.

Then go to Admin > Envato Market plugin menu and install the theme. The theme would be available to install, so you can easily install it.

Option 2: Via FTP client

Use an FTP client such as FileZilla, FireFTP, or Cyberduck (if you are a Mac user) to connect to your hosting account.

Navigate to where WordPress is installed and locate the /wp-content/themes/ directory.

Find the zip file called “Car Dealer.zip” in the downloaded file, unzip it, and upload the folder to the folder /wp-content/themes/.

Once the upload is complete, go to Admin > Appearance and activate the Car Dealer theme.

Option 3: Through the native WordPress theme uploader (not recommended due to the big size of the theme)

First, you need to unzip the downloaded file and find the zip file called Car Dealer.zip.

After this, you have to go to the Admin panel > Appearance > Themes (see the image on the right), click on the Install Themes tab, and in this section, click on the Upload link in the top left corner.

After that, a new form will appear to upload the theme. Select the Car Dealer.zip file from your local file system and submit the form.

Now that the theme is installed, we need to install and activate all the necessary plugins.

Option 4: Theme Installation Wizard ( Best to use)

The Car Dealer WordPress theme comes with an easy installation wizard. To perform this, you have to perform any one of the above options to install and activate then you need to implement the 4th option.

We would recommend you go with the 2nd option and then follow the 4th option.

Easy Click Installation Wizard

Once you activate the Car Dealer WordPress theme, you will see a Run Setup Wizard on top. Now you need to click this button

Click on Let’s Go

Enter your license key and click activate

Click Continue

Create and use a child theme

Click Continue

Select all required plugins and click on Continue

A plugin is installed, Now choose your default content from all the designs you like and click on Continue

Now you will see the help and support page; click on Continue

Now you are ready to go

Your site is loaded with all the default and demo content, all you need to do is replace the data with yours, and your car dealership business is online.

If you want to know more about the car WordPress theme, you can refer to our documentation.

You can also assign this documentation to your team of developers or you can hire us, and rest assured while we do it for you. We hope you find this article helpful, and we believe that you can now easily bring your car dealership business online with the help of our Car Dealer WordPress theme.

What Factors to Consider while Choosing the Best Yacht and Boat WordPress Theme

By Potenza Car Dealer, WordPress Development, WordPress Theme June 18, 2021

What Factors to Consider while Choosing the Best Yacht and Boat WordPress Theme

If you own a yacht or boat rental business, you probably know that it never faces a downturn. But you can also not deny the fact that your clientele includes highly tasteful individuals with fruitful income, which is why you are always on your feet to ensure your prospects that your business is responsible and has a good reputation.

This is probably the reason you look for different ways to keep them hooked up so that you can rent out your vehicles to them. If you rent out water vehicles, such as yachts, boats, and similar, a WordPress website is going to save you hours of the time of your business operations.

Needless to say, this will help you increase brand awareness, reputation, automate your bookings, generate more revenue and streamline communication with your renters. Whether you have just started or have had years of experience, creating a website for your business is always a great idea.

In this post, we will outline some factors that you should consider while choosing the best WordPress theme to create a website for your Yacht and Boat Business.

The factors to consider while choosing the best yacht and boat WordPress Theme:

Responsive Design: Buyers use different devices like desktops, tablets, and smartphones to access your website. Thus choose a yacht and boat WordPress theme that is responsive, has excellent design, and is perfectly navigable on any of these screens. The theme should offer a wide range of layouts with enough space to fit all your inventory correctly and loads quickly.

Social Media Sharing: If your customers liked your service, they would be more than happy to share it with their friends. Choose a WordPress theme that incorporates social media sharing, which will allow your customers to share and direct new visitors to your website quickly. This is one marketing technique that will get you more clients without paying a single penny. Isn’t that great?

Browser Compatibility: Chrome is by far the most dominating browser used today but not the only one. Firefox and Microsoft Edge have a significant presence as well. And not to forget Safari on macOS. Choose a Yacht and Boat WordPress theme that offers cross-browser compatibility so that your website is rendered perfectly irrespective of what browser your customers use.

Stunning Galleries: This is the only means to earn revenue for your yacht rental business. It is rightly said: A picture is worth a thousand words, so let your yacht and boats do the talking on your behalf. Almost all WordPress themes offer galleries today. But what’s important to check is that if it can store large images and loads them quickly. If your page takes a long time to render the images, a prospective buyer might lose patience and leave your website. So choose wisely!

Blogs: Not only is it essential for optimising your website for search engines, but it also keeps your customers informed about your services. A blog can be an excellent way to engage your customers, mainly if it includes relevant pictures and videos. Choose a WordPress theme that offers attractive blog layouts where you can write and discuss your yachts and boats in general.

Choose The Perfect Yacht and Boat WordPress theme and Get Started – Now, you are well aware of what to consider when choosing a WordPress theme for your website. Each theme you come across will have its own set of pros and cons. All businesses have different models, so a theme that works for them might not work for you. Invest your time in presuming how your website must look and function, and then select a theme accordingly. A website will be the online footprint of your yacht and boat rental business, and hence you should choose it wisely.

Top Features of the Car Dealer WordPress Theme

By Potenza Car Dealer, Website Design and Development, WordPress Theme April 22, 2021

Top Features of the Car Dealer WordPress Theme

One such theme that people today rely on for building an effective online presence for their dealership business is the Car Dealer WordPress theme.

Choosing the right car to buy requires a lot of careful planning and consideration. It is one big decision a person will make in his life after conducting thorough research. And with every bit of information available on the internet, potential car buyers spend most of their time researching online.

It is enough to signify why car dealers should invest in a high-quality WordPress theme that will help in building a feature-rich and aesthetically appealing website. A perfect kind of theme has all the necessary features and information that the buyers need for making informed decisions.

One such theme that people today rely on for building an effective online presence for their dealership business is the Car Dealer WordPress theme.

In this blog post, you will learn some of the top features of the car dealer WordPress theme, which makes it the leading choice in the automotive industry.

Features of Car Dealer WordPress Theme

Design Options

The car dealer WordPress theme extends 14 different layouts that let you build a creative and unique website without having to code. It will help you create beautiful pages with elegant design and style that will help you attract audiences.

The theme offers six different types of listing page layouts and three styles of car description pages that will allow car dealers to list their inventory and its details in a professionally appealing manner.

Not only this, the theme has seven predefined headers and three predefined footer styles that let you create an eye-catching website, head to toe.

Call to Action Listings

Once visitors reach your listing page, you will want them to perform some actions to understand their interests. The theme’s three different vehicle description page templates include detailed vehicle information, attractive photo galleries, and a finance calculator that will give buyers compelling reasons to buy from you.

The theme offers six different forms on the car details pages that will allow buyers a convenient way to contact you. If everything that a potential buyer needs is readily available to them, they are more likely to get in touch with you.

WooCommerce Support

With WooCommerce, adding a store to your website has never been that easy. The Car Dealer WordPress theme. supports WooCommerce integration that will allow you to convert your WordPress site into an e-commerce store.

Once you enable WooCommerce, you can start selling products on your website. You can choose to sell anything from cars and accessories to automobile parts and solutions.

With WooCommerce integration, you get numerous features and add-ons, using which you can offer products and commercialize your website.

Allows End-users Listing

One thing that is so unique about the Car Dealer WordPress theme. is that it lets you monetize your website and convert it into a marketplace.

The theme front-end submission plugin allows users to register as a dealer on your website. Post-registration, you can set the number of cars that the users can list and the number of images they can upload on your website.

You get the option to monetize your website by offering paid subscriptions to users, with which they can list the number of cars and images as per their will.

Documentation and Video Tutorials

The car Dealer WordPress theme comes with detailed documentation that makes it all the easier for you to configure your dealership website.

The step-by-step documentation has all the information that you will need to understand the theme’s features and functionalities. Not only this, but it also has easy-to-follow video tutorials in case reading is not your cup of tea.

Exceed your business expectations with the Car dealer WordPress theme

The above are some of the main features of the car dealer WordPress theme. This theme will give a highly professional appearance to your dealership website that provides it instant credibility. It has all the core features that you need to list your inventory in style, generate leads, and achieve your targeted sales with much ease.

If you want to learn more about the theme offerings, you can visit this page and, if you have any doubts, you can contact us or write to us in the comments section below.

How Car dealers can turn their website into a marketplace using the Car dealer WordPress theme

By Potenza Car Dealer, WordPress Development, WordPress Theme April 5, 2021

How Car dealers can turn their website into a marketplace using the Car dealer WordPress theme

The Car Dealer WordPress theme lets you create a seamlessly beautiful and fully customizable website for your car dealership business. This theme has been designed considering the automotive industry needs and offers exceptional features and user experience to end-users.

One such great feature comes packed in the form of their car dealer front-end submission plugin, which you can enable to let visitors add their car on your WordPress website. This plugin will let you turn your WooCommerce site into a marketplace by allowing users to register and submit their car on your website with the help of a frontend submission form.

Once a user registers and adds a new vehicle, its status will remain pending until you approve it. This way, you have complete control of what goes on your website, and the cars will be available on the car listing page only after you publish them. Thus with this, the end-users get the benefit of selling their car on your platform.

The visitors will also get an option to sell their cars in exchange for a trade using the theme’s Trade-in Appraisal form. The visitors can fill up this form available on the car details page, with details of the car they would like to sell. In return, they get to sell their car or trade a car in exchange from your dealership website at a discounted price.

Monetizing your website with the Car Dealer WordPress Theme

What’s interesting is that the plugin will not only turn your car dealer website into a marketplace but also lets you monetize it.

Yes, you heard it right! Car dealers get the advantage of monetizing their website with the help of this add-on feature.

You get the option to set the default number of cars and images a user can upload once they register as a dealer on your website. You can then monetize the site by offering the users the option to pay and subscribe to various pricing plans if they want to add more than the default number of cards and images on the listing page.

What else do you need? If you are looking for creating an online presence for your dealership business, the car dealer is one of the best WordPress themes to design your website. Apart from the beautiful design and aesthetics, the theme offers excellent features and functionalities, including but not limited to:

Some Features and Functionalities

Creates a fully functional and customizable website with a flexible layout
Offers Speed Optimisation
Effective Lead generation through Forms (Learn More)
Vehicle Front End Submission
Site Monetisation through Pricing Plans
Review Stamps (Displays certificate or review/ratings of vehicles)
Dashboard with Google Analytical tools
Properly structured inventory listing (Offers unlimited vehicle listing comparison)
Easy Import and Export of Car feeds

If you plan to get into the dealership business, you can visit our website to learn more about the car dealer WordPress theme. If you have any queries, write to us in the comment section below or email us at info@potenzaglobalsolutions.com.

How Can Car Dealers Generate Leads using the Car Dealer WordPress Theme

By Potenza Car Dealer, Digital Marketing, Website Design and Development March 1, 2021

How can Car Dealers Generate Leads using the Car Dealer WordPress Theme

In today’s blog post, we will walk you through five options that the car dealer WordPress theme offers on the car details page to help generate leads and connect with potential car buyers.

One thing that matters the most in the automotive industry is to achieve targeted sales. Well, that’s pretty much the ultimate goal for any business.

Other businesses can benefit from repurchases, but that’s not the case with purchasing cars. It isn’t something that people often keep on buying in a year.

That is why car dealers look for ways to constantly generate a good flow of new leads and reach out to them to close a sale.

In one of the earlier blog posts, we explained how car dealers can start their dealership business using the car dealer WordPress theme.

With the help of this theme, car dealers can create a website that is not only well-designed but also fully functional to generate leads.

In today’s blog post, we will walk you through five options that the theme offers on the car details page to help generate leads and connect with potential car buyers.

Generate Leads With Car Dealer WordPress Theme

Request More Info

The car dealer WordPress theme lets you add a form button on the car details page. Potential buyers who visit your website to check the details of a car will get the option to fill out this form and request more information. The site visitors who fill out this form will eventually become your new leads. You can follow up on these leads and give them all the information they need to move them a step closer and make a sale.

Trade-in Appraisal

This one is the most effective alternative when it comes to lead generation. You can attract many potential buyers using this form as it will allow them to sell their old car to you and, in return, get an equivalent amount of discount on their purchase from your dealership website. Alternatively, visitors can also sell their car without any exchange using the theme’s frontend submission add-on.

Make an offer

The next on the list is a unique form that will grab the attention of your website visitors. When a prospective buyer is interested in a car that you have listed on your website, they get the option to request a price for the same by filling up this form. It will help generate some qualified leads that will help you understand the extent of their interest. Now that you know what they are looking for and at what price, it becomes easy for you to convert them.

Schedule a test drive

Sometimes potential buyers know what car they are specifically looking for but cannot visit the store to schedule a test drive. But with this theme, you can give your prospects the option to schedule a test drive right on your website. The visitors can fill up the details in this form to schedule a test drive on their desired date and time. It is a sure-fire way to close the lead!

Financial Form

The theme incorporates a financial form on the car details page, which the potential customers can fill if they consider financing their purchase. When they fill up this form, it becomes evident that financing will make it feasible for them to make the purchase and they can avail of benefits from the payment plan. Thus, this will help you to generate some well-qualified leads that are most likely to convert.

Email to a friend

This one is yet again another unique feature of the car dealer WordPress theme. If visitors come across a car listed on your website, one that their friend is looking for, using this form, they will be able to share the details directly with them. All they have to do is fill in their name, email address, and the email ID of their acquaintance. It will not only help in generating leads but also help in increasing the reach of your website.

Conclusion

It is crucial to have a constant flow of qualified leads for a car dealership business to grow and succeed. When you provide potential buyers with the right kind of information to make the right decisions, they are more likely to rely on you for the purchase. These five options listed in this post will allow your visitors to take the relationship further and end up buying from you.

How to start a car dealership business using the Car Dealer WordPress Theme?

By Potenza PHP Development, Web Development, WordPress Development, WordPress Theme February 27, 2021

How to start a Car dealership business using the Car Dealer WordPress Theme

The Car Dealer is one such premium WordPress theme that works out of the box. This theme has been specifically designed to meet the automotive industry’s needs and guarantees an excellent user experience for both car dealers and buyers.

The internet has transformed the way customers shop across all industries. Today, with a wide range of options and limitless product information on the internet, more people tend to choose online shopping over traditional.

And this stands true for all retail industries, including the automotive industry. In today’s highly competitive environment, if you plan to start a car dealership business, you must have a cutting-edge website that can draw and retain customers.

According to a report by Google and Kantar TNS, more than 90 % of the people intending to buy a car do research online. That is why you need a website that is informative, appealing, and highly competent at driving traffic. But when it comes to building a website, what car dealers do not know is that they can make a professional car dealership website without having to code. But the question is, How?

Whether you are into the car dealership or planning to get into the business, WordPress will help you create a beautiful website with just the right aesthetics and features to improve user experience. And with the perfect WordPress theme, you can build a feature-rich website quickly and digitally manage car dealerships with much ease.

The Car Dealer is one such premium WordPress theme that works out of the box. This theme has been specifically designed to meet the automotive industry’s needs and guarantees an excellent user experience for both car dealers and buyers.

Let’s explore the features that make Car Dealer the most preferred WordPress theme in the automotive field since its inception:

Features Of Car Dealer WordPress Theme

Complete Customization

Car Dealer is more than just a WordPress theme! It is a complete design framework that offers 14 customizable homepage layouts and a wide range of customization options. It lets you customize every page of your website through a visual editor that helps you create a perfectly personalized website for your customers.

Advanced filter functionality

One of the core features of this theme is its advanced filter functionality. Using this feature, visitors can generate customized queries by setting filters and search as per their requirements. Not only this, due to its integration with AJAX, the search results are instantly updated on the same page, thus no more additional page loads. What else do you need?

Easy Import

The Car Dealer WordPress theme is compatible with WebManager that easily lets you manage and import your entire inventory database using a CSV file. Also, you can easily import the information about the vehicle to the listing page by simply entering the VIN.

Review Stamp

Buying a car could be a complex decision-making process. Due to the wide range of options available, it becomes tough to make the right choice. Car Dealer WordPress theme has made this easy for your customers through its review stamp functionality. Using this, car dealers can display certification and reviews of different vehicles from various vehicle valuation providers like Carfax.com, Kelley Blue Book, PureCars.com, and many more.

Today, lots of people are leaning towards online shopping. Thus it has become crucial for businesses to create an online presence. If you want to start your car dealership business, then a website is essential, but that alone is not enough. You also need to make sure that your website is engaging, feature-packed, and well-equipped. Here’s when the Car Dealer WordPress theme comes to your rescue and helps you build a cutting-edge website all on your own!